Bruno Lima Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

New York, Us

Gardena, California, Us

New markets: Responsible for the expansion strategy into new countries and P&L ownership post launch, overseeing Marketing, Ops and Customer care. International markets include UK, Germany, Austria and Australia.Data: Responsible for the data team for Marketing, leveraging data insights and data science models that inform and guide company wide strategies and decisions.

Gardena, California, Us

Gardena, California, Us

Santa Monica, Ca, Us

Santa Monica, Ca, Us

Leading the strategy and analytics team working on all aspects of customer growth and engagement:✓ Pricing: Responsible for defining ideal pricing and financial implications for basic subscriptions and upgrades ✓ Acquisition strategy: Defining the growth strategy to aggressively grow the number of subscribers by leveraging pricing and distribution levers✓ User targeting: created user segmentation models, consumer lifetime value and cost to serve models that together with customer surveys helped defined segments to target to achieve growth goals✓ Content strategy: supporting the large content investment plan as well as individual content deals✓ CRM: Restructured the CRM processes and tools to increase user engagement and value through the customer life cycle ✓ Customer retention: Identified triggers to increase user engagement and retention ✓ Business development: Developing strategies to expand our business into new adjacent areas

Us

As Engagement Manager I manage high performing teams of Mckinsey colleagues and clients at designing and implementing strategies for growth and performance improvement. I focus on Tech and Media with an emphasis on Marketing and Sales. Some of the recent impact I delivered include:Growth strategy✓ Defined the growth strategy for a large industrial conglomerate identifying a path to $500M in revenues in 3 years by expanding into digital products in different verticals.✓ Identified actions to boost sales by $100M in 5 years for a tech/hardware company by expanding the presence in 3 routes-to-market in the indirect channel.✓ Defined the D2C digital membership strategy for a sports company leading to 30% revenue increase within 5 years. ✓ Orchestrated the efforts of 19 teams in a marketing & sales transformation for a large softwarecompany, affecting over 50 thousand employees

Us

Focused on High tech and Media industries and Marketing & Sales and Transactions/M&A.

Us

São Paulo, São Paulo, Br

Master’S Degree

Mechanic Engineering