Baylee Johnson Email & Phone Number

Dalton, Georgia, United States

• Successfully transitioned from Senior Graphic Designer to Content Marketing Manager, demonstrating adaptability and leadership skills.
• Spearheaded the planning and execution of all photoshoots and video shoots, ensuring alignment with brand identity and marketing goals.
• Collaborated closely with vendors and marketing agencies to develop and implement effective marketing campaigns.
• Aspiring to lead a marketing team and contribute to the strategic growth of a dynamic organization.
• Eager to leverage my skills in content creation, creative direction, and team management to drive impactful marketing campaigns.
• Continuing to maintain the responsibilities of my previous role as Senior Graphic Designer

Dalton, Georgia, United States

• Develops and manages all creative assets, artwork, and illustrations (website, brochures, logos, sample boards, display graphics, point of purchase material, billboards, banners, packaging, digital media, social media.
• Creates content and manages social media platforms using analytics and tracking (i.e. LinkedIn, YouTube, Instagram, Twitter, Facebook, and Pinterest)
• Manages brand standards and integrity across all residential, main street commercial, and hard surface brands
• Develops visual plans for seasonal, trade, co/op and product promotional advertising
• Creates advertisements for community initiatives and corporate-supported charitable events
• Works with MC^2 (vendor) to bring designs to life for year around, nationwide trade shows

Benton, Tennessee, United States

• Consults with clients to create custom branding and merchandise lines.
• Designs flyers, posters, and many other forms of print advertising.
• Conducts web server file maintenance.
• Devises designs based off machine settings for embroidery, silk screen printing, trophy engraving, and vinyl decal printing.

Benton, Tennessee, United States

• Worked with Brand Marketer to produce weekly email campaigns, strategize product announcements, and create social media plans.
• Vital for the information flow between Chinese production factories and worldwide product development teams coordinates the production, product development, advertising.
• Designed print and web advertising, scheduled submissions and carried marketing connections with diverse advertising platforms.
• Conducted web server file maintenance, created web branding with UX Design and analytical data.
• Coordinated with Owners, Sales and Product Development departments to manage a consistent look and voice for the company.
• Responsible for editing, logging, archiving, and organizing product photography.

Chattanooga, Tennessee, United States

• Managed merchandise selection, display visuals, and stocking while working with company guidelines.
• Devised sales forecasts to consistently maximize store profits.
• Ensured excellence in customer service and resolved store level problems
• Oversaw interviewing, hiring, training and coaching.
• Generated repeat business by developing and maintaining a strong team devoted to our customers.

Chattanooga, Tennessee Area

• Recognized as “Angel of the Month” for the ability to make genuine connections with guests
• Assisted in monthly floor-set arrangement visuals.
• Helped lead the team through shipment and train the team on updated standards during rushseasons shipments.
• Made certain every guest in the store was attended to and received the utmost customer serviceduring their visit and product journey.
• Trained on how to create a proactive shopping environment tailored to each guest.

Contractor

° Connected with organizations across the University of Tennessee’s Chattanooga campus to promote South by Sea.° Lead the social media assets for Chattanooga.° Helped each customer through the process of inquiry, helped design their product proofs, and followed through the delivery of their product to guarantee satisfaction.

Gallatin, TN

° Conducted jewelry/accessory inventories and restocking.° I was tasked with the visual merchandise mapping of our store and the color arrangement of the product.° Described as “second-to-none” by employers with exceptional interpersonal skills, positive and helpful attitude, team player mindset and a commitment to customer service.

Gallatin, TN

° Worked with silk screening and heat pressing.° Consulted with clients and created custom branding and clothing items.° Designed flyers, posters, and many other forms of advertising. ° Began my Adobe Suits skills.