When Nicole speaks, you sense a passion born of a long legacy of activism — from her great, great, great paternal grandmother who became a documented freed slave in 1865 to the legal work of her father, a renowned academic and life long social activist for anti-Black racism in the US and Canada. Her maternal grandmother was the sole survivor of 13 children who were all killed in the Holocaust. This unique and powerful legacy has fueled Nicole to use her own incredible narrative to weave threads of context within our collective history, creating manageable concepts around societies systems. She is gifted with a compassion and understanding of the responsibilities we all need to process to be able to reach "transformational activism" a state where one can leverage their privilege to close inequity gaps.As a zealous entrepreneur and the founder and owner of multiple businesses, Nicole has enjoyed 25+ years of experience collaborating with clients across North America. Amongst her business portfolio is her award-winning digital communications firm run and led by a diverse intersectionality of savvy women with a focus on intentionally ignored groups. And with so few women of colour in business leadership roles, Nicole has used her unique perspective and lived experience to create content for products and services aimed at the largest purchasing power in the world — women.In 2018, Nicole founded and launched the not-for-profit (WtC) WAKING THE unCONSCIOUS focused on Equity and Empowerment. WtC's core premise is to focus a lens on both the systemic and relational dynamics of issues such as Anti-Black, People of Colour Racism and their intersecitionalities, which include 2SLGBTQIA+ and Disabilities racism. Unconscious Bias— specifically the Unpacking of Privilege and Those Excluded from Dominant Culture, which allows for the critical examination and understanding of intersectionality. Founded in 2022, is WtC's sister company WAKING THE unCONSCIOUS TECHNOLOGY Corp. which encapsulates the "WtC Brands" commitment to focusing on perspectives as it relates to three pillars, behaviours, actions and language. WtC Technology Corp. is an XR/AI SaaS platform with transformational learning systems and evidenced based measurement tools to create sustained perspectives and cultural change for people and corporations. Nicole's continued work is driven by a profane commitment to her ancestors whose shoulders she stands upon, as she continues to be the change she wants to see in this world. Be sure to to checkout our websites www.wakingtheunconscious.com and www.wtctech.ca