Baylee O'Brien Email & Phone Number

Sacramento, Ca, Us

Sacramento, Ca, Us

Detroit, Michigan, Us

-Worked with cross-functional teams to build and execute strategic global retail marketing campaigns to help drive revenue and build brand loyalty-Created integrated marketing campaigns around key shoppable moments throughout the year in the U.S. and globally including Back to School, Black Friday and StockX Day-Developed comprehensive campaign briefs to present and kick-off marketing campaigns-Worked cross-functionally to identify core audiences to build innovative marketing plans around -Worked cross-functionally to determine how strategic promotions fit within department's overall strategy and develop detailed plans to execute and recap the initiatives accordingly-Managed a comprehensive cross-functional marketing calendar to help enforce timely campaigns and promotions -Ran weekly global marketing meeting -Worked cross-functionally with vertical leads and international teams to support all other marketing efforts

Sacramento, Ca, Us

-Developed and executed strategic marketing campaigns to help strengthen brand position and drive revenue goals -Developed marketing campaigns and creative briefs to create the strategy and content for all owned and paid marketing channels-Served as the internal contact for any marketing or creative needs for various departments within the organization including retail, digital content, ticket sales, community and partnerships-Managed each campaign from start to finish which included strategic planning, brief creation, creative review and implementation-Worked with the BI team to manage all email requests and campaigns, including email strategy and content creation -Assisted in the development of tracking mechanisms for each marketing campaign to help evaluate overall effectiveness and identify strengths and opportunities-Worked with marketing agency to build comprehensive digital campaigns including providing assets, tracking performance and providing optimization recommendations for creative, copy and targeting-Oversaw purchasing of promotional products and giveaways for all departments and managed the purchasing of all print and signage needs with outside vendors -Hired and managed seasonal marketing interns

Sacramento, Ca, Us

Sacramento, Ca, Us

Sacramento, Ca, Us