Benjamin Bernard Email & Phone Number

Toronto, On, Ca

Yokohama, Kanagawa, Japan

Responsibilities include:• Model Line Management • Future Product Launches Preparation

Toronto, Ontario, Canada

Responsibilities include:• Nissan Canada Governance• Ad-hoc Strategic Projects

Toronto, Ontario, Canada

Responsibilities include:• New Production Allocation Methodology• Dealer Network Incentive Program• Pre-sale of Future Production

Toronto, Canada Area

Responsibilities include:• Marketing management- Large SUVs (Pathfinder, Armada) incl. Launch of the New 2021 Armada and All-New 2022 Pathfinder- Pickups (Frontier, TITAN) incl. Launch of All-New 2022 Frontier- Commercial vehicles (NV200, NV) incl. Sunset of the Commercial Vehicles Division- Sports Cars (370Z, GT-R) incl. Preparation of the Launch of the All-New 2023 Z

Toronto, Canada Area

Responsibilities include:• Product portfolio management - Small cars (Micra, Versa Note) - Crossovers (Kicks, Qashqai, Rogue)• Support on Advanced Planning• Support on Cross-Carline activities

Toronto, Canada Area

Responsibilities include:• Product portfolio management - Small cars (Micra, Versa Note, Sentra) - Sports cars (370Z, GT-R)• Support on Vehicle Connected Services and Cross-Carline activities• Support on Advanced Planning

Toronto, Canada Area

• Market Intelligence - Provided accurate data and analysis to Marketing and Communication prior to new models launches –Micra, Versa Note, Murano, Titan in term of market understanding, target customer, product positioning including focus groups organization in Toronto and Montreal; - Studied opportunities in the Canadian market specifically cultural diversity and immigration; - Analysed consumer research data for monthly/quarterly standardized reporting on demographics, loyalty, customer satisfaction during the purchasing process; - Tracked ad performance, brand image and interactions with purchase funnel and path model for Nissan and Infiniti core models.• Product Planning - Conducted “This is Canada” research to ensure Canadian market needs are acknowledged and understood up to the top of the organization; - Achieved a 30% reduction in EIMs count and 65% of total buildable combinations to increase efficiency and sales velocity of Nissan core models part of the right car/right place/right time objective; - Supervised Product Planning Canada executive presentations, competitive updates, various ad-hoc studies on Nissan and Infiniti current and future models for regional top management review; - Created and overlooked the Milestones Management & Planning master file, visibility over coming milestones for Nissan and Infiniti projects.

Switzerland

• Supported B-Platform team on Juke B-Crossover, Pulsar Global Compact and Leaf electric• Conducted ad-hoc studies and analyses towards Juke minor change contract and product events, Leaf lifecycle events incl. Euro Leaf and Global Compact, bringing recommendations for Regional Product Managers• Specified specs, volume and price of Juke Nismo prior to introduction on European Market• Prepared the Paris Motorshow coverage for both Renault and Nissan executives

Frankfurt Am Main Area, Germany

• Wrote the Frankfurt Autoshow 2011 170 pages product guide, comprehensive International Motorshows coverage for Hyundai Group European and South-Korean top management • Planned and organized competitors’ test drives from defining the route and questionnaires to final report for European team• Ensured day to day product management, lifecycle actions, option ratio, brainstormings on future opportunities for Kia in Europe• Market analysis, trends reports, competitors profile and analysis, launch plans

Le Plessis-Robinson

• Tracked sales versus objectives and competition of the small car range–4 models • Analyzed continuously all the pricing aspects of the portfolio and ran incentives simulation vs. competition• Monitored competitors special offers and incentives and their impact on the market in volume/share• Assisted in daily product management, lifecycle actions, competitiveness studies, market analysis

Marseille Area, France

Master In Management, Marketing

Activities and Societies: Project Manager – PROXIMED – Association providing academic support and cultural opportunities to under.

Ba, International Business Management

•Courses included Strategic Management, International Management, Managerial Finance, Global Business Environment, Services Marketing.

Higher National Diploma, Business Techniques

Activities and Societies: Involvement in a humanitarian race – 4L TROPHY – Association to raise funds and goods to support Moroccan.