Bobby Caddell Email & Phone Number

West Jefferson, NC

Raleigh-Durham, North Carolina Area

As an Independent Consultant, I provided business and sales solutions for small businesses. My consulting client list included former employers and several local businesses ranging from Financial planning to custom printing, where I assisted with analysis and development of business solutions to improve efficiency and profitability. Project work included.

Durham, NC

• Key AccomplishmentsAnalysis, Strategic Planning, Implementation, and Results
• Analyzed the competitive landscape, identified the organization's competitive advantage and market opportunities.
• Developed and implemented a strategic marketing plan
• Used market analysis to develop three new “GSA Schedule development programs” designed to take advantage of market opportunities, previously not explored. Branded Programs - Ace Online, eRemote, and GSA Full Service.
• Established a new training program, Federal contracting Intelligence Gathering. This program assisted contractors in the collection of Federal market intelligence, which enabled participants to assess opportunities.
• Recommend changes in company staffing. The “right-sizing” recommendations were implemented and resulted in a 30% reduction of company overhead.

Hillsborough, NC

• Key Accomplishments
• Quickly acquired an understanding of the market, competition and company challenges
• Created a new Sales Team compensation plan to meet company objectives and reward high performers.
• Participated in product development, product innovation and strategic sourcing meetings with the executive team.
• Managed contracts with retail customers Amazon, Target, Total Wine, and Bed Bath & Beyond.
• Recommended a strategic reduction in sales to Amazon. Ask me why!

Management Responsibilities - Company profitability, Accounting, Purchasing, Operations, HR, and Production. Key Accomplishments Increased revenue 6% in the first year (2008), recording the highest total revenue in company history. Set a new revenue benchmark in 2010, exceeding the 2008 mark by 7.8%, while simultaneously reducing payroll expense by 36.8%..

• Key Accomplishments
• As the newest and least senior Account Manager, I was honored and selected as the company’s corporate representative for Stock Building Supply, the largest account for the organization.
• Developed a Branding campaign for an existing generic product line that included product naming, logo development, and packaging design.
• Developed selling and purchasing strategies for winning new business, increasing customer profit margin, and increasing total sales.
• Customized inventory control programs for customers (adding value).
• Conducted product and equipment strategy training seminars for customer sales teams.

• Key Accomplishments
• Promoted from Leasing Associate to Community Director in six months
• Reached an occupancy rate of 93%, maintained it for four quarters and received the first incentive bonus paid, at this property.
• Employed leadership and customer service skills to direct day-to-day operations.
• Recruited, hired, trained, and managed a staff of five associates.

• Key Accomplishments
• Given two weeks to observe manufacturing processes of a newly acquired medical test product line purchased by the company.
• Developed and implemented procedures that met FDA requirements for production, Quality Assurance, and shipping departments.
• Oversaw the installation and setup of production equipment and trained all production staff members.