Bazil Cassim Email & Phone Number

Dubai, United Arab Emirates

FESPA Middle East together with the support of FESPA (Global), to help elevate the regional print industry in the Middle East & Africa region. FESPA Middle East will be the focal point for the regional print industry on education, business intelligence, workshops in order to create better demand for print whilst creating a sense of belonging through FESPA Direct Middle East chapter.

Dubai, United Arab Emirates

Responsible and accountable for Gulf Print & Pack (Dubai) and Labelexpo Global (MEA) operations for Tarsus (UK) based out of the Dubai Office. Ad-Hoc based responsibilities would be helping out GESS Dubai and Dubai Airshow Operations and business management. Reporting to the Global Portfolio Director while Managing a team of 10 globally placed team members. Summary: 1000+ Exhibitors | 45,000+ Visitors | DWTC & Brussels Expo Accomplishments: + Event managing Gulf Print & Pack Expo (2016-2021)+ Launching of GPP Summit (2018)+ Leasing off the event space in a record time from 35-100% (GPP 2017 - Sales & Marketing Strategy)+ Creating and implementing MEA Labels Industry connect group for Labelexpo global with the regional print industry - Space to create satellite events out of the MEA region (New revenue generation)+ Launching the MEA Print industry Roundtable Sessions (Virtual series of events)+ Uniting the MEA print industry by creating the GPP Advisory board whereby gathering all print suppliers, brands, distributors, publications and top tier printers to one table. (To create additional breakout events, conferences and virtual summits)+ Representing GPP in the UK and Turkey at industry events (stand build, permissions, AV, business development, destination promotions - Dubai)+ Managing to successfully produce Gulf Print & Pack series of events, operations (Floor Plan, Technical delivery, Stands, Theaters, Features, Pavilions) since 2016Key Clients/Accounts includes HP, Canon, Epson, Xerox, Heidelberg, Kodak, Ricoh, Riso, Kyocera, Flint Group, and 250 more including global sales partners from China, Turkey, Finland, Taiwan, Korea, UK, Germany and Central Africa.

Dubai World Trade Centre

Responsible as the Lead Project Manager (Events) for Sabic - KSA, Salesforce - France, Sanofi Aventis - Dubai, Pfizer - Gulf, Qatar Airways -Dubai. Second in command project lead for IBM, Abbott, Etisalat (Gitex), Oracle, Mastercard, Eli Lilly, ABS-CBN/ TFC, Franklin Covey end-to-end event activations and management. Second in command for technical rider (creation and execution) across all MCI IMEA events and have been deployed to handle events in UAE (All Emirates), Oman, KSA and Turkey. Summary: 40+ events | 10,000+ guests | UAE - KSA - Oman - Turkey | 18 MonthsAccomplishments:Being selected as the Project lead for Sabic KSA on the very first event I managed and adding a 19% increased by upselling and maintaining KSA based petrochem leader under the MCI banner for all MEA event requirementsCarrying out the first 3D mapped projection together with the MCI - Amsterdam technical specialists in Riyadh (2015) for SabicAwarded 3 times within the first year by MCI for new revenue generation and Exceptional event management. Exceeding expectations of the ABS-CBN/ TFC team (client) in pulling off Pinoy Pride 32 Boxing Event (DWTC) and Jadine World Tour - Dubai Stop which were live events with a collective audience of 7000+ pax. Earning my way to be one of the 2 top technical event leads for the MCI IMEA

Dubai Uae

Responsible and Accountable for the region's largest and longest running trade show for Signage, Graphic imaging and Digital Printing, SGI Dubai reporting direct to the CEO. Key Clients include HP, CANON, AGFA, FUJIFILM, EFI, Roland, 3M, EPSON, Mimaki and 300 more exhibitors and key global sales partners from China, Taiwan, Korea, India, Turkey, USA, UK and Germany annually.Summary: 350 Exhibitors | 13,000 Visitors | DWTC | 4 yearsAccomplishments:+ Successfully event managing 4 editions of SGI Dubai at Dubai World Trade Centre + Managed to increase and steadily hold a 15% increase in Exhibitors+ Managed to redesign the old event logo (2012) to the one being used currently for all communications + Managed to segment the industry sectors on the floor and created a methodical system where each focus sector could be developed individually+ Set up the in-house AV inventory (selecting, purchasing, maintaining, operating and service) + Earned myself to be the key contact for the MEA Digital Print Industry listed with DCCI for all the global print associations to communicate with due to the relationship built over the years with them

Colombo, Sri Lanka

Heading the team managing 6 dynamic employees. Business Development for Events Inc., Handling the Marketing as well as the planning and implementation of media plans (ATL & BTL). Build Better Client/Agency relationship, Coordinating MICE Events, Handling High level workloads with strict deadlines, handle Outdoor Promotions, Branding, Necessary private/ government Permissions, Creative thinking, Heading Brainstorming Sessions, Designing concepts, Supervising All Events and make sure standards are met

Colombo, Sri Lanka

MICE (Meetings, Incentives, Conferences and Exhibitions) - Marketing, Execution, R&D, Finance and Planning for Jetwing Events, the Event Management/PCO arm of Jetwing Group which operates Hotels, Inbound/Outbound travels and Eco Holidays.Responsibilities: Project Management, Destination bids (To Asia), Account Management, Technical Delivery (Staging, AV, ATL/BTL Promotions), P&L/ Forecasts, Event Procurement, Government ministry liaison for events and exhibitions.Clients: PATA (Pacific Asia travel Association), Ogilvy -Singapore, Budo – Germany, Various government ministries (Economy, Presidential Affairs, Health, Education and Environment), Etc..

Colombo, Sri Lanka

Event Planning, Execution, Budgeting, R&D

Plan and distribute AV products, Installation, Trouble Shooting, Effective Placement of Marcom Material, On site management covering MICE and Corporate Events and Launches.

Master Of Business Administration - Mba, Marketing

Physical Sciences

Activities and Societies: Band Leader - St Peters College Western Brass Band Athletic Captain - Maurice House Secretary - Muslim Majlis.