Cem Bayraktar Email & Phone Number

Responsible for TAB gıda, Mg Auto, Suzuki, Arzum, Flormar, Odeabank, Doğanay, Vileda, İpekyol and new business including building, health, finance, tourism sector etc.Leading the planning and operations teamWorking with performance and offline teams to create 360° strategiesWorking closely with advertising networks to create new media uses and projectsMaking and following financial agreements with ad networksBuilding digital communication strategies for new clients

İstanbul, Türkiye

İstanbul, Türkiye

• Collecting, analyzing, and prioritizing the automation needs of the agencies within GroupM• Coordinating the business processes involved in the Robotic Process Automation process• Researching new trends and technologies for potential digital platforms and applications.• Designing, developing, and implementing digital projects with in-house and 3rd party teams.• Integration and controlling to working process of Symphony, a digital planning tool exclusive to GroupM, ensuring that improvements are made to ensure it is used by teams• Review and ensuring the use of 3rd party digital tools which is used for analytics&insight or Facebook ads in GroupM agencies.

Istanbul, Turkey

• Supporting to expand the use of products strategy created by product teams • Contributing to agency credential and marketing plans • Following the agencies KPI’s (Google & Facebook technical KPI’s) • Developing data partnerships at every scale with a profitable business & trading models • Researching the innovations in the digital world and reporting to CDO.• Following the directors' business plans and reporting them to CDO • Creating data & product & service monetization strategy.• Assisting new business efforts when and where needed. • Identifying GroupM resources, either locally or globally that can better enhance our knowledge of a client's business and leverages that knowledge accordingly • Ensuring communication between GroupM departments • Following to agency products profitability

Istanbul, Turkey

• Developing of yearly marketing strategies and digital media plans for clients; Mercedes-Benz (Mar.2017-Dec 2018) and Toyota Turkey, Goodyear,3M (Jan.19-Jun.19)• Besides these brands, providing media planning services for İçim and Evyap at different time intervals.• Liaising with multiple agencies, creative resources, and production teams to manage deliverables arranging yearly strategies. • Analyzing and interpreting campaign or Google Analytics data, reporting, giving necessary feedbacks to client. • Control of financial moves, budget allocations and digital flow• Keeping track of digital world, trends, habits, behaviors and innovations in performance publications • Working with the client and the account team to understand the client's business objectives and advertising strategy. • Working closely with performance teams for social media, google and programmatic campaigns• Communicating with the channels to develop new ideas for display campaigns

• Responsible for Ariston, Barilla-Wasa, Bayraktar Holding (Citroen, Infinity, Subaru)• Preparing digital media strategies & media plans of clients• Working with other agencies for campaign coordination

• Providing digital media planning and buying service for clients including, Hyundai, Axa Sigorta, sahibinden.com, as well as many universities and many film production companies.• Preparing campaign reports and doing optimizations for campaign performance• Responding instant customer demands• Preparing competition analysis reports• Following social media data

Eskişehir, Türkiye