Becky Fetty Email & Phone Number

Fort Worth, Tx

As the Director of Marketing and Membership, I lead marketing operations and organize a variety of events, including DFWI annual fundraiser, quarterly meetings, stakeholder workshops, strategic planning sessions, staff team building, and DFWI annual meetings.Key contributions:• Created and led events for the community which bring new members to the organization.• Successfully maximized annual membership recruitment numbers annually and maintained an 89% membership retention rate during the pandemic.• Delivered creative design and content for the launch of the redesigned website, dfwi.org.• Proficiently prepared annual DFWI Reports, State of Downtown publications, and developed communications programs for Public Improvement Districts, Tax Increment Finance District, and downtown stakeholders.• Completed International Downtown Association Emerging Leader Fellowship Program, 2019.• Oversaw DFWI membership outreach, recruitment, and retention while meeting the annual membership budget and exceeding new membership goals.

While leading regional marketing operations, I devised and executed strategic marketing plans for 34-Class A assets in four states and steered project management over collateral design, sign package design, and web development for all assets. Utilizing my in-depth knowledge and experience, I developed, maintained, and evaluated leasing initiatives and community promotions and assessed marketing reports to stay apprised of rent and marketing trends.Key contributions:• Conducted research and formulate marketing plans for asset repositioning and acquisitions in DFW, Denver, Phoenix, and Las Vegas.• Recruited and interviewed for all property positions to increase operational efficiency.• Facilitated with new development floorplan review and predevelopment efforts on new construction projects.