Bruce Sherman Email & Phone Number

Scottsdale, Az, Us

It's your dream, we can make it happen. We consult, strategize, create, manage and get sh*t done. With a team of tenured IT channel professionals, we can help with strategic projects that will propel your business forward.• Strategic Go-To-Market Planning• Market & Competitive Analysis• Market Requirements Analysis• Business Optimization & Planning• Route to Market Planning• Brand Analysis & Development• Messaging Strategy & Creation• Marketing Communications & PR• Account-Based Marketing Strategy• Mar-tech Design & ImplementationPROJECTSFortune 100 technology company. Project lasted 12 months.• Performed internal and external communications assessment of services organization• Implemented proposed internal and external communications strategy• Project managed multiple consultants to meet stakeholders’ deadlines and expectations

Palo Alto, Ca, Us

Clearwater, Florida, Us

Responsible for customer segment strategy including researching and identifying target segments, defining the customer profiles within those segments, and constructing the content messaging guidelines that would impact our key buyer personas. Collaborated with sales, marketing, and solution delivery teams on the segment requirements and delivered on-going guidance on all market inflection points and how they influenced our sales and marketing approach. Executed on full competitive landscape review, providing detailed differentiation gap analysis, and provided roadmap planning strategy and competitive differentiation messaging guidance for marketing execution. Key ground-up development activities include:• Persona definition development and messaging guidance• Segment expansion research and analysis• Market evaluation reporting and opportunity identification• Customer needs assessments• Extensive competitive review and differentiation gap analysis• Market driver impact reporting and response action execution plan

Chandler, Arizona, Us

Insight Enterprises, Inc (NASDAQ:NSIT) a leading global provider of computer hardware, software, cloud solutions and IT services to business, government, education and healthcare clients. Senior Manager, Channel AlliancesI am the lead champion, strategist and architect of Insight’s growing channel of service providers, integrators, value-added resellers and independent software vendors. In this role, I partner with the managed services and cloud solutions teams at technology’s leading OEM’s to guide the creation of multi-tiered marketing and sell-through enablement strategies. I lead a team of vendor-dedicated channel account managers (CAM’s) who focus on guiding MSP’s on how to monetize their offerings and expand their consumption-based business. I have an active role in the oversight and success of a number of service provider and consumption-based programs such as: Microsoft CSP, Red Hat CCSP, VMWare VSPP, Citrix CSP, IBM ESA\ASL, Veeam VCSP, McAfee MSP and Trend Micro CSP program.Senior Manager, Product Management - SoftwareAs the senior manager of Product Management, I am responsible for the management and oversight of 30 strategic software partners for Insight. As manager of a team of product managers and various technical sales support staff it is my role to ensure that the partners in my portfolio are enabled for market growth through Insight’s US market. We build go-to-market plans that align with the partners’ sales initiatives and roadmap activities and drive towards Insight’s sales and profit objectives.

Phoenix, Az, Us

Enghouse Interactive delivers technology and expertise to maximize the value of every customer interaction. The company develops the world's most comprehensive portfolio of interaction management solutions, spanning structured, unstructured and self-service interactions. Core technologies include contact center, attendant console, IVR and call recording solutions that support any telephony environment, on premise or in the cloud. As a senior member of the Product Management Team I was responsible to oversee various brands for Enghouse where I guided go-to-market strategies, market requirements and roadmaps for existing product offerings as well as given ownership of breaking new technologies into competitive markets while maximizing brand value. Additionally the aggressive acquisition environment brought me the task of adopting and absorbing acquired brands and solutions into existing portfolios and the transitioning of brand equity, customers and partners.

Gilbert, Arizona, Us

Unicon is a IT consulting services firm that provides educational institutions with ‘best-fit’ open source solutions to meet business challenges. The company’s focus is enterprise deployments of open source software for campus portals, collaboration, learning, calendaring, authentication, video, email and integration technology for higher education.As a member of the Product Management Team I acted as a consultative lead, implementing Pragmatic Marketing methodologies to improve market requirements documents, feature gathering and tracking process, and product roadmap prioritizing. Interacting directly with Agile sprint teams to provide guidance for product direction to ensure alignment with market needs. Responsible for market analysis and evaluation of new line of business considerations and business case authoring, providing specific recommendations for business objective additions, improvements, and terminations. Worked directly with Marketing to evaluate market messaging and mar-com activities.

Empresa Solutions is the leading developer of enterprise software solutions that improve efficiency and workflow processes worldwide. Empresa's suite of products provides advanced enterprise document and data management, process management (workflow), and product lifecycle management solutions.Promoted from a services and support management role to oversee the development for a new product, Process Management (workflow), designed for the manufacturing market; acting as the sole champion of the product and spokesperson to and on behalf of customers. Provided direct leadership of product development lifecycles to guide product direction towards capturing market share. Acted as Subject Matter Expert (SME) to customers providing guidance in process management challenges and software solution implementations.Additional roles at Empresa\Entrada included sales engineer, services and support manager, and support engineer.

Us

Promoted to oversee strategy, direction, and execution of all day-to-day activities for multimillion-dollar IT/IS educational facility, supervising network management and support initiatives, as well as large-scale projects and programs. Played a key role in developing new training programs and curriculum review. Assisted students with resolving service issues. Provided resource and asset management, vendor selection and relationship development, corporate partnership identification/management, and customer service.

Worked in specialty retail service industry with multi-million dollar P&L responsibility. Managed regional teams and location managers with as many as 25 locations and 85 staff members. Grew assigned Northeast region from 4 locations to 22 in two year time span, most all ground-up new locations.