Right Hook Digital is an agency that grows profits for DTC e-commerce brands via digital marketing.My role is to lead our US-based client service team by focusing on cultivating culture, process & creative strategy.Just a few results our team has been able to generate:🔥 Fashion Label from $73k/month to over $2.1M/month in 12 months at 3.81x ROAS🔥 New Winter Product Launch campaign driving $557k in sale in 24hrs, at over 40x ROAS🔥 $1,459,139.45 in Revenue at 6.69x ROAS Over 12 Months for a Men's Ring Brand🔥 DTC jewelry store from $55k/month to $1M/month in just 12 months🔥Took a $70,000/month Single Product Brand and generated $302,296.27 Revenue at 4.85x ROAS in 30 Days.🔥Generated $1.1 million in revenue at 4x ROAS in only 90 Days for a Boating supplies store who's previous best month was $70,000/monthLooking for a world-class team to help you achieve these same results? Message me!

The Uhuru Network was a fully remote digital marketing agency serving many industries, that acquired Engauge Digital, the agency I started in 2016.At Uhuru, I was tasked with leading a skilled marketing team (dubbed "The Dream Team") in delivering growth solutions to clients in the ECommerce, SaaS & Automotive sectors. In my time at Uhuru I was able to impact growth, including:✔️ Overseeing the e-commerce client service department that served SMB & Enterprise clients✔️ Building several e-commerce marketing processes that enabled client success, including:Scaling an apparel brand from $0 - $100K/moDriving incremental 6-7 figure growth for automotive brands (KPIs: Incremental Sales, ROAS)Leading strategy to help offline brands transition over to online, DTC acquisition✔️ Creating the Uhuru “Kitchen”, an agile marketing process that improved company-wide collaboration in a fully remote environment✔️ Providing mentorship and enabled skill development for team members✔️ Improving and streamlining PPC campaign processes✔️ Leading branding initiatives for some of Uhuru’s largest events and projects, including:LIFTOFF: A virtual, global marketing conferenceDigital Agency Business: Online courses for marketing agenciesBetter Found: An online experience designed to showcase team member skills and provide a great doorway experience for prospective clients

Engauge was a creative marketing studio that focused on customer acquisition and lifetime-value (LTV) growth for automotive & ecommerce brands using social media marketing campaigns.Key highlights:> Primary service was delivering digital marketing campaigns & creative strategy to improve new customer acquisition and increase customer retention rates.> ECommerce brands to better position their brand for success and scale from $10K/mo to multi-million figures. > Automotive brands to conquer ROI measurement and execute ad strategies with meaningful, creative experiences and powerful sales impact.> On average, clients stayed with Engauge for a period of 3 years. A proud accomplishment that reflects how we delivered a client-centric, "in-house" experience.A few examples of key outcomes:> Generating $72,000 in incremental revenue from just $11,000 in advertising spend for an automotive brand.> Generating $901,000 in incremental revenue from just $41,000 in advertising spend for a home improvement brand.> Scaling a startup coffee brand from $17,000 to $100,000 in monthly sales with a limited budget of $10,000/mo. Then, with just $25,000 in advertising budget, scaled the business to $250,000/mo.

Responsible for managing and growing a 8-figure portfolio of automotive brands/groups. Core responsibility was to educate, guide and sell digital marketing services to SMB & Enterprise level clients in the automotive industry.🏆 Won a company award for 'Top Online Strategy Consultant' (2015).Key areas of work involved consulting and leading strategy around these digital marketing areas:> Social Media Advertising (Meta: Facebook & Instagram)> Direct Response Email & Copywriting Tactics> Search Engine Optimization > Conversion Optimization> Paid Search Advertising> Lead Generation

Responsible for managing, growing and leading strategy for a portfolio of ~50 businesses across Canada (80% SMB, 20% Enterprise / Franchise businesses).Primary areas of work involved consulting, strategy leadership and cross-selling services:> Search Engine Optimization> Conversion Optimization> Social Media Advertising> Paid Search Advertising> Website Development> Landing Page Builds> Website Design

Led Digital Marketing Strategy for the fast-growing music SaaS, zipDJ.Primary responsibilities:> Overseeing Customer Acquisition Channels:Paid Social Media: Meta (Facebook & Instagram)Customer Retention: Email & SMSDirect Response CopywritingAffiliate Marketing PartnersPaid Search: Google> Overseeing Brand DesignStrategize company messaging & positioningSpearheaded a company rebrand> Customer ExperienceOversee onboarding of new customers & clientsTroubleshooting onboarding bottlenecks

Managed and grew a $5M portfolio of 30 brands, attractions and large franchises. Key responsibilities was to sell, cross-sell, manage relationships and strategy around:> Social Media Advertising (before it became cool!)> Digital Advertising (Programmatic, Paid Search, Sponsorships)> Marketplace Business Listings (Toronto.com)> Creative Services (Design, Website, Landing Page Design)Key accounts managed included well known Canadian brands: CN Tower, Wonderland, Toronto Zoo,Hilton Hotels,Cranberry Resorts

Worked on the Microsoft account, where I was responsible for planning, executing:> Organizing & Overseeing Experiential Marketing Events> Supporting Experiential Marketing Field Representatives> Supporting Microsoft's internal marketing teams> Marketing Event Logistics