Putting 3 decades of marketing, business, and organizational management experience in the recreation, hospitality, sports and events industries to work. Thanks to a wealth of best practices gleaned from some of the best people I've had the privilege to work with across the resort and recreation industries, I am thrilled to be engaged in insightful conversations and to help develop meaningful direction on a number of intriguing projects including tourism pr, major land and business development planning, hospitality technology product pilot launch, and general marketing and communications support among others. Everyone has a story to tell. Let me help define and deliver your story in a way that is compelling, enhances lives, and builds strong and resilient business.

Directed an 8-member executive team, 94 F/T indirect reports and up to 1,400 seasonal employees. Provided short- and long-range business strategy, set goals, and led day-to-day operations for $40M resort accommodating 700,000 visitors per year. Added “industry first” innovations and increased yield per visitor to effectively hedge against challenging demographic and weather trends. Oversaw development and implementation of employee development programs.● Continually built new revenue streams through effective land use planning and development, ushering projects through site identification, permitting, environmental reviews and construction. Examples:→ $1.5M ropes course launching July 2017. Projecting $2.3M in stabilized revenue with +39% EBITDA.→ $2M Alpine Mountain Coaster winding through ski/waterpark areas, generating $650K annually. → $2M snow tubing park, generating excess of $700,000 each year since its 2011 launch.● Drove development of revolutionary beginner instruction teaching methodology with an award-winning terrain based learning program and success metrics to stimulate customer retention and progression.● Pioneered an aggressive pre-sold product model as VP of Marketing, garnering 2003 SAMMY Award, and continued to fine-tune dynamic pricing as President/COO. Program is now an industry standard. → Captured online consumer data and used a sophisticated CRM program to drive tailored messaging to each demographic segment.→ Created highly precise staffing plans, driving down hourly variable labor costs by average of 20%.● Excelled at developing team members through catalytic coaching. Due to the career constraints of a mid-sized seasonal resort, helped protégés connect to external opportunities when mutually beneficial. Can tout numerous examples of stellar careers initially launched and nurtured at Mountain Creek.

Note: Operated in this role under Intrawest from 2001 to 2010, then resort reverted to private ownership. Led innovative marketing program. Leveraged low-cost emerging technologies to yield “big resort” publicity. ● Launched only All-Terrain Park Resort in North America, creating pro forma & modeling, capital and construction planning and oversight, operations planning and marketing/communications, transforming this underutilized asset into a marketable and efficient attribute aimed at a core demographic. ● Leveraged industry expertise through external design partnerships for indoor ski dome operations in Madrid, Spain and at the Meadowlands complex in NJ.● Launched 175-unit Appalachian Lodge and Black Creek Sanctuary lodging (Condo-Tel) division including establishment of property management system, building of dynamic variable rate grids, marketing/sales launch and annual advertising plans and collateral. Generates $2.4M annually.● Continually attracted new guests across 4 seasons by producing high profile music and lifestyle events (e.g., NBC broadcast of US Grand Prix of Snowboarding/2006 Olympic Snowboard Team announcement, US Open of Mountain Biking, XTerra Off-Road Triathlon, Spartan Race, New Music Sessions, Oktoberfest). ● Rapidly promoted through previous roles of Development & Programming and President/GM.

Upon transition of Mtn Creek resort to an Intrawest property, took on the role of capital expansion, event development and production, and programming and animation.

Managed all logistics planning, multi-agency coordination, sponsorship solicitation and fulfillment, advertising, recruitment, and event execution for some of NYC’s largest mass-market fundraising programs like the MS Walk.

Managed all global logistics, athletic training, competition strategy, and media interaction for this professional team of world-class athletes at the zenith of the snowboard industry explosion.

Led national governing body regional office comprised of 13 state councils. Administered 1,000+ annual race events, working with athletes, coaches and supporters to advance qualified athletes to the US Ski Team.