-Led a team of media professionals, including editors, video editors, designers, interns, and archiving specialists, to execute a comprehensive communication strategy that ensured the production and distribution of high-impact content.-Managed content production operations, optimizing workflows, ensuring timely delivery, and aligning projects with strategic organizational goals.-Drafted strategic content for high-level officials, including speeches, talking points, presentations, press releases, and articles, ensuring alignment with organizational messaging and key initiatives.-Developed and implemented content strategies that aligned with organizational objectives, targeting key audiences across various platforms to drive engagement and results.-Designed and executed media campaigns, utilizing a combination of digital and traditional media channels to maximize reach and impact.-Oversaw the dissemination of content across multiple platforms, ensuring broad reach and meaningful engagement with the target audience.-Provided training and guidance to team members, fostering their professional development and maintaining a high-performing media team.

-Implemented strategic communication plans for major events and campaigns, including drafting impactful messaging to ensure alignment with organizational objectives. -Authored strategic content for high-level officials, including speeches, talking points, presentations, press releases, and articles, ensuring alignment with organizational messaging and key initiatives.-Developed and executed content strategies to increase awareness, audience engagement, and conversions across multiple platforms. -Managed cross-channel content development, ensuring strategic alignment and thought leadership positioning. -Led social media strategy and content creation to enhance brand presence and audience interaction. -Directed multimedia production and collaborated with designers and video editors to produce high-quality multimedia content that resonated with target audiences. -Ensured timely project delivery and managed relationships with external media companies and stakeholders, ensuring delivery of high-quality projects.

-Developed a diverse range of journalism content, including in-depth investigative reports, breaking news articles, engaging features, and visually compelling multimedia content.-Led the social media team in developing and implementing effective strategies, resulting in a significant increase in followers and engagement. Drove a 30% growth in followers and successfully hosted over 50 live shows.-Curated and updated website content by monitoring news agencies, ensuring real-time updates of local, regional, and international news. Actively engaged subscribers with timely push alerts.-Provided in-depth coverage of international and local events, conducting high-profile interviews with global leaders and officials. Examples include interviews with President of Portugal Marcelo Rebelo de Sousa, Former President of Kosovo Atifete Jahjaga, and Riita Swan, Former Ambassador of Finland to the UAE.-Optimized content for search engines (SEO), consistently achieving top rankings for published articles, with over 60% of published articles achieved first-page Google rankings.

As a Journalist:-Conducted exclusive interviews with renowned figures, authored features, and investigative reports.-Crafted news stories, features, and articles and translated content from English to Arabic.-Covered a wide range of events, ensuring timely and accurate reporting.-Managed social media accounts for HattPost and clients.-Edited and proofread press materials to maintain high-quality content.-Contributed to creating the "Inspirational Stories – 30 Prominent Personalities" book, which was successfully published.As an Account Executive:-Crafted op-eds for high-profile individuals, press releases and reports for government-sector clients.-Established and maintained effective communication with various media outlets, ensuring the publication of press releases, reports, and news stories.-Strategically pitched local stories to regional media, landing a coverage in CNN Arabic, CNBC Arabia, etc.-Coordinated exclusive interviews with clients' spokespeople on various TV stations, enhancing their visibility and reach.

-Covered diverse events and crafted engaging stories that resonated with a broad audience, maintaining clarity and cultural relevance.-Produced and edited both long and short video shows, delivering high-quality content that enhanced viewer engagement. -Efficiently managed the uploading of content to Yahoo’s website, ensuring timely, accurate updates and enhancing user experience.

-Authored articles on various topics, ensuring engaging and informative content for diverse audiences.-Covered events and conducted interviews with key figures, delivering comprehensive reports and exclusive insights.-Managed administrative tasks efficiently, supporting seamless operations and coordination within the team.

-Assisted in the editing process of documentaries and TV shows, ensuring high-quality production and seamless storytelling.-Crafted OC / CG of news and reports news segments and reports, enhancing broadcast clarity.-Conducted in-depth research and developed accurate content for news stories and reports.