Brett Brandau Email & Phone Number

Head of Lending for Jenius Bank - End to end accountability to launch, grow, and manage consumer lending products• Launched Personal Loans product from de novo as first entry for Jenius and SMBC in the US consumer market• End to end accountability of financial performance, asset growth, customer experience, and control• Designed end-to-end product construct that has over $1B+ annual asset growth• Led and designed a cross-functional team to create a management structure that is data driven, results oriented, and strategy and business objective led.

London, Gb

Launched the Barclays Personal Loan product. Accountable for delivering income generation, cost management, asset growth, and positive customer experience• Launched new business line to fill a customer need generating significant asset growth• End to end ownership of P+L, growth, and customer experience• Designed end-to-end product construct including industry leading “no fees” unique selling proposition• Leveraged machine learning in performance forecasting and targeting to improve accuracy• Developed new marketing strategy leveraging optimization techniques to increase acquisition performance• Implemented creative ideation and testing process that improved marketing efficiency by 2x• Devised business strategy to improve customer experience by eliminating pain points and optimizing performance in an Agile environment

New York, New York, Us

Owner of existing customer marketing for Citi’s largest credit card portfolio; responsible for the launch of Citi’s Secured Card product• Led initiative that increased sales by 37% for inactive customers through a targeted offer generating >$100MM in revenue• Launched the Secured Card product that increased acquisition by >4x and generated >$100MM in revenue • Reduced customer attrition by 70% by developing offers to reduce finance charges• Generated first-ever product level strategic plan to align key business goals and strategies to customer needs• Removed several operational and risk issues from Secured Card application and management process

Charlotte, Nc, Us

Senior Vice President of Core Retail StrategiesAccountable for retaining and servicing core customers that generated >$1B in PBT annually across all consumer products • Reduced customer closures by providing a clear view of attrition rate, and drivers informed by market place opportunity, competitive landscape, risk appetite, and financial returns• Retained highly engaged relationship customers from credit card portfolio divestitures• Guided strategy to reduce unused contingent liability that reduced capital on long-term inactive customers• Implemented a cross product rewards construct that generated increased engagement Senior Vice President of Emerging Credit Products AnalyticsImproved performance of secured and student credit card portfolios by leading the analytical team responsible for end-to-end customer analytics• Improved segment profitability by >$70MM through lifecycle focused strategy• Increased acquisition of new accounts by 71% • Reduced attrition rate by >50% through targeted graduation strategies for the lowest risk customersSenior Vice President of New Account PricingOptimized credit card acquisition investment by delivering customized pricing and promotional strategies• Produced $445M incremental 5-yr income with the implementation of multiple pricing strategies• Implemented pricing strategy based on regression modeling with the objective of long-term profitability• Implemented the division’s largest technology project to implement risk-based pricing

Bs, Neurobiology And Physiology

Education record