As a performance marketing expert with over 10 years of experience, I have a proven track record in driving results through paid media strategies. My expertise includes forecasting, buying, monitoring, and calibrating across various channels such as social, search, display, app, and video. I possess a deep understanding of incrementality, attribution models, and conversion tracking, which allows me to navigate ambiguity to achieve clearly defined goals. I have delivered successful results for clients such as Meta, LinkedIn, Brandless, Rocket Lawyer, Dynatrace, Vistage Worldwide, eHealth Insurance, and OpenDoor. In addition, I bring 4 years of experience as a team leader, where I have successfully led my colleagues and fostered a positive and sustainable work environment. My passion lies in creating profitable paid media programs that drive business growth as well as cultivating friendly and high-performing work environments.