My mission is to create an innovative and creative environment in different industries all around the world. In my professional activity I helped to build several agencies, design studios, have graduated about 20 000 students all over the CIS, connected with more than 200 professional top managers from creative industries and innovation consulting around IKRA. Together with my partners, I manage creative clusters across Russia and the CIS, develop scientific knowledge in the field of creative methodologies, popularize design thinking, TRIZ, lateral thinking, and have developed and still developing my methodology of social modeling — CRAFT (Creative Algorithm Framework and Tools). When I was a creative director, I won many FWA awards, Golden Drum, was a young representative from Russia in Cannes Lions. In addition to IKRA, I am co-owner of the media Cossa.ru, the creative agency Red Keds and Wowmyslide presentation boutique.