Brian Banton Email & Phone Number

Calabasas, California, United States

United States

Consultant/CEO for a dental laboratory group, Beacon Bay Dental/Labs.Dental Inc. Managed company through a foreclosure/takeover by investment company. Re-established vendor/client relationships while maintaining support of valued customer base. Reorganize internal structure, merging groups to improve COG's and group overhead costs. Consultant/CEO for foreign dental implant company, Leader Italia S.r.l.

United States

Researching Industry Leaders:*How can market leaders stand behind a branding of products which are so diverse in their marketing message? *Larger device companies are buying into various key markets to gain a foothold, financially a fantastic idea, but does it not change the core values of a dental conglomerate?*Some companies are buying into the various aspects within the field to complete the "Circle of Life". CAD/CAM, orthodontics, image guided surgery, capital equipment and consumables. Will this strengthen their position in the marketplace or weaken their ability to focus on what they know best?*Is Amazon going to enter into the dental commodity market, if so how will they still govern by the rules set down by the FDA?Tracking Industry Trends:*With each company launching "new" implant products to the market, when will the innovation come to an abrupt halt, and when will the race to the bottom stop?*When you look at the sectioning of the dental implant industry, who owns the lion's share of the market, the 'Others"? The accumulation of smaller companies are fighting to establish a foothold within the published CAGR of 6-10% growth expected in the dental field over the next 5 years.*The dental world is separated by fine lines:Branding, Retail Cost, Cost of raw materials, Cost of labour, Customer Service and Technical Support, Country of Manufacture, Education and Supply Chain efficiencies. Where is the sacrifice to be made in order to keep up with the ever changing marketplace? How do products so similar in function be so vastly different in price, how do end-users determine the ultimate difference?Participating in Industry Discussions:1) Can Digital Dentures replace the trained eye of a good removable technician?2) Is it at all possible for a denture acrylic, CAD/CAM or processed, take on the color of the surrounding soft tissue? Similar to a chameleon effect. 3) Are stock Ceramic/Zirconia dental implants going to be a game changer?

Oak Park, California, United States

Newport Beach, California

Managed current distributors and sales team while seeking to build new distribution channels for multiple consumable product lines of a 400 million dollar worldwide dental service company. Responsible for establishing goals and objectives; lecturing and product training; facilitating company product specific regulatory requirements; formulate sales forecasts and marketing budgets, and develop pricing structure for multi-tiered distribution channels.• Increased revenue generation by 25% through incentivized purchase programs and area/product specific sales promotions.• Enlarged footprint of target-driven International Distributors by 200% through long-term industry relationships and superior customer service.• Reduced regulatory processing time for country-specific approvals of medical devices.• Utilized comprehensive product knowledge to increase B2B and B2C sales via global lecturing and training to distributor sales teams and end-users.• Captured additional market share by improving interdepartmental collaboration of marketing, engineering and production teams during the development of new products and line extensions.• Created forecast for Global Sales to determine resource allocation and expenditure during planning of entrance into future viable dental markets.• Penetrated new cost competitive markets while maintaining acceptable Gross Profit Margins.

Calabasas Hills, California

Vice President of International Sales , Technical Services and Custom ProductsLaunched, from concept to implementation, a digital platform for the design and manufacture of custom dental products; managed and directed technical marketing and software design groups during creation of online ordering system and marketing for custom products; supervised internal technical group while continuing to manage international subsidiaries and distributor network.• Exceeded international sales projections by 33%.• Nurtured an ever-expanding network of clinical and distributor relationships.• Established cost analysis and US marketing plan for B2B and B2C digital custom product lines.• Completed procedural flow of online ordering system for Custom Products.• Liaised with vendors for Design and Develop of new packaging system for Custom Products.• Managed and directed the technical production team to ensure process implementation met regulatory requirements.

Calabasas Hills, California

Directed and managed Marketing, Trade Show and Education Departments; maintained direct responsibility for international sales through subsidiary and distributor networks within APAC, EMEA and Central & and South America• Achieved corporate goals of establishing sales quota and marketing budgets fordistribution network.• Improved supply chain efficiencies by 35%: optimized COGs, increased product turnovers, shortened manufacturing cycle and delivery times.• Reduced regulatory processing time for country-specific approvals of medical devices.• Managed the design and implementation of new product development (NDP) and line extensions into existing product portfolio.• Restructured company for sale to large corporate entity and increased inventory value byreducing Excess and Obsolete products.

Directed and managed international sales distribution of a 40 million dollar worldwide dental implant and regenerative products company.• Expanded distribution network within APAC markets by 25%.• Increased cross selling potential with addition of new product lines.• Reduced regulatory processing time for country specific approvals of medical devices.• Implemented principals and foundation for future manufacturing facility.• Achieved a 33% first-year improvement in collection efficiencies by streamlining procedures.• Utilized comprehensive product knowledge to increase B2B and B2C sales via global lecturingand training to distributor sales teams and end-users.

Calabasas Hills, California

Established and achieved regulatory certification (ISO 13485:2003) of a multi-million-dollar state-of -the-art medical manufacturing facility.• Completed project within critical time frame and under original projected budget. Company eventually sold for 300 million dollars in 2011.• Negotiated vendor contracts for health benefits, capital equipment purchases, construction, materials and services.• Developed extensive, multi-faceted, market-driven, FDA-regulated medical device product line.• Managed and directed Marketing, Operations and Product Development/Engineering departments.

Calabasas Hills, California

Company went through an array of sales and name changes. Corevent, Paragon, Sulzer, Centerpulse and ultimately Zimmer Dental.Senior Director, Technical Marketing 2002 – 2004Managed technical staff, graphic artists and product managers; lectured to sales force, KOLs,and industry professionals.• Created all printed materials and technical illustrations.• Forecasted inventory levels and production volumes via quantitative analyses of market trends, product usage and industry knowledge.• Increased product sales by providing global lectures on products and procedures.Developed and implemented “Train the Trainer” educational programs.• Controlled costs via product enhancements during design and development.• Conceptualized, wrote and illustrated multiple surgical and prosthetic manuals.Director of Asia Pacific Sales and Product Services 1996 – 2002Responsible for product management; design and international sales distribution within a 26 million dollar worldwide dental implant and regenerative product company.• Strengthened APAC and Southern Africa distribution channels by eliminating redundancies in products and non-performing distributors, and reducing outstanding debt.• Exceeded year 1 annual quota by 22%. YOY sales projections were exceeded by 40%, doubling territorial sales from $4.5 million to $9 million in two years. Received Salesman of the Year award.• Reduced product development time for new components.• Strategized with engineers, sale teams and customers to revolutionize product designs by creating market-friendly product lines.• Developed and conducted employee training classes to improve interdepartmental communication, manufacturing quality and selling potential.• Provided educational lectures at universities to expand academic and professional acceptance of the corporate product line among professors, medical professionals, technicians and support staff.

Diploma, Dental Technology

Bachelor Of Science (B.Sc.), Botany, Zoology, Chemistry And Physics