Leading a marketing communications agency, helping brands create their digital journey.

As an external advisor for McKinsey’s TMT Practice, work closely with McKinsey colleagues to provide advice and expertise that will help shape the future actions of McKinsey, its clients, and/or its Firm members.

Instrumental in creating and launching brand Simplex online. Remotely assisting the tech startup in creating and implementing online strategy for marketing and business development.

Lead business efforts across geographies. Manage end to end business functions, including client acquisition, delivery, retention, and resource management. Create processes and roles within the organization with a focus on team building, induction, and mentoring. Build relationships with the client leadership teams for strategic planning.

Created and managed award winning campaigns. Examples incude for American Express, McDonalds’, HDFC Bank, among others.Managed ORM practice. Led the listening analysis for the mega ‘Make in India’ campaign. Spearheaded long term client campaigns - #GoDigital for HDFC Bank, ReInvest for Ministry of Renewable Energy, Mumbai Film Festival for American Express.Acquired prestigious clients including, PVR Cinemas, CII, Red Chillies Entertainment, Ansal University.Create strategy and execution plans for clients like DIAL, Anahata, Asian Productivity Organization (Japan). Resource mapping and training, organization building.Part time Faculty at SACAC, teaching Digital Marketing as part of a one-year post graduate certification course.

Create and manage content development for five geographies. Interact with counterparts in the US for requirements analysis and deliveries.

Develop and maintain strategic plan for Shine.com and HTcampus.com. Ensure consistent style and editorial standards for all web content. Work on site content and navigation to assure quality of user experience and better readership. Apply test measures to improve conversion rates for registration and sales. Work on design initiatives for the website & streamline functions within content team. Roll out and manage Resume Development Services on the website.

Provide comprehensive editing services on business proposals.Create compliance matrices for project proposals.Scan RFPs and create proposal guidelines and structure.Maintain and update the content management database.Assist in scripting, designing, editing, and proofreading pre-sales data.

Design, develop, test, and implement web-based and instructor-led training programs.Plan and provision project execution and develop the courses.Analyze the instructional strategies to be used in a course and for a particular audience.Interact with the support teams such as graphics, QA, and testing team.Facilitate reviews at various stages of the project life cycle.Conduct Project-Based Milestone Reviews.

Feature writing for britannicaindia.com.Creating content for britannica.com.