▪ Provide strategic partnership to business EXCOs by assessing business needs, offering marketing and communication solutions, advising and directing the input into the development of relevantmarketing campaigns and programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development,execution and reporting and measurement.)▪ Translate multiple-franchise/segment business and marketing strategies into integrated marketing communications plans▪ Provide thought leadership to assigned programmes and campaigns aimed at ensuring more efficient programme processes▪ Clarify business requirements and translate business objectives to integrated communication objectives▪ Co-create with business and marketing stakeholders to find solutions for business challenges/opportunities, with the aim of elevating the marketing/communication function

To help business achieve the revenue, market share, customer, business and profit objectives for Private Wealth, portfolio or focus area by effectively executing marketing strategy(ies) across appropriate channels, products and/or teams.

• Complete end-to-end management of marketing/campaigning strategies driven by overall financial and non-financial business objectives• Proactive stakeholder engagement to drive product penetration relevant to client’s needs.• Understand client data and develop client profiles to find potential opportunities for cross-sell and cost-saving initiatives• Compile and deliver a thought leadership newsletter to the client base every two months based on changes in the Political, Economic, Social, Technological and Legal landscapeAchievements: Developing strategic direction from a Direct Marketing perspective; Identified andenforced collaboration opportunities across Product Houses; Strategically refocusing the newsletterfrom product-focused communication to thought-leadership piece

-Formulate PR strategy related to business strategy-Prepare competitor analysis reports to enable appropriate marketing approach/translate into appropriate actions-Develop and/or support with content and design briefs to support in development of channels collateral – external and internal stakeholders-Identify opportunities and PR approach-Crisis management I am responsible for driving the external communications strategy for eBucks Rewards. On a daily basis I monitor news portals and social media – to keep abreast of possible issues and track competitors - following which, I compile competitor analyses reports and share relevant industry content with eBucks Rewards execs. I develop content and design briefs to support in the development of channels collateral to external and internal stakeholders. Through marketing communications my aim was to improve customer opinions of the brand and increase the company's perceived value. Over and above generating content (consumer and business), placing it and securing interviews – four of my twelve months last year, I was also responsible for all the internal communications and event management. Highlights:• May 2016 – Managed the Earn Rules PR campaign and suggested an alternative approach to my manager, which in turn created a balanced media overview in the market.• June 2016 – Developed the concept and strategy for our quarterly staff event – where I managed and executed the event unaccompanied. • September 2016 – Managed, executed and attended the media launch of eBucks Rewards for Botswana. • September 2016 – Developed the concept and strategy of our quarterly staff event – where I managed and executed the event.• November 2016 – Planned and executed a well-attended and entertaining staff year-end event, which was well within budget.• September – December 2016 – Full roll-out of the annual Holiday campaign to the bigger FirstRand staff base and worked closely with FNB Credit Card.

Management of multiple accounts across a range of sectors Consumer (Samsung SA; Hyundai SA; Student Village) Business (Servest Group; Bayer; PASA; CQS Holdings; MiX Telematics; KPMG SA & GAP and WSP Group)Compilation of all required written work – including: campaign plans, feature motivations, statements, press releases, research, opinion pieces, win stories, speeches, briefing documents, strategic PR plan conceptualisation, proposals and reports/reviewsSecuring proactive and feature interview opportunities for all clientsOrganising media briefings and hosting mediaCompiling monthly and quarterly activity reportsMonitoring coverage in print, broadcast, online and social media and compile issues report for clientsDeveloping and implementing PR plans for clientsPlanning and implementing media activitiesFacilitating the concept, design, layout and development of marketing materials and ensuring distributing thereafterUpdating of weekly status reportsEffective development, management and implementation of approved media plans and ensuring deadlines are metBudget controlEngaging with stakeholders relevant to clientsManaging and handling all media liaison and client interaction with the pressHosting media at client eventsHandling crisis communication on behalf of clientsProposing and implementing publicity-generating ideas that build the public profile and position of clientsDrafting motivations to the media to sell in a story or set-up an interview with clientNegotiating exclusive news angles with the mediaFacilitating the concept, design, layout and development of marketing materials and ensuring distributing thereafterCreation, development and management of effective media strategies and plansDeveloping and implementing internal and external communications plans for clients Developing relationships with key mediaConducting continuous research on client industries and keeping up with trends

We advise several of the largest and most respected private sector companies, public sector institutions and investors on the African continent today.We combine an intimate knowledge of the political, media and business environments in which we live and work, with communications expertise to support our clients’ information and communications needs.We help our clients to manage often complex relationships with critical audiences including regulatory, media, capital markets, customers, communities and suppliers.Accounts worked on: Turner Broadcasting (CNN, Cartoon Network); RIM (BlackBerry); Coca-Cola SA and Renaissance Capital

Produce written material in a timely mannerProduce press releases, proposals, briefs, advertorial copy, reports, quotes, meeting agendas, online copy, brochures, pamphlets, etcLayout design and editing Ongoing investment in client and industry knowledge and actively track competitive and other information that will be of value to the team and clientConduct and participate in meetingsEvent co-coordinating, planning and liaisonLiaise with media and maintain media lists, ensuring that they are always up to date and contain accurate and relevant information based on research, interviews, etc.Computer efficient with Microsoft Office (Excel, Word and PowerPoint)Track media opportunities for clients including editorial calendars and feature schedulesAccounts worked on – PEP, Cashbuild, Blowfish Entertainment, Asoka lounge bar, Heart Organisation and UNEP FI and Tudortech (Olympus, SanDisk, Leica)

Taught Indian dance to students from the age 6-16 years old. From 2003 - 2006, which consisted of classical and folk dance. 2007 - was the PR co-ordinator for the show Snow White thereafter continuously involved in implementing campaigns,events and create exposure. I'm currently still assisting the school on the side.

Prepare and equip scholars with skills and basic knowledge of Indian danceTime management with items, ensuring students and prepared for productions and examsInteract with students from ages 6-18 years of age and with their parentsCo-ordinate out-reach programmes in disadvantage communities

by: Character Castings & ZooNature of business: Model agencyPosition: Featured in television adverts locally and internationallyEmployed by; Brand awareness and activations, event assisting

Maintaining media lists, ensuring that they are always up to date and contain accurate relevant information based on research interviews, etcTrack media opportunities for clients including editorial calendars and feature schedules. Media monitoring for clients where applicable, including liaising with monitoring companies, preparing coverage lists and cutting books.Produce written material in a timely manner. Proficiency is expected in all areas of day-to-day writing including monthly and weekly reports, email and letters.Produce first drafts of PR plans, action reports, meetingAccounts worked on: Indigo Cosmetics, ghd, kulula.com, Tile Africa, Windhoek Larger, Baileys, etc