My responsibilities included:- assess and improve retention, CLTV and other AARRR funnels, across 3 user segments.- identify and explore important metrics to guide product development, marketing and customer support.- A/B test and optimize marketing assets such as landing pages, app descriptions, and lifecycle direct mailing.- execute multichannel marketing campaigns.

Developed a business project which was successfully submitted to the executive board for budget approval. The project involved augmented reality technologies for a client in the tourism sector, and the making of the product concept design and mockup.