Brenda S. Email & Phone Number

# Collaborated with marketing and product teams to focus on increasing user retention and LTV# Conducted market research to offer new products aligned with the persona’s needs# Launched the company’s first info-product: a speed reading course# Managed Instagram content strategy, turning it into the company’s business card and primary brand showcase# Managed partnerships with creators and influencers# Collaborated with the UI/UX team to develop communication for pre-sales flows# Responsible for developing and launching new product offerings within the company’s product suite, designed to increase lifetime value (LTV) and maximize revenue from existing customers# Developed the creative strategy to sell the app through segmented targeting for business, emotional intelligence, and productivity audiences, working closely with the performance team on copy and concepts# 12min was featured on Forbes, Entrepreneur, and CNN as an exceptional book reading app

Belo Horizonte

# Under my direction at Editorial, the app started providing summaries in audiobook formats, not just text# Responsible for leading the expansion of the app's Editorial area to the US and LatAm markets, working with a multicultural team of +15 people# We began delivering daily content in three languages: English, Spanish, and Portuguese# Implemented quizzes after content consumption to enhance engagement and retention# Reached the milestone of 2,000 pieces of content in the library# Created the feature responsible for the app's highest conversion rate: challenges# 12min began producing original content with prominent Brazilian authors and entrepreneurs like Thiago Nigro, Duda Nagle, and Geraldo Rufino# 12min was voted the #1 app in Mexico by Google Play

Responsible for managing over 50 accounts across various niches, such as fashion, restaurants, stores, schools, companies and gyms. My central responsibility was content creation and conception, community management, and enhancing brand visibility through organic content production. This work involved directly connecting with the audience, understanding their preferences and needs, and translating this into content strategies that reinforced the positioning and identity of each brand.

Master Of Business Administration - Mba, Business & Management

Bachelor'S Degree, Marketing