Başar Karaca Email & Phone Number

İstanbul, Türkiye

İstanbul, Türkiye

Istanbul, Turkey

Molfix Global Brand Development Team – Brand Manager * Leading the global baby diaper category (+600 MM USD sales revenue) under Molfix brand which is the #1 priority brand within in the company portfolio. * Directly reporting to Global Marketing Manager and leading a junior brand manager. * Responsible for developing global brand positioning, leading product innovation projects and building brand equity and communication.

Istanbul, Turkey

Molfix & Molped International Brand Manager / Nigeria, Balkan States* Building up the baby diaper business in Nigeria under Molfix brand which is the #1 priority brand within in the company portfolio, leading the hygiene category (+5 MM USD sales revenue) under Molfix & Molped brands in Balcan states. Managing a marketing budget of 2,5MM USD. * Directly reporting to Global Hygiene Category Marketing Director. Responsible for all needed actions for the Molfix brand establishment in Nigeria including conducting market & consumer researches, building brand communication strategy, managing the product portfolio, developing marketing campaign, communication materials and brand launch event.* In the first 3 months, Nigeria Molfix sales value has exceeded its targets by %10 behind successful brand launch event.

Istanbul, Turkey

Duru Brand Manager / Turkey* Leading the personal wash category (+60 MM USD sales revenue) under Duru brand which is the #1 priority brand within in the company portfolio. Managing a marketing budget of 3,5MM USD. * Directly reporting to Senior Brand Manager. Responsible for building brand equity and communication, leading the new product development projects and marketing campaigns; managing brand P&L. * Duru shower gel sales revenue has grown by %77 in 2013, behind a strong integrated marketing campaign featuring Beren Saat. The campaign is awarded with Golden Effie in personal care category.

Istanbul, Turkey

The Oral Care Consultant (OCC) is responsible for building up and strengthening the scientific image of Colgate with practicing dental professionals and KOLs.Implements planned POC activities to drive BUMO & BRMO in the dental practitioners offices in the assigned territory.Implements planned sales, marketing and promotional activities to ensure product purchase of Colgate brands by dental practitioners in the assigned territory.Acts as a primary resource for in-depth knowledge of Colgate products in the assigned territory.

İstanbul, Türki̇ye

* By using all media channels, to plan and execute advertising activities in order to increase the awareness of the brand.* For the introduction of the brand, to determine and to utilize the physical advertising tools.* To research national and international trade fair and to specify all the details of the stand at the exhibition.* To launch new products.* To determine the name, the technical features and specifications of a new product.* To execute necessary activities in order to create and increase the awareness at social media.* To advance the product packages.* To enrich the website with the new products constantly.* To constitute, activate and enhance the online sales system.

Milan Area, Italy

* To support to the Brand Managers in all activities related to the marketing.* To follow-up, manage and progress the related marketing projects.* To integrate the three sub-brands of the company to the system on the basis of the product, to enrich the related database with the data sources of the company and to integrate/diversify related brands on the basis of the product.* To research the product prices of the competitor brands.* In order to communicate directly with the customers, (direct marketing/communication), to activate different sources of the company and build/progress the related database.

Istanbul, Turkey

* To support to the Brand Managers in all activities related to the marketing.* To follow-up, manage and progress the related marketing projects.* To identify the new product into SAP system, to execute the inventory control, to check and to activate the purchase-sale price.

Master'S Degree, Brand Communication

Bachelor'S Degree, Business Administration

Education record