- Leading a commercial team composed of 4 people (KAM, Commercial Assistants)- Definition of KPIs for the sales team, establishing metrics to monitor performance (volume-price-margin-sales mix)- Preparation of annual budget and five-year strategic plan.- Leading the commercial team in SIOP meetings - DPA monitoring.- Establishing price policy and control compliance, quarterly review.- Negotiation of contracts with national and international key accounts.- Managing and analyzing market intelligence data. Preparation of the monthly Business Review presentation for the Latam HQ's Commercial area.- Participation in a 50 million-euro investment strategy aimed at a capacity increase of +70% in 2020.

- Leading the Portfolio Optimization Project between 2016-2019, +70 SKU.- Creating and managing customer/product segmentation and tracking progress.- Managing a portfolio of 13 strategic clients: 10 national and 3 international.- Driving creativity and innovation through new ranges of bottles that complement the offer.- Responsible for preparing monthly Rolling Forecast of the commercial area, weekly tracking.- Leading the development team for new products, coordinating the Production, Purchasing, Supply and technical teams.- Negotiation and management of new clients/highly profitable projects: Casillero del Diablo, Kunstmann, ABInveb, Almaviva and Clos Apalta.

- Execution and monitoring of marketing campaigns, to generate awareness of each brand.- Analyzing the sales results (sell-in & sell-out) of the brands, monitoring their performance in the different markets and distribution channels.- Managing and participating in commercial visits to the different markets with the aim of presenting the strategy and positioning of each brand.- Leading the creation of limited editions of brands, and implementing market-specific plans.- Assisting market teams in managing compliance with their global marketing plans in order to contribute to the company's goals and objectives.- Participation in wine fairs in Germany (Prowein), Central America and Brazil, presentation of brand plans, sales force training, trade visits and tastings.

- Leadership in the design and execution of customer loyalty activities for Business Banking, as well as supporting different areas in activations and brand implementation.- Supervision of different agencies involved in Bank events throughout Chile, to ensure that they were executed as planned.- Coordination with different BTL Agencies as per each event.- Support in brand activations for internal areas.- Negotiation of sponsorships and purchase of advertising materials with suppliers.