Marketing And Business Analyst
CurrentRecruited by the Chief Operating Officer to run and direct a diverse group of marketing tasks for SP Express. - Specialties include pick and pack services, HSN and Groupon certified drop shipping, and advanced EDI solutions for retailers including Costco and Walmart.- Conducted numerous industry rate analyses to provide clients with the utmost competitive rates- Evaluated customer needs taking into account EDI necessities, nationwide reach, and time in transit requirements to provide each and every client with a customized fulfillment plan.- Built out client online presence by developing strategic omni-channel marketplace solutions for clients detailing marketplace selection, best practices, pricing structures and implementation timelines. - Extensively expanded the online advertising campaign through a full-scale redesign of the company's Google AdWords account and various other lead generation sources. - Participated in creation of new website to streamline data for clients as well as increase ease-of-use to the customer. Organized and directed all trade show activities from registration and arrangments to show sponsorships and marketing opportunites. - Provided weekly management and analysis reports on all marketing campaigns including website metric, pay-per-click campaigns, weekly marketing tasks and budget review.
