• Drive Strategic Vision: Lead the agency's strategic direction, ensuring that innovation is deeply embedded in our ROI centric campaigns.•Oversee Media Strategy: Manage the Media Strategy and Buying departments, fostering a collaborative environment aimed at creating campaigns tailored to our clients' unique needs.• Client Engagement: Engage directly with clients to solve problems, address challenges, and deliver precise results aligned with promises.• Analyze Performance Metrics: Rigorously analyze performance metrics and KPIs, using insights to refine strategies and optimize client ROI.•Stay Ahead of Trends: Keep abreast of the latest in digital advertising to ensure our offerings are cutting-edge and best-in-class.• Champion Technology: Promote the integration of pioneering technologies and platforms to enhance our bespoke solutions.•Collaborate with Leadership: Work closely with senior leaders to align agency goals with emerging market opportunities.• Foster Learning Culture: Create an environment of continuous learning and innovation, ensuring our team remains equipped with the latest industry skills.• Mentor Future Leaders: Nurture direct reports, paving the way for the next wave of innovative leaders within the agency.

- Drive the agency's strategic vision, ensuring that innovation and creativity remain at the heart of our white-glove approach.- Consult with Creative and Media Buying departments, fostering a collaborative environment to design and execute customized campaigns that resonate with our client's unique needs.- Regularly engage in client-facing meetings, working closely with clients to understand their challenges, problem-solve, and ensure results are delivered as promised.- Remain abreast of the latest trends and shifts in digital advertising, ensuring that the agency's offerings are consistently best-in-class and ahead of the curve.- Champion the integration of pioneering technologies, platforms, and methodologies to further enhance our bespoke advertising solutions.- Collaborate closely with senior leadership to align the agency's goals with emerging market opportunities and client needs.- Cultivate a culture of continuous learning and ingenuity, ensuring our team remains equipped with the latest industry knowledge and skills.- Nurture and mentor direct reports, paving the way for the next wave of innovative leaders within the agency.- Analyze performance metrics and KPIs rigorously, leveraging insights to refine strategies, optimize campaigns, and bolster client ROI.

• Manage 20+ automotive dealership accounts with marketing campaigns directed at increasing sales and service revenue by optimizing segmented and targeted marketing via email, direct mail, and voice • Primary contact for each account with daily consultation on marketing strategy, presentation of monthly results to the dealership principals, and relationship development with dealership contacts • Analyze and evaluate account statistics and campaign results with dealership management• Serves as a lead analyst and trainer for newly hired employees within the department• Marketing results have lead to a higher return on investment for the client compared to competing dealerships in their respective tier, up-sell on communication method of marketing program, contract expansion into additional marketing programs and expanding the base contract into additional affiliated dealerships