Forge Growth Advisors is more than just a consultancy; we serve as your dedicated growth catalysts, guaranteeing agility, competitiveness, and actively contributing to the achievement of your long-term growth objectives.Forge Growth Advisors' growth recipe includes:- Creating strategic plans & growth strategies- Leading business transformations- Optimizing go-to-market strategies- Restructuring organizations for success- Enhancing sales effectiveness

• Spearheaded the development and execution of omni-channel B2B and B2C marketing, product, channel, brand, and digital communication strategies that delivered 32% Revenue CAGR and 37% EBITDA CAGR.• Successfully launched brand unification and digital brand strategies to 37 entities, reaching 20K customers and 1.6M households, amplifying People Corporation’s market presence and driving new client growth.• Defined and targeted markets, segments, and products, tailoring customer-centric… Show more • Spearheaded the development and execution of omni-channel B2B and B2C marketing, product, channel, brand, and digital communication strategies that delivered 32% Revenue CAGR and 37% EBITDA CAGR.• Successfully launched brand unification and digital brand strategies to 37 entities, reaching 20K customers and 1.6M households, amplifying People Corporation’s market presence and driving new client growth.• Defined and targeted markets, segments, and products, tailoring customer-centric marketing strategies that delivered 9.8% organic growth and market share increase to 6%.• Developed end-to-end product, segment and customer strategies, contributing to $372.1M revenue, $112.2M EBITDA, and cumulative profit margin growth of 30%.• Optimized carrier relationships, contracts and collaboration programs that supported $2.8B of annual benefits premiums and $14B retirement assets that delivered improved value to clients.• Introduced BestLife Rewarded to 1 million clients, a health and wellness product designed to encourage micro-changes that positively impact behaviors, leading to improved health and wellness outcomes.• Executed the multi-carrier partnerships program with 7 strategic insurance carriers, resulting in improved alliances, enhanced pricing and increased profitability.• Catalyzed growth and fortified the People Corporation value proposition by strategically collaborating with partners, acquiring key assets, and orchestrating the development of customized products, resulting in a substantial acceleration of business expansion.• Maximized market opportunities and bolstered brand impact through digital marketing initiatives, resulting in heightened market awareness, increased credibility, and enhanced customer acquisition and retention.• Revitalized operations by leading deployment of modernized tools, pricing controls, and optimized underwriting processes, resulting in improved efficiency, reduction in time to market, and streamlined contract delivery. Show less

• Developed comprehensive growth, retention and profitability strategies, driving 8% revenue & 3% EBITDA.• Engineered customer vertical strategy, achieving +4% revenue, surpassing industry growth rates by +2%.• Led a national, multi-year strategy transitioning from legacy telecom solutions to SaaS services, championing industry leadership through the Vertical Marketing organization and influencing vertical-centric solutions via a $115M capital investment.• Championed a cultural… Show more • Developed comprehensive growth, retention and profitability strategies, driving 8% revenue & 3% EBITDA.• Engineered customer vertical strategy, achieving +4% revenue, surpassing industry growth rates by +2%.• Led a national, multi-year strategy transitioning from legacy telecom solutions to SaaS services, championing industry leadership through the Vertical Marketing organization and influencing vertical-centric solutions via a $115M capital investment.• Championed a cultural transformation by establishing the Vertical Marketing organization, sourcing industry leaders to expand TELUS’ credibility and knowledge-base, thus transforming traditional partnerships into dedicated industry champions, supporting customer growth and leading industry digital transformation.• Organised the COVID-19 response across sales, marketing, client experience, and finance, ensuring business continuity and delivering on financial, business and client commitments.• Led transformations that optimized market position, streamlined operations, and enhanced profitability.• Facilitated strategic forums, negotiated investments for transformation initiatives, and developed a growth-focused leadership team aligned with delivering TELUS Enterprise Solutions’ multi-year P&L goals. Show less

• Lead and deliver the multi-year TELUS Enterprise Solutions national corporate strategy to transform organizational dependency on legacy telecommunications solutions and transition to an IT-solutions and subscription-based SaaS services company• Developed the customer vertical strategy to facilitate a new approach to relationships with clients and partners, liaise as a holistic transformational partner, provide consultative industry and market support and drive growth in both new and… Show more • Lead and deliver the multi-year TELUS Enterprise Solutions national corporate strategy to transform organizational dependency on legacy telecommunications solutions and transition to an IT-solutions and subscription-based SaaS services company• Developed the customer vertical strategy to facilitate a new approach to relationships with clients and partners, liaise as a holistic transformational partner, provide consultative industry and market support and drive growth in both new and existing accounts• Created the new Vertical Marketing organization, sourcing industry leaders internally and externally to expand TELUS’ reach, credibility and knowledge-base of vertical customer challenges, and developed solution offerings in collaboration across matrix product organizations• Transform traditional partnerships from opportunity- and account-based alliances to dedicated and customized industry champions, supporting the growth of our customers while leading industry digital transformation• Lead and execute all TELUS Enterprise Solutions’ strategic and transformation programs, including COVID-related (virtual work/care/classroom, return to work, etc), organizational transformation and financial planning, to optimize TELUS’ position in the market, streamline internal business operations and improve profitability• Spreadheaded the COVID-19 response, action plans and critical services support to customers, in both private and public sectors, ensuring resiliency and business continuity during ambiguous and unprecedented times• Led cross-functional teams of sales, marketing, delivery, care and finance to determine potential COVID-19 impacts, and developed action plans to mitigate and remediate to deliver financial commitments• Facilitated TELUS Enterprise Solution strategic forums with C-level executives and negotiate investments for transformation initiatives for 1-3 year and 3-5 year P&L goals Show less

• Develop the multi-year strategic direction for TELUS’ voice communications solutions and collaborate internally and across all partner channels to execute vision• Lead the marketing, product development, product management and financial planning functions for Communications Solutions to enable customers' and partners’ business outcomes• Manage the full profit & loss book for $140M+ portfolio and build the tactical plan for delivering growth over 3-years• Develop and execute the… Show more • Develop the multi-year strategic direction for TELUS’ voice communications solutions and collaborate internally and across all partner channels to execute vision• Lead the marketing, product development, product management and financial planning functions for Communications Solutions to enable customers' and partners’ business outcomes• Manage the full profit & loss book for $140M+ portfolio and build the tactical plan for delivering growth over 3-years• Develop and execute the 1-3 year go-to-market strategy and tactical initiatives to improve product positioning, value-proposition and solutions roadmap to meet the demands of the market and customers• Foster a cohesive culture of collaboration with sales, marketing and delivery channels, and drive an ethos of one-team to deliver customer outcomes• Manage strategic relationships with global partners to drive TELUS wholesale’s long-term strategic direction and global positioning• Support a team of senior professionals to execute our product roadmap aligning execution to the current and future needs of the market• Infuse a marketing mindset into a traditional product-focused organization and shift culture from traditional telco to agile new-entrant• Drive efficiencies and operational effectiveness to reduce costs by improving internal processes, leveraging vendor outsourcing and redeploying team members to strategic growth areas Show less

• Spearheaded quarterly CEO business reviews for TELUS Business Solutions, driving the strategic narrative, gaps & action plans and priorities which will enable the 1-5 year business goals• Partnered with the senior leadership team and lead the development and implementation of TELUS Business Solutions East’s short- and long-term strategy, delivering 4.5% revenue and 4.3% EBITDA through 2018• Lead the development and implementation of corporate efficiency programs delivering $4M in-year… Show more • Spearheaded quarterly CEO business reviews for TELUS Business Solutions, driving the strategic narrative, gaps & action plans and priorities which will enable the 1-5 year business goals• Partnered with the senior leadership team and lead the development and implementation of TELUS Business Solutions East’s short- and long-term strategy, delivering 4.5% revenue and 4.3% EBITDA through 2018• Lead the development and implementation of corporate efficiency programs delivering $4M in-year cost savings while increasing market coverage by 40% and customer contact & coverage by 60%• Lead the execution of Premier Sales Organization objectives to position TELUS Business Solution as the best B2B sales organization across all businesses globally• Directed the development and implementation of $4.8M national Onboarding and Learning & Development program (TELUS Sales Academy) which delivered a best-in-business certification program, reducing team member attrition and increasing sales effectiveness of 600+ team members• Led annual strategic planning initiatives and transformation programs across matrix of stakeholders ensuring channel, product, GTM, compensation and people strategies aligned with and emphasized TELUS’ 3-year strategy• Represented the single point of interface for aligning and implementing strategy with internal stakeholders, including Sales, Finance, Marketing, Product Development, HR, Client Service, etc• Functioned as the COO of Business Solutions East Show less

• Developed the yearly financial, market, customer and people strategies which position TELUS to enable the success of our B2B customers throughout Eastern Canada and boost L2R• Implementation of operational efficiencies resulted in $1.6M OPEX savings while ensuring primary focus was on Customers First strategy• Market and channel strategies culminated in 32% YoY Net Subscriber Additions while reducing customer churn by 6% to TELUS Business Solutions• Developed a multi-tiered… Show more • Developed the yearly financial, market, customer and people strategies which position TELUS to enable the success of our B2B customers throughout Eastern Canada and boost L2R• Implementation of operational efficiencies resulted in $1.6M OPEX savings while ensuring primary focus was on Customers First strategy• Market and channel strategies culminated in 32% YoY Net Subscriber Additions while reducing customer churn by 6% to TELUS Business Solutions• Developed a multi-tiered channel strategy including Hunter/Farmer, Health, and regional segment models with tremendous focus on strategic products delivering high-margin solutions to customers• Employed a transparent and collaborative engagement model during development and delivery of yearly sales targets resulting in increased team member engagement and thus a more effective customer-facing sales team• Delivered against TELUS' Human Resources strategy by developing and cultivating high-performance team members while building a strong succession plan Show less

• Lead enhancement of Wireless BI capabilities, with focus on pricing information, driving EBITDA growth• Support executive decision-making through timely and accurate business intelligence and management information• Lead team of technical professionals with skills to design, develop and implement BI solutions, supporting forecasting, business analysis and organization strategy• Empowering Data Driven Strategy across TELUS Business Solutions organization

• Developed and owned sales targets & channel strategy for Enterprise Solutions Wireless portfolio ($350M+) and Small Medium Business Solutions wireless portfolio ($600M+)• Defined and implemented a customer-centric sales strategy driving profitable growth• Developed an effective sales incentive roadmap linking strategy and sales execution in the market• Defined the customer segmentation strategy and governance model• Drove value-added analysis which enabled the most senior… Show more • Developed and owned sales targets & channel strategy for Enterprise Solutions Wireless portfolio ($350M+) and Small Medium Business Solutions wireless portfolio ($600M+)• Defined and implemented a customer-centric sales strategy driving profitable growth• Developed an effective sales incentive roadmap linking strategy and sales execution in the market• Defined the customer segmentation strategy and governance model• Drove value-added analysis which enabled the most senior members of the TELUS business to take action Show less

• Applying solid knowledge of the business along with significant technical skills to improve decision processes by ensuring business partners and clients can effectively and efficiently access and create information using data resources.• Providing training, mentoring, and knowledge-share techniques to help business partners/clients develop their ability to exploit data resources.• Acting as subject matter expert within areas of data resources, data-mining/manipulation, and… Show more • Applying solid knowledge of the business along with significant technical skills to improve decision processes by ensuring business partners and clients can effectively and efficiently access and create information using data resources.• Providing training, mentoring, and knowledge-share techniques to help business partners/clients develop their ability to exploit data resources.• Acting as subject matter expert within areas of data resources, data-mining/manipulation, and information creation. Show less

• Participated in the conception, design, development, and implementation of reporting / data-mining approach.• Applied a solid understanding of the business to translate business requirements into technical specifications -- created meaningful information used within decision making processes.• Subject matter expert within technical / data-driven environment.