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I'm a strategist who is laser focused on maximizing a brand’s impact on social, and am excited about creating influential work that touches people and, in turn, achieves business objectives. Gaining my footing with one of the best public relations teams around, I have spent the last nine years applying an earned-first mentality to my work, and have a proven track record of gaining the trust of the clients to take risks and inspiring creative teams to think differently about how we show up. Currently, I lead the social media strategy and community management teams for VML’s Ford Motor Company business – the agency’s largest and longest-standing client. I am focused on creating the perfect conditions to grow talent who provide a best-in-class social media operations product across Ford’s 15 channels and 41 million followers.
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Group Social DirectorVmlMinneapolis, Mn, Us -
Vp, Group Social Strategy DirectorColle McvoyMinneapolis, Mn, Us -
Connections DirectorVml Apr 2024 - PresentChicago, Illinois, United StatesServing as the community management lead for Ford Motor Company - VML’s largest client. Managing five full-time community managers and collaborating with the publishing team and creative agencies to ensure a best-in-class social operations product across Ford’s 15 social channels and 41MM+ followers.
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Associate Connections DirectorVml Aug 2022 - Mar 2024Chicago, Illinois, United StatesSuccessfully launched Ford’s three Threads accounts, which garnered 497,800 followers and nearly 22,800 engagements in the first week.Responsible for social playbook development and ongoing strategy execution for Abbott and Constellation Brands. Thoughtfully partnered with creative teams to create content informed by social best practices and delivered upon client’s business needs. Routinely deliver thought leadership and social updates to clients and participated in the… Show more Successfully launched Ford’s three Threads accounts, which garnered 497,800 followers and nearly 22,800 engagements in the first week.Responsible for social playbook development and ongoing strategy execution for Abbott and Constellation Brands. Thoughtfully partnered with creative teams to create content informed by social best practices and delivered upon client’s business needs. Routinely deliver thought leadership and social updates to clients and participated in the agency’s social trends forecast in 2022 and 2023. Show less
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Connections SupervisorVmly&R Jul 2021 - Jul 2022Chicago, Illinois, United StatesManaged the social strategy and content development for a division of the agency’s Kraft Heinz portfolio, which included Velveeta, Bagel Bites, Classico and Ore-Ida. Supported the real-time engagement process which resulted in moments like the 8ft. Velveeta Box in Central Park.
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Social SupervisorBarkley Oct 2020 - Jul 2021Minneapolis, Minnesota, United StatesSuccessfully partnered with brand strategy and creative teams to deliver up to four monthly promotional campaigns for Dairy Queen’s paid, owned and earned channels. Provided data-driven recommendations to optimize the process and future campaigns. Collaborated with inter-agency teams for tentpole campaigns and real-time engagement opportunities. Managed junior-level team members as well as oversaw day-to-day community management activities and partner customer service… Show more Successfully partnered with brand strategy and creative teams to deliver up to four monthly promotional campaigns for Dairy Queen’s paid, owned and earned channels. Provided data-driven recommendations to optimize the process and future campaigns. Collaborated with inter-agency teams for tentpole campaigns and real-time engagement opportunities. Managed junior-level team members as well as oversaw day-to-day community management activities and partner customer service agencies. Show less -
Social Creative StrategistIcf Next Aug 2019 - Oct 2020Minneapolis, Minnesota, United StatesWorked in lockstep with internal PR teams and clients to reimagine Hotels.com’s (Expedia) earned and owned content strategy to create differentiation in the OTA category. Responsible for managing the social and influencer strategy for Hotels.com’s integrated PR campaigns that consistently surpassed KPIs. Highlights include Lisa Frank Flat, National Hotel Slipper Day, Bread & Breakfast. Developed Hotels.com’s first global social playbook, which integrated the brand’s four regions… Show more Worked in lockstep with internal PR teams and clients to reimagine Hotels.com’s (Expedia) earned and owned content strategy to create differentiation in the OTA category. Responsible for managing the social and influencer strategy for Hotels.com’s integrated PR campaigns that consistently surpassed KPIs. Highlights include Lisa Frank Flat, National Hotel Slipper Day, Bread & Breakfast. Developed Hotels.com’s first global social playbook, which integrated the brand’s four regions into one cohesive, objective-oriented approach. Managed the real-time engagement process to deliver weekly opportunities and recommendations outside of the marketing calendar. Show less -
Account Executive, SocialIcf Next Mar 2019 - Jul 2019Greater Minneapolis-St. Paul AreaDay-to-day social lead for Belize Tourism Board (BTB) and acted as the main client content for social thought leadership, trend updates and opportunities. Responsible for managing the social strategy for key PR activations. Highlights include the first-ever nationwide game of Hide & Seek and Belizesure - the country’s bespoke coworking space. Closely collaborated with creative teams on social content creation and managed in-country productions and influencer shoots… Show more Day-to-day social lead for Belize Tourism Board (BTB) and acted as the main client content for social thought leadership, trend updates and opportunities. Responsible for managing the social strategy for key PR activations. Highlights include the first-ever nationwide game of Hide & Seek and Belizesure - the country’s bespoke coworking space. Closely collaborated with creative teams on social content creation and managed in-country productions and influencer shoots. Developed and expanded BTB’s influencer strategy beyond the travel vertical to align with our audience’s broader interests and maximize the client’s investment. Show less
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Assistant Account Executive, SocialIcf Next Oct 2017 - Feb 2019Greater Minneapolis-St. Paul AreaServed as the day-to-day social strategist for BISSELL Homecare. Oversaw social media channels (Facebook, Instagram, Twitter) and content work streams to ensure accurate posting and adherence to marketing calendar. Played an integral role in the planning and execution of brand campaigns and key product launches, and was responsible for integrating our emerging influencer and social disciplines for these tentpole moments. Managed onsite activations such as Facebook Live… Show more Served as the day-to-day social strategist for BISSELL Homecare. Oversaw social media channels (Facebook, Instagram, Twitter) and content work streams to ensure accurate posting and adherence to marketing calendar. Played an integral role in the planning and execution of brand campaigns and key product launches, and was responsible for integrating our emerging influencer and social disciplines for these tentpole moments. Managed onsite activations such as Facebook Live events and influencer content capture. Show less
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Social InternIcf Next Jul 2017 - Sep 2017Greater Minneapolis-St. Paul AreaHoned my communication and presentation skills as a social intern, primarily supporting special projects for clients like Blue Bunny and BISSELL Homecare. Conducted social media audits and research in support of new business efforts.
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Emerging Media CoordinatorBolin Marketing Dec 2016 - Jul 2017Minneapolis, Minnesota, United StatesAfter-hours community management for Honeywell Home, primarily focused on customer service and risk escalation. -
Content StrategistLift Division Jun 2015 - May 2016Columbia, Missouri, United StatesWrote blog posts and website copy for clients that aligned with SEO best practices and the brand’s discoverability strategy. Managed the agency’s social media channels (Facebook, LinkedIn, Twitter).
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Frequently Asked Questions about Ben Baxter
What company does Ben Baxter work for?
Ben Baxter works for Vml
What is Ben Baxter's role at the current company?
Ben Baxter's current role is Group Social Director.
What is Ben Baxter's email address?
Ben Baxter's email address is be****@****ion.com
What is Ben Baxter's direct phone number?
Ben Baxter's direct phone number is +195229*****
What schools did Ben Baxter attend?
Ben Baxter attended University Of Missouri-Columbia, Nols.
What skills is Ben Baxter known for?
Ben Baxter has skills like Social Media, Microsoft Office, Adobe Creative Suite, Customer Service, Public Speaking, Social Media Marketing, Microsoft Word, Leadership, Facebook, Facebook Marketing, Powerpoint, Microsoft Excel.
Who are Ben Baxter's colleagues?
Ben Baxter's colleagues are Borys Piasny, Saedi Burke, Jason Caton, Ajay Sharma, Alba Gomez, Isabella Lasovski, Lisa Mcguire.
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