Develop and execute strategic marketing plans for innovative healthcare solutions.Drive brand awareness, engagement, and product differentiation within the complex healthcare landscape (payers, IDNs, ACOs, CINs).Translate market insights into compelling content for sales enablement and multi-channel marketing campaigns.Analyze data and measure campaign performance to optimize marketing efforts.

Responsible for overseeing the marketing operations and driving strategy, ensure the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Among other key roles in business development, customer experience, and brand management.

Implement, monitor, and evaluate marketing communications strategy, including sales and marketing content, digital advertising, promotions, and public relations to support the firms' marketing objectives and maximize the positive exposure in the healthcare payer and provider markets, and beyond. Work collaboratively across the organization to improve our internal and external client relationships and increase value visibility to our networks.

Develop, maintain, and improve all corporate internal and external content to include: website, internal marketing, internal announcements/newsletters, external email campaigns, blogs, white papers, contractual documents, corporate award content, press releases, social media, client presentation materials, proposals, scope of work documents, internal collateral, external collateral. Research and develop material that spans the healthcare industry, to include: personal research and market analysis; interviewing and working with practice leadership related to EHR transformation, legislative changes, emerging trends, etc.; working with clients to submit and develop industry presentations. Collaborate with internal departments (Human Resources, Client Services, Talent Acquisition, Service Line Leadership, etc.) to strategically produce high-quality mixed-delivery materials that convey messages that resonate with the intended audience, whether internal team members, existing clients, new clients, or partners, Continues to perform all responsibilities under previous Marketing Coordinator position.

Assist with the development of PowerPoint presentations to ensure formatting, consistency, and graphical elements meet branding guidelines; Proofread Candidate Profiles to ensure branding and accurate content; Write, edit, and deliver marketing content for press releases, emails, social media channels, the company website, corporate newsletter, and marketing collateral; Assist with the development of email campaigns and strategies; Create thought leadership materials including blogs, white papers, and case studies at the direction of the Marketing Manager; Research media coverage and industry trends; Monitor the company website to ensure the content is accurate, up-do-date, and optimized; Provide general support to marketing department.Assist with the analysis of Requests for Proposals (RFPs) to determine required responses; Research, compile, write, prepare, proofread, edit, and produce proposals for review; Interact and work in tandem with Practice Leaders, Business Development, Subject Matter Experts, and companies to provide responsive services based on needs; Coordinate and document timelines for proposal opportunities; assist the team with staying on task during the process to meet required deadlines; Work with SMEs across business units and disciplines to refine existing proposal content base and develop a library of re-usable content and graphic representations; Update and maintain proposal files and documents on corporate intranet.

Gained experience as a content writer and proposal writer. As the only content writer, I was responsible for maintaining a corporate blog and social media outlets. Over the course of my year and some change there I drafted, edited and distributed almost a dozen company press releases. In addition to those responsibilities, I was the sole owner of a Proposal generation software tool that acted as a repository of marketing-rich company knowledge that I maintained and utilized when answering private and public sector Requests for Proposals Acted as a key content developer on relaunching the corporate website project set to launch in May 2013. Responsibilities included a proficient understanding of SEO, collaboration skills among all company levels, persona research and development and bringing together all of these elements to create a lead-generating siteExperience in marketing events to promote brand, develop new and valuable business relationships and gain industry knowledge through face to face interactions with the people we develop products and services for

Confront hard-hitting personal, social and societal issues for undergraduate students through effective writing and reporting Worked in traditional newspaper setting with print and online weekly newspaper distributions. Collaborated with peers to storyboard, produce copy, copyedit, work page layout and other newsroom responsibilitiesIndividually, I wrote two weekly beats, including a crime report, detailing campus and local crime affecting students and staff on campus, as well as a popular feature beat that spotlighted local characters at a favorite coffeehouse in Newport News, Aroma’s Cafe