• Responsible for the creation, development and management of general marketing initiatives of the company.• Provide intelligence and training for the sales team through lead generation strategy, customer experience enhancement and CRM/pipeline management.• Remodel client experience through the redesign of service journeys and blueprints.• Commercial process manager for insurance area and special projects areas, being responsible for customer mapping, CRM management, productivity and sales process follow up, goals tracking.

Manage strategy, planning and development of marketing initiatives of the company.

Managed strategy, planning and development of global marketing initiatives of the company holding a team of multidisciplinary professionals in different countries to support worldwide operations.• Helped to start and establish marketing operations in Latin America• Developed marketing for multiple destinations, helping Spiible's product portfolio reach global scale• Developed new business channels, turning marketing department into an autonomous B2B2C profit generator• Turned "Marketing as A Service" a major contributor for the overall company revenue• Project management for teams in Brazil, Colombia, Canada, UK, Australia and Japan• International work experience: Melbourne, Australia and Berlin, Germany• Managed partnerships with international government educational departments, private education institutions and service providers• Developed FIEE Education Fairs, placing Spiible as a top of mind competitor in the education events sector• Developed and managed the first virtual education initiatives of Japan's Ministry of Education, Culture, Sports, Science and Technology in Latin America, turning the project a benchmark for following government and education corporations contracts for the company• Managed digital products development, including conception, development, go-to-market, demand generation and user experience• Managed digital ad campaigns through multiple channels (GoogleAds, Meta Ads, LinkedIn, TikTok), content strategy, social media and SEOResponsible for following activities:• New business development• Service innovation and design• B2C lead generation• Ad Campaigns on Google/Social Media/LinkedIn• Content Strategy• Platforms, Interfaces and new technologies development• Live webinars, workshops, podcasts and training presentations• Creative direction• Sponsorship and partnership fundraising• Virtual and physical events management• Brand management• Social media planning

As a Spiible's spin-off focused on the B2B market, I was responsible for strategy, planning and development of global marketing initiatives of the company, holding a team of multidisciplinary professionals to support worldwide operations.

Professor of the Consumer Journey course, a specialization on consumer behaviour, research and service journey under design thinking approach. Taught for experienced professionals working in large companies and potential startups.

• Responsible for the development of service design and innovation projects to large companies and startups• Hold workshops, research, design sprints and presentations• Responsible to develop general project reports• Responsible for mentoring, workshops and lectures on several acceleration programs held by IBM, Saint-Gobain, UOL, SEBRAE, AIESEC, FIAP, HackTown, Sputnik.• Develop innovation and design projects to different departments of large companies such as Mercedes-Benz, Banco BMG and DPaschoal• Lead small businesses to design new operations and transform services' user experience

• Held workshops, research, design sprints and presentations• Responsible for mentoring, workshops and lectures on acceleration programs and hackathons• Responsible for development of general project reports