Welcome to Misfit Island, where imagination meets innovation! We are a dynamic, forward-thinking media production company committed to delivering high-quality, captivating, and cutting-edge content across various platforms.At Misfit Island, our mission is to redefine storytelling through the lens of creativity and technology. We aim to inspire, engage, and leave a lasting impact on audiences by producing content that entertains and resonates on a deeper level.Video Production:From concept development to post-production, our team of skilled professionals crafts visually stunning and compelling videos for various purposes, including commercials, documentaries, corporate videos, and more.Content Development:Our content development services encompass scriptwriting, storyboarding, and creative direction. We work closely with clients to develop narratives that resonate with target audiences and align with brand objectives.Digital Marketing Campaigns:Maximize your online presence with our strategic digital marketing campaigns. From social media content creation to targeted advertising, we leverage the power of digital platforms to amplify your brand message.

Championing quantitative and qualitative research to make data-driven design decisions for all digital product development and marketing websites.

I provide mentorship to the next generation of UX/UI designers, researchers, and thought leaders.

ResearchOps: Scale the user experience research practice across the digital organization by implementing systems for data collection, synthesis, and reporting.Managed a team of UX researchers. Facilitate participatory design thinking workshops.Evangelize and train internal teams in quantitative and qualitative research methodologies and best practices. Initiate, design, administer, and analyze various formative and summative research studies, including surveys, usability tests, and interviews with identified personas.Strategize research goals, plans, and reporting with Business Owners, Product Managers, Designers, and Developers.

Nutrien Ag Solutions specializes in products and services for the agricultural community.Highlights:Coordinate with Nutrien Ag Solutions’ Marketing, Analytics, Adoption, and Customer Support teams to galvanize customer research engagements.Vet and engage with external agencies to deepen customer research.Develop and evolve customer segmentation, personas, journey maps, mental models, service design blueprints, and other affinity diagrams to help focus the digital organization’s understanding and empathy of our customers.Voice of the customer advocate by developing deep relationships with farmers.

Hewlett Packard Enterprise is a Fortune 100 company that specializes in products and services for cloud computing, mobility, and big data. The UX team for Software-Defined & Cloud Group is dedicated to making data centers beautiful systems in operation.Highlights:- Construct low and high fidelity wireframes and prototypes for software developers on SaaS, cloud, and enterprise software.- Conduct customer facing and remote interviews to discover critical success factors.- Perform contextual inquiries and other observation techniques to document customer pain points. - Develop personas, profiles, and affinity maps to highlight target users and customer touchpoints.- Generate key insight reports from analysis of data.- Create screeners for formative and evaluative usability test plans for lab and remote testing, to gain insights that drive product roadmaps direction.- Source scientific journals and event logs for evidence-based research.- Administer cross-sectional surveys, e.g., SUS, to find statistically relevant insights.- Lead and facilitate design sprints to solve large and difficult problems for people, products, and processes.- Co-Chair for HPE’s User Experience Design Summit.

Customer research and strategist.

Problem solving, beautiful experience makers.

TwoVee, Inc. was a technology startup that developed mobile applications and Content Management Systems for the entertainment industry.• Conducted user research including interviews, contextual inquiry, heuristic review and card sorting. Created user stories based on the synthesis of research data.• Designed user-test plans, developed product roadmap, and strategy.• Designed and built wireframes and interactive prototypes for user testing.• Designed UI elements for mobile and web applications.• Co-lead business development efforts, including designing and leading product pitches to potential clients.

Developed information architect solutions for Comcast Business portal.

• UX/UI designer for several Cisco websites and applications. Participated in brainstorm sessions, user story development, wireframes and client presentations.• Experience architect on Teletech responsive website redesign. Conducted stakeholder interviews, competitive analysis, and content audit. Deliverables also included: site taxonomy, journey map, personas, responsive wireframes, and CRM recommendations.• Lead experience architect for a new mobile social media application for a Ribbon B2B. Created user stories, user stories, and wireframes. Helped identify additional product feature opportunities to create a more advantageous product.• Designed interface solutions to accommodate new features and information for the My Lexus mobile application. Created animated prototypes to demonstrate solutions.

Name.com is a Domain Registrar and Hosting company.• Google and YouTube analytics and reporting to measure audience engagement.• Develop video programming that caters to target audience.• Create SEO strategy to facilitate discovery of video programs.• Write, Produce, Direct, Edit many of the videos Name.com's Youtube Channel.

Served as producer for the creation of web banners for Blockbuster.

• Produced web and mobile banners, iPad advertorials, and represented agency stakeholders when working with creative partners and vendors including AdMob, Robb Report, Food & Wine, and Double Click.• Worked directly with Obscura Digital on the creation of an interactive touchscreen for the launch of the 2013 Lexus GS at Pebble Beach.• Produced assets and modifications to Lexus.com and eBrochures for car model year updates.• Established project timelines and milestones while monitoring day-to-day activities and controlling scope creep. • Actively participate in task force to help “evolve” the agency.

· Research· Strategy· Wireframes· Rapid Prototyping· Design/Dev· Production• Worked with the Interactive Design Association (IxDA) to research, design and develop an analog and digital experiential transportation journey for IxDA’ 11 conference attendees. User research included contextual enquiry, surveys, ethnography, interviews, and journey mapping. We synthesized data, generated reports and created paper prototypes of recommended solutions.• Worked with Saatchi & Saatchi LA to identify unique social sub-cultures to market the 2012 Toyota Yaris. Upon identifying the “unboxing” phenomenon of the Internet, my team developed and won creative for the Toyota Yaris 2012 campaign.• Worked with start-up Suuthe to develop a social media strategy and design an Electronic Press Kit.• Launched Hip Chick Style, a fashion-sharing mobile app and website for young teen girls. I served as UX Designer.

• Worked with Saatchi & Saatchi LA to identify unique social sub-cultures to market the 2012 Toyota Yaris. Upon identifying the “unboxing” internet phenomenon, my team developed and won creative for the Toyota Yaris 2012 campaign.

· Led production crews of 30+.· Managed project budgets of $200K+.· 2009 Telly Award winner.· Cast talent, negotiated contracts with crews and locations.· Produced, directed and edited commercial spots.· Worked with interactive team on production and deployment strategies.

· Produced copy and content for web, print, and video.· Developed and produced international video productions.· Built customer base by developing community relations.· Successfully negotiated new business contracts.

· Managed a team of creatives producing a weekly news magazine program. · Researched, wrote, and produced international stories and weekly promos.· Directed on camera talent, voice over sessions and conducted on camera interviews.· Trafficked multiple versions of programs for different geographical regions.· Negotiated crew rates, saving the company hundreds of dollars per production trip.

· Camera, lighting, and grip duties on various film and video productions.