Bayan Albuzaid

Bayan Albuzaid Email and Phone Number

Marketing and Market Research Manager @ Sharqia Development Authority | هيئة تطوير المنطقة الشرقية
Riyadh, SA
Bayan Albuzaid's Location
Saudi Arabia, Saudi Arabia
About Bayan Albuzaid

Greetings!With over 13 years in Branding, Communications & Marketing, I excel in crafting impactful strategies for corporate and government entities. Recognised for enhancing brand image, messaging, and essence to align seamlessly with strategic objectives. Holding certifications as a Brand Manager, Digital Marketing, and Agile Project Management Professional, I bring a global perspective to strategic branding and communication.My Key Career Highlights & Accomplishments:• Distinguished in the Creative Industry: Recognised as one of the High-Potential Women in the creative and Marcom industry at Saudi Festival of Creativity.• Leadership in Branding & Marketing: Orchestrated comprehensive Branding, Marketing, and Communication plans, prioritising stakeholder engagement, client satisfaction, project delivery excellence, and talent development.• Global Collaboration: Thrived in global settings, collaborating with leading organisations worldwide in development, management consultancy, and main contractors.• Sustainability & Innovation Integration: Integrated sustainability and innovation, contributing to a successful global career.• Influential People Leadership: Acknowledged for exceptional people leadership skills, fostering high-performance environments, and empowering teams to overcome challenges, establish a strong brand identity, and achieve collective goals.• Organisational Engagement: Engaged employees at all levels, fostering a collaborative and results-driven culture, ensuring strategic objectives were met, and promoting excellence throughout the organisation.Bilingual in English and Arabic, I thrive in fast-paced, entrepreneurial environments, bringing resilience, high energy, and pragmatic problem-solving to every endeavor.Notable Awards:- Award winner - Horse Scarf Competition - held by the Ministry of Culture.- Named one of the High-Potential Women in creative and Marcom industry at Saudi Festival of Creativity, attesting to standout presence in competitive landscape.- Acknowledged as the Employee of the Year at Saudi Customs by His Excellency Ahmed Alhakbani.- Honored as Employee of the Year at AECOM – Saudi Arabia by CEO of AECOM America, Africa, and Middle East.

Bayan Albuzaid's Current Company Details
Sharqia Development Authority | هيئة تطوير المنطقة الشرقية

Sharqia Development Authority | هيئة تطوير المنطقة الشرقية

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Marketing and Market Research Manager
Riyadh, SA
Website:
sda.gov.sa
Employees:
282
Bayan Albuzaid Work Experience Details
  • Sharqia Development Authority | هيئة تطوير المنطقة الشرقية
    Marketing And Market Research Manager
    Sharqia Development Authority | هيئة تطوير المنطقة الشرقية
    Riyadh, Sa
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  • Confidential Government
    Head Of Strategic Branding And Communications
    Confidential Government Jun 2022 - Present
    Saudi Arabia
    Currently, I lead 'Confidential Government' projects, in line with Saudi Arabian leadership's vision, including the King and Crown Prince. My focus spans strategic communications, brand management, and planning impactful events. I bring creative solutions to address business gaps, ensuring operational efficiency and excellence in project management. Collaborating closely with design teams, I uphold high-quality output in alignment with our brand strategy. Constantly monitoring market trends and regional branding, I infuse unique characteristics into our in-house brands. Partnering with consultants, I strive to differentiate our projects and deliver outcomes that exceed both government and royal expectations.My Key Accomplishments:• Championed internal and external communications, cultivating connections with stakeholders to execute company objectives.• Initiated and led development of brand strategy, overseeing creation, positioning, and enhancing brand experience.• Developed and implemented comprehensive communications strategy, setting clear timelines for successful execution.• Headed brand development efforts, securing approvals for distinctive brand elements and ensuring consistency in execution.• Upheld cultural representation in all materials and activities, collaborating with stakeholders to promote business values.• Mentored junior colleagues, sharing knowledge and providing decisive guidance for team goals.• Managed internal web content with precision, supervising content creation to align with the communication strategy.• Executed thorough quality checks on all communication materials for unwavering consistency and maximum effectiveness.• Spearheaded capability building by strategically setting plans, processes, policies, and procedures.• Innovated and implemented creative solutions for unparalleled departmental success.• Drove data-driven decision-making through management of robust departmental dashboards and reports.
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  • Atlantic Council
    Women Innovator (Win) Fellowship
    Atlantic Council Aug 2024 - Present
    Washington, District Of Columbia, United States
    The WIn Fellowship, a partnership between the Atlantic Council and Georgetown University, offers a year-long, fully sponsored program for women in the Middle East and North Africa, featuring a custom executive education course from Georgetown University, mentorship, networking with top US and MENA leaders, and workshops aimed at enhancing women’s economic participation.
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  • Brand Expert
    Ceo & Founder
    Brand Expert Nov 2019 - Present
    Saudi Arabia
    Empowering Futures through Distinctive BrandsDrawing upon a profound comprehension of the Saudi market, rich cultural heritage, forward-looking vision, and emerging trends, I am specialized in crafting strategic brand experience that resonate deeply with the stakeholder while embracing global excellence.We are your trusted partners in shaping, enhancing, and safeguarding the identities of corporate and government entities. With a laser focus on delivering powerful brand experiences and creating purposeful cultures and tell compelling stories. We bring unparalleled expertise to organizations seeking to establish, elevate, and maintain their brand presence. The net result is hard-working brands that move people.
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  • Diriyah Gate Development Authority
    Consultant - Design Management
    Diriyah Gate Development Authority May 2021 - Jul 2022
    Saudi Arabia
    As the Design Manager, I take the reins in guiding and supervising operations for projects and Mace Globe. I'm the driving force behind brand direction, advancement, and criteria. My role involves overseeing the delivery of project documentation, establishing unified templates, and enforcing strict adherence to company and project brand image criteria. In this capacity, I serve as the go-to Design Manager (International), offering support to the Information Director and collaborating with the Information Manager and Projects Directors. Together, we create project design templates and implement solutions to ensure consistent branding across the board.My Key Accomplishments:• Headed 75B SAR "DGDA" Diriyah Gate Development Authority Project, merging Heritage, History, Tourism, and Hospitality to enhance cultural and economic environments.• Championed end-to-end marketing material design, content, and production, fostering innovation within internal and agency teams.• Steered branding and communications for "Mace/DGDA," taking ownership of brand identity growth and execution.• Initiated strategic product development through comprehensive communication plans for new ventures, releases, collaborations, events, and milestone successes.• Directed development of engaging design collaterals and promotional materials across diverse platforms.• Created and executed communication strategies to boost consumer awareness, brand equity, and stakeholder engagement.• Managed company branding and internal corporate communications, ensuring coherent and impactful messaging.• Supervised portfolio management, co-operating with partner organisations' marketing and communications departments to ensure project-ready content.
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  • Mace
    Consultant - Design Management (International)
    Mace May 2021 - Jul 2022
    Saudi Arabia
    As the Design Manager (International), I take the reins in guiding and supervising operations for projects and Mace Globe. I'm the driving force behind brand direction, advancement, and criteria. My role involves overseeing the delivery of project documentation, establishing unified templates, and enforcing strict adherence to company and project brand image criteria. In this capacity, I serve as the go-to Design Manager (International), offering support to the Information Director and collaborating with the Information Manager and Projects Directors. Together, we create project design templates and implement solutions to ensure consistent branding across the board.My Key Accomplishments:• Headed 75B SAR "DGDA" Diriyah Gate Development Authority Project, merging Heritage, History, Tourism, and Hospitality to enhance cultural and economic environments.• Championed end-to-end marketing material design, content, and production, fostering innovation within internal and agency teams.• Steered branding and communications for "Mace/DGDA," taking ownership of brand identity growth and execution.• Initiated strategic product development through comprehensive communication plans for new ventures, releases, collaborations, events, and milestone successes.• Directed development of engaging design collaterals and promotional materials across diverse platforms.• Created and executed communication strategies to boost consumer awareness, brand equity, and stakeholder engagement.• Managed company branding and internal corporate communications, ensuring coherent and impactful messaging.• Supervised portfolio management, co-operating with partner organisations' marketing and communications departments to ensure project-ready content.
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  • Parsons Corporation
    Consultant - Brand Management
    Parsons Corporation Oct 2020 - May 2021
    Saudi Arabia
    In that role, I delved into brand positioning and customer insights, crafting innovative designs for various media requirements. I spearheaded timely production of designs, leading insightful discussions on enhancing business processes. I responsively addressed graphic requests, elevated photos, and upheld branding standards. Additionally, I took charge of overseeing the printing and distribution of materials while efficiently handling any additional assigned tasks.My Key Accomplishments:• Led 3.2B SAR "Confidential Government" project, delivering impactful IT services in professional services sector.• Spearheaded creative development to inspire target audience to "take action" and devised innovative growth strategies.• Aligned company around brand's vision, effectively communicating values through strategic marketing.• Designed diverse materials, including print and interactive collateral such as proposals, offering memoranda, graphics/covers, flyers, maps, aerials, logos, floor plans, pictures, presentation graphics/charts, and end-bound books ensuring consistency and quality in marketing packages.• Initiated email campaigns and occasional short informational videos for projects.
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  • Confidential Government
    Consultant - Brand Management
    Confidential Government Oct 2020 - May 2021
    Saudi Arabia
    In that role, I delved into brand positioning and customer insights, crafting innovative designs for various media requirements. I spearheaded timely production of designs, leading insightful discussions on enhancing business processes. I responsively addressed graphic requests, elevated photos, and upheld branding standards. Additionally, I took charge of overseeing the printing and distribution of materials while efficiently handling any additional assigned tasks.My Key Accomplishments:• Led 3.2B SAR "Confidential Government" project, delivering impactful IT services in professional services sector.• Spearheaded creative development to inspire target audience to "take action" and devised innovative growth strategies.• Aligned company around brand's vision, effectively communicating values through strategic marketing.• Designed diverse materials, including print and interactive collateral such as proposals, offering memoranda, graphics/covers, flyers, maps, aerials, logos, floor plans, pictures, presentation graphics/charts, and end-bound books ensuring consistency and quality in marketing packages.• Initiated email campaigns and occasional short informational videos for projects.
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  • Zakat, Tax And Customs Authority
    Consultant - Brand Management And Communications
    Zakat, Tax And Customs Authority Mar 2019 - Sep 2020
    Saudi Arabia
    In my previous role, I took charge of leading a dynamic creative team, tackling design challenges, and managing deadlines. I played a crucial role in ensuring brand consistency and driving communication and event management activities. Notably, I coordinated transformative GIGA-projects like PIF - AMAALA (10B SAR) and Saudi Customs - Land Port (3.17B SAR). These projects involved extensive development in ports, roads, bridges, tunnels, and structures, executed with precision and impactful results. I reported directly to the Programme Operations Director, where I strategised, planned, and executed brand campaigns in alignment with AECOM and Saudi Customs visual standards.My Key Accomplishments:• Spearheaded branding and creative team, overseeing communication department and collaborating daily with project management experts for quality delivery.• Drove projects from concept to completion, ensuring quality standards, and enforcing procedures with little supervision.• Ensured internal communications in Saudi Customs PMO aligned with content and branding guidelines, liaised with stakeholders for internal news, and go-to-market materials, and managed creative vision for printing materials and corporate campaigns.
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  • Aecom
    Consultant - Brand Management And Communications
    Aecom Dec 2018 - Sep 2020
    Saudi Arabia
    In my previous role, I took charge of leading a dynamic creative team, tackling design challenges, and managing deadlines. I played a crucial role in ensuring brand consistency and driving communication and event management activities. Notably, I coordinated transformative GIGA-projects like PIF - AMAALA (10B SAR) and Saudi Customs - Land Port (3.17B SAR). These projects involved extensive development in ports, roads, bridges, tunnels, and structures, executed with precision and impactful results. I reported directly to the Programme Operations Director, where I strategised, planned, and executed brand campaigns in alignment with AECOM and Saudi Customs visual standards.My Key Accomplishments:• Spearheaded branding and creative team, overseeing communication department and collaborating daily with project management experts for quality delivery.• Drove projects from concept to completion, ensuring quality standards, and enforcing procedures with little supervision.• Ensured internal communications in Saudi Customs PMO aligned with content and branding guidelines, liaised with stakeholders for internal news, and go-to-market materials, and managed creative vision for printing materials and corporate campaigns.
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  • Amaala
    Consultant - Brand Management And Communications
    Amaala Dec 2018 - Mar 2019
    Saudi Arabia
    In my previous role, I took charge of leading a dynamic creative team, tackling design challenges, and managing deadlines. I played a crucial role in ensuring brand consistency and driving communication and event management activities. Notably, I coordinated transformative GIGA-projects like PIF - AMAALA (10B SAR) and Saudi Customs - Land Port (3.17B SAR). These projects involved extensive development in ports, roads, bridges, tunnels, and structures, executed with precision and impactful results. I reported directly to the Programme Operations Director, where I strategised, planned, and executed brand campaigns in alignment with AECOM and Saudi Customs visual standards.My Key Accomplishments:• Spearheaded branding and creative team, overseeing communication department and collaborating daily with project management experts for quality delivery.• Drove projects from concept to completion, ensuring quality standards, and enforcing procedures with little supervision.• Ensured internal communications in Saudi Customs PMO aligned with content and branding guidelines, liaised with stakeholders for internal news, and go-to-market materials, and managed creative vision for printing materials and corporate campaigns.
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  • Pan Gulf Industrial Investment
    Brand Management And Communication Manager
    Pan Gulf Industrial Investment Jun 2018 - Dec 2018
    Saudi Arabia
    View
  • Alennabi Grill Company
    Graphic Design And Communication Sr. Specialist
    Alennabi Grill Company Nov 2016 - Nov 2017
    Saudi Arabia
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  • Eijad Co.
    Graphic Design And Digital Marketing Specialist
    Eijad Co. Sep 2016 - Oct 2016
    Graphic Design And Digital Marketing Specialist
    View
  • Zain Ksa
    Customer Relations
    Zain Ksa Jan 2016 - May 2016
    Saudi Arabia
    View
  • Altahady Day Care Center
    Graphic Designer
    Altahady Day Care Center Oct 2015 - Jan 2016
    Saudi Arabia
  • Altahady Day Care Center
    Graphic Designer
    Altahady Day Care Center Aug 2009 - Oct 2013
    Saudi Arabia

Bayan Albuzaid Education Details

Frequently Asked Questions about Bayan Albuzaid

What company does Bayan Albuzaid work for?

Bayan Albuzaid works for Sharqia Development Authority | هيئة تطوير المنطقة الشرقية

What is Bayan Albuzaid's role at the current company?

Bayan Albuzaid's current role is Marketing and Market Research Manager.

What schools did Bayan Albuzaid attend?

Bayan Albuzaid attended Midocean University, American Institute For Training And Education, Bellevue College, Seattle Central College.

Who are Bayan Albuzaid's colleagues?

Bayan Albuzaid's colleagues are Hossam Serag, Abdulatif Almukhadhab, Eng. Haitham Al-Hariri, Dima A, Shahla Alabdulkarim, Bedour Kurdi, Ali Aljuwaid.

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