I started in the world of technology very early and acquired a solid foundation in information systems and technology. After my education, I worked as an implementation analyst for Oracle Netsuite systems (CRM, ERP, and E-Commerce) in the cloud, where I had the opportunity to travel across Brazil, training large groups of users. This experience broadened my vision and skills in integrated technological solutions and communication.In 2018, I transitioned to Marketing, where I have been continuously specializing. My first challenge was launching a new Recruitment and Selection platform and its services - it was a success, giving me the chance to present the company at a fair in Texas (USA) and starting the internationalization of the product, eventually leading to successful investor acquisition and subsequent M&A.I began working on product and service launches in the Education sector, where I had the opportunity to collaborate with different sectors (Agriculture, Energy, Entrepreneurship, System S, Retail, among others), focusing on both B2B and B2C, from large companies to small entrepreneurs. My main skills include Marketing Automation, Marketing Planning, Data-driven Analytics, advanced SEO, and Artificial Intelligence.Currently, I am responsible for the strategic and tactical planning of large Educommunication projects across various sectors, always leveraging technology to optimize campaigns and increase efficiency. I am passionate about creating innovative strategies that deliver measurable results and positively impact businesses.