Brady Blake Email & Phone Number

Bentonville, Ar, Us

- Lead Experiential marketing team for Sam's Club/Walmart Accounts, including local marketing events- Created a local experiential model where national brands participate in local events, which has lead to national brands then joining National brand-building experiential tours - Created a Brand Ambassador business model which adds additional revenue and allows us to connect with brands and pitch additional business - Developed 2 new community-wide events in a Glow Ride and BBQ Battle that have attracted local and corporate sponsorships and look to be a staple for the near future

Fuschl, At

• Created a one-of-a-kind partnership with Walmart to develop a multi-million-dollar F1 sponsorship program that allowed Walmart to become an official F1 partner and Red Bull to unlock increased marketing and merchandising space in store and increased opportunities in store and online• Developed an omnichannel sales/marketing plan using in-store POS + online search, product optimization, unique branded microsite and paid media on Walmart.com to increase online sales by over 250% YOY - Was able to take back market share lead from Monster for the first time in 3 years. • Created a first-of-it's-kind National Retailtainment program which is responsible for same stores sales increases of +25% for stores who participated - Plan included 4 tours with stops at nearly 600 stores with 50,000 participants and resulting in an incremental 1500 in-store coolers/displays and over 74,000 incremental cases of product - Brought on 4 CPG partners to enhance the program and increase ROI - Retailtainment programs consistently the highest scoring by participants and considered "industry-best" by Walmart • Crafted a multi-pronged sales and marketing program with Walmart that featured in-store sales features, tv wall inclusion, Walmart social and digital media support, retailtainment, and a live-broadcast for college students featuring Red Bull athletes and Walmart DJs – program led to a 21% sales increase in store and 35% sales increase online

Lehi, Utah, Us

• Developed new marketing arm of the company to take Purple from an online only, direct-to-consumer company to selling product in key retailers such as Mattress Firm, Bed, Bath and Beyond, Furniture Row, Sam’s Club and Macy’s• Led retail marketing and merchandising strategy allowing Purple to enter the retail channel and to grow revenue to more than 18% of company sales (up from 2%)• Partnered with new brick-and-mortar retailers to create combine marketing plans in order to double our marketing dollars and increase our marketing and media footprint by +35 - Created Purple branded centers within each retailer to highlight our products in store

Redwood City, Ca, Us

• Retail marketing lead for Walmart, Target and Best Buy Accounts including strategy, planning and execution • Streamlined the mass merchant marketing by combining key suppliers and saving $4.2 million annually

Redwood City, Ca, Us

• Marketing strategy and execution lead for the Walmart and Walmart.com teams. • Developed a first-of-its kind partner marketing plan that has allowed us to bundle items within Walmart and attract partner dollars for our key launches. -- The plan has been instrumental in allowing us to partner with Con Agra, P&G, Pepsi, Frito Lay, Unilever, Mars, Mondelez, 5 Hour Energy, Monster, Coke and Campbell’s while doubling our marketing dollars and increasing the buy by 30%• Strategically diverted marketing dollars to Holiday for the first time and created a Holiday Bonus Campaign that increased Holiday sales YOY by 24% and stole 3 share points• Twice created the biggest in-store merchandising displays in Walmart in the last 5 years with Titanfall and Star Wars Battlefront gaining an unfair share of space, attention and impressions for EA• Created the biggest Madden launch plan to date using partner dollars that included TV, tab, in-store POS signage, digital display, social media and launch-night tournaments in 2100 stores. -- Plan was instrumental in increasing sales by 13.7% and stealing 2 pts of share• Designed and sold into Walmart two new point-of-sale ideas in store to increase our positioning and space -- Lead to an 5% increase in sales for our Sports business and a 60% increase in our pre-sell business

Redwood City, Ca, Us

• Developed a .com plan that maximized key Walmart in-store initiatives online and increased YOY online sales by 33% in year one and 35% in year two • Created a unique sales and promotional plan and partnership with Walmart.com during the holidays that launched EA into the #1 video game publisher position in sales and share on .com during the last two Holiday periods

Bentonville, Arkansas, Us

Brand champion, pricing strategy, voice of customer advocate and traffic growth development.• Increased sales by over $1.8B YOY by leading the strategy and company-wide change in a 20-year-old coupon policy and executing an in-store campaign that increased sales with coupons by 16% - Drove awareness of ad match from 20% to 80% and coupon acceptance from 65% to 87%• Lead strategy development of Walmart’s Low Price Guarantee pricing and communications platform which has been their most successful pricing strategy since Ad Match • Increased sales by $1.4B by applying insight gained in market research to convince Senior Leadership that Walmart should begin matching their own online pricing in stores

Bentonville, Arkansas, Us

Brand Manager for the launch of the $1 B Canopy Home Collection Brand for Walmart•. Developed a comprehensive, first-of-its-kind-at-Walmart launch campaign that increased Home sales by 6% YOY •. Responsible for a $30 million launch budget that included National TV, PR, print, direct mail, digital banners and site takeovers, search, a new brand micro site and a comprehensive in-store/interactive signage program•. Campaign is credited in helping the Home division achieve multiple positive comp sales increases for the first time in two years• Campaign Manager for Walmart’s cross-category 2008 and 2009 Back to College Programs - ’09 Campaign was instrumental in gaining 4 share points for Home during campaign period - Developed a campaign strategy which included raising co-op funds from over 10 different supplier partners that quadrupled our YOY spend amount for BTC for ’08 and then again in ’09 - Campaign had the highest ROI for the division in 2008• Managed a $21 million campaign budget which included TV spots, national and college newspaper print, digital banner ads and custom sitelets, Walmart TV and a direct mail catalog that was offered at point of sale in store• Created a BTC TV spot that was awarded Top 10 Most-Liked Ad by Advertising Age magazine • Program was credited for leading the division and company to its best sales month in over 5 years• ’08 and ’09 programs produced YOY positive comp sales with sales besting plan projections both years and increasing sales by 10% YOYYouth Brand Launch Manager (your zone brand) • Increased sales 25% over previous brand and increased sales another 30% during campaign period• Managed a $16 million budget and developed several innovative programs including a first-of-its-kind Augmented Reality site, a digital room configurator, and a unique social media program using 20 blogger moms that went viral

Us

Growing ethical leadership in Northwest Arkansas -- an ever growing 250-member strong organization.

Owner of three start up restaurants in Salt Lake City area.

Dearborn, Michigan, Us

Developed and led a business development initiative within the Region which lead to a #2 ranking nationally(out of 19 Regions) for percent of profit and business growth objectivesIncreased dealership service department sales in Region by 30% Developed and implemented a zone manager train-the-trainer program to achieve results

Dearborn, Michigan, Us

Achieved 120% of profit objective in 2001 accounting for more than $76 million in net profits to FordAchieved 240% of profit objective in 2002 accounting for more than $187 million in net profits to FordIncreased sales by 10+% YOY & market share by 1.8% Planned and implemented the largest sales and marketing campaign in Northern California to blunt a market share takeover attempt by GM. Campaign included selling 1000 extra units, dealer training, sales rallies, dealership promotions, increased advertising, and an aggressive sales blitz. One of only 6 zone managers nationally to guide 100% of dealers in zone to 100% Blue Oval CertificationDeveloped and implemented a plan to guide two dealers from last in the nation in customer satisfaction to top quartile positions - an increase in 35 and 39 percentage points in customer satisfactionAwarded the "Play Like a Champion" award for outstanding sales efforts (one of 19 nationally)Consistently given larger, more difficult zones to manage due to leadership and sales proficiency

Dearborn, Michigan, Us

Orchestrated the region's 1999 Mercury Villager vehicle introduction and accompanying marketing program with accompanying Nickelodeon tie-inDeveloped regional dealer sales contests and incentive programs and coordinated regional marketing efforts with national brand strategies

Dearborn, Michigan, Us

Dearborn, Michigan, Us

Elected by peers as Chairperson of a Management/Employee Change Committee and initiated a comprehensive plan to restructure the College Graduate Management Training ProgramHonored as division Employee of the Month for February, April and May of 1997

Provo, Ut, Us

Successfully managed more than 100 officers and volunteers, 45 programs, and a budget of $350,000, including 12 new service programs implemented within the community Increased student participation by 25% through the creation and implementation of a unique student-focused marketing campaign

Provo, Ut, Us

Master Of Business Administration, Marketing

Ba, Public Relations, English, Business

Education record