Brent Cappello Email & Phone Number

Phoenix, Arizona, United States

Cappello Consulting designed, architected, and deployed sophisticated applications across high-demand industries. Specializing in disruptive solutions for online applications, automation, data analysis, AI, and robust eCommerce, mobile, and SaaS systems, Cappello Consulting empowered organizations to lead their fields with scalable, future-ready solutions.- Full-Stack Application Development: Architected and deployed applications using Vue.js, React, Next.js, Python, Ruby, RoR, Django, and Swift, reducing development cycles by 30% through Agile methodologies.- Backend & Cloud Infrastructure: Led backend development on AWS Cloud, Serverless, and Firebase, cutting infrastructure costs by 20% while scaling to support up to 1M+ monthly active users.- Product Lifecycle Management: Managed Agile product lifecycles with Jira and GitHub, increasing release frequency by 40% and accelerating time-to-market by 25%.- CRM Integrations: Integrated Salesforce, Hubspot, and Keap APIs for custom CRM solutions, improving workflow efficiency by 50% and boosting client satisfaction by 30%.- End-to-End Product Strategy: Directed strategies including MVPs, customer journeys, and feature prioritization, achieving a 35% increase in conversions and 20% higher user retention.- Stakeholder Collaboration: Regularly led stakeholder reviews and feedback sessions, enhancing alignment with client expectations and raising user engagement by 30%.- Data-Driven Innovation: Designed data analysis and automation features in SaaS products, reducing manual processes by 40% and boosting retention by up to 30% through KPI tracking.

Chandler, Arizona, United States

Software Development Consultancy and Venture Incubator.Architected and managed scalable software solutions, enabling customers to achieve product-market fit through SaaS Ecommerce. - AWS Architecture: Led development of serverless solutions using DynamoDB, Lambda, Node.js, Cognito, CDK, Amplify, GraphQL, Next.js, and CRA React, achieving 99.9% uptime and improving scalability by 40% over the first two quarters.- Cross-Functional Team Leadership: Managed cross-functional teams across Romania, Brazil, India, and Ukraine, coordinating project lifecycles and workflows, resulting in a 30% increase in productivity within six months.- IP Security with “Atomic Teams”: Established secure “atomic teams” for high-sensitivity projects, reducing IP risks by 25% and enhancing client trust in handling proprietary data.- Innovative SaaS & Mobile Solutions: Directed development of Machine Learning and NLP-powered applications, boosting user engagement metrics by 35% within one quarter of launch.- High-Impact SaaS Launch: Developed and launched a “Zoom-like” SaaS for the dental market, achieving acquisition within six months post-release by strategically managing the product roadmap, MVP definition, and go-to-market positioning.- Market Research & Competitive Analysis: Conducted competitive analysis and market research to guide feature prioritization, contributing to a 20% increase in client satisfaction scores based on alignment with user needs.- Product Backlog & Feature Prioritization: Oversaw product backlogs and prioritized features based on user feedback, accelerating feature delivery by 30% in two quarters and ensuring a consistent focus on value-driven improvements.- Venture Incubation: Incubated three technology ventures in Phoenix, guiding them from ideation to MVP to product-market fit and facilitating early validation.

Phoenix, Arizona Area

Developed and scaled a multi-tenant SaaS and e-commerce platform for influencers, enabling over 3,000 brands to create and sell custom apparel. Led product lifecycle management, growth strategy, and operational optimization, establishing Threads.ly as a leader in influencer-driven fashion.- Platform Growth: Bootstrapped SaaS to 3,000+ influencer storefronts, achieving six-figure profitability within six months and driving a 45% month-over-month increase in acquisition and engagement through 2023.- Manufacturing & Fulfillment: Built an in-house facility in Phoenix, AZ, reducing lead times by 30% in Q1 and boosting delivery reliability by 25% over two quarters. Improved KPIs for fulfillment rates and reduced churn through timely deliveries.- Agile Product Lifecycle: Architected and managed full-stack development using Vue.js, Ruby on Rails, and Postgres, cutting development cycles by 25% in two quarters. Utilized Scrum with Jira and GitHub CICD for sprint tracking and workflow optimization, increasing release frequency.- Affiliate System for Retention: Launched an affiliate network feature for small apparel shops, increasing retention by 20% and repeat purchases by 15% within six months, enhancing customer lifetime value (LTV).- Team Leadership: Directed a team of 20+ across development, marketing, and operations, implementing Agile workflows with Jira and Trello to boost productivity by 35% in three months and feature velocity by 40% within the first year.- Lead Generation & Conversion: Developed a custom AWS-based tool generating 150 new leads daily, increasing acquisition by 30% in one quarter. Focused on conversion rate optimization and customer acquisition cost (CAC) to support scalable growth.

Chandler, Arizona, United States

Founder and Product Manager of a multi-tenant SaaS platform for athletic race management.Developed and operated a large-scale SaaS network supporting over 10,000 athletic races, delivering a comprehensive solution for race organizers and participants.- Scaled the platform to serve a 10,000+ race network, overseeing the product roadmap from initial concept to full-scale deployment and adapting features to meet the needs of a diverse athletic community.- Project-managed a team of 15+ contract employees across roles in content sourcing, sales, and customer support, ensuring alignment with product goals and efficient delivery across all operational stages.- Led development on both front-end and back-end, optimizing the platform for usability, reliability, and scalability to handle high traffic and diverse user needs.- Conducted market research and competitive analysis to prioritize feature development and ensure Racekeep’s positioning as a leading race management solution.- Established and maintained client relationships, driving engagement and retention by implementing valuable features and maintaining a user-focused approach to product iterations from content sourcing to sales.

Phoenix Metropolitan Area, Arizona, United States

Architect and Co-Founder of a high-growth Social Media Management SaaS.Developed and scaled a profitable social media management platform, reaching six-figure profitability in under six months, and successfully grew a customer base of 200+ businesses before selling equity to pursue new opportunities.- Achieved rapid growth to 200+ social media management clients by driving a customer-centric product strategy and maintaining a focus on value delivery.- Architected and built a Django/Python application to streamline customer management, fully integrated with Infusionsoft CRM and SendGrid for seamless client communication and marketing automation.- Led product development and prioritized feature updates based on user feedback and market demand, ensuring the platform remained competitive and continuously aligned with customer needs.- Implemented data-driven growth strategies and optimized the platform for scalability, allowing for efficient handling of a growing user base without compromising performance or user experience.- Cultivated key client relationships and managed onboarding and support, enhancing customer satisfaction and retention through a dedicated and responsive product management approach.

Las Vegas, Nevada, United States

Senior Product Manager and SaaS Architect for Internet Business Integration Solutions.Led the integration and development of proprietary SaaS solutions to streamline business processes and enhance client marketing capabilities through seamless application connections and DevOps optimization.- Managed end-to-end product delivery, working closely with decision-makers to prioritize features, set development timelines, and ensure timely delivery of applications that met strategic business goals.- Integrated major marketing automation platforms, including Infusionsoft, HubSpot, and Zoho, with popular CMS systems like WordPress, Drupal, and Joomla, enhancing client marketing reach and operational efficiency.- Designed and oversaw the development of customized SaaS solutions that addressed specific client needs, ensuring alignment between business requirements and technical implementation.- Led DevOps initiatives to optimize deployment workflows and maintain high-performance standards, reducing application downtime and improving the overall user experience.- Conducted regular stakeholder reviews and user feedback sessions to gather insights, refine product features, and drive continuous improvement based on market demands and user needs..

Santa Monica, California, United States

Principle Product Lead for Ecommerce and Gaming Services in the Interactive Entertainment Industry.Developed and launched consumer and business service technology platforms tailored to the gaming industry, spearheading product development and partnership strategy to establish Progamer.com as a leading player in social shopping and esports.- Led the development and successful launch of ProGamer.net, a social shopping network for gamers, overseeing information architecture, design, and structural programming with a focus on stability, scalability, and user engagement.- Managed cross-functional development teams to deliver a seamless user experience, coordinating closely to ensure timely releases and alignment with user needs and industry trends.- Developed an FPS game utilizing the Unreal/Reality game engine in C++ and C#, demonstrating technical innovation and hands-on involvement in product creation.- Negotiated and managed multiple high-profile merchandising and sponsorship contracts with top brands, including Sharp Electronics, Sony Entertainment, MTV Studios, SpikeTV, Fnatic, and IDG World Expo, positioning ProGamer as a premium brand in gaming and esports.- Established an esports agency in collaboration with FNATIC, EvilGenius, and PMS Clan, developing business strategies to drive brand visibility and engagement in competitive gaming.- Delivered the Progamer.net Gaming Social Network with integrated streaming video, creating a dynamic platform for gamers and influencers to connect, shop, and share content in a social media environment.- Conducted market analysis and competitive research to inform product development and prioritize features, ensuring product-market fit and maximizing impact in the highly competitive gaming industry.

Westwood, California, United States

Co-Founder and Product Lead for Online Marketing and Reward Platform.Pioneered one of the first online platforms to offer both tangible and digital rewards for user engagement in partner marketing campaigns, shaping a unique value proposition in the gaming and entertainment industry. Led brand development, client acquisition, and campaign management to drive user growth and deliver valuable customer insights to major clients.- Designed and programmed both the front-end and back-end of the platform using PHP and MySQL, ensuring a seamless user experience and reliable performance for large-scale marketing initiatives.- Developed an innovative "RPG-like" economy and reward system, incentivizing user participation and enhancing engagement with partner campaigns.- Managed offshore development teams for client-specific projects, coordinating efforts to deliver on time and maintain high standards of quality and functionality.- Secured high-profile clients, including MTV, SpikeTV, Activision, EA, Blizzard, and Neversoft, by providing targeted marketing insights and creating unique engagement opportunities for their audiences.- Negotiated and sold the company's digital assets in 2005, leveraging market interest to secure a profitable exit.- Provided clients with actionable insights and user data, helping them refine marketing strategies based on real user behavior and engagement metrics.

Westwood, California, United States

Co-Founder and Product Strategist for B2B Nanotechnology Marketplace.Led the development and funding of a B2B marketplace for nanomaterials, raising multiple rounds of financing to create a "spoke and hub" exchange that connected over 3,000 nano-suppliers with manufacturing businesses. Designed the "Request for Nanotechnology" system, enabling companies of all sizes to explore nanotechnology applications for innovative product development.- Secured Fortune 500 clients, including JPL, Lockheed Martin, Raytheon, Motorola, Boeing, GE, GM, and Honeywell, by demonstrating the transformative potential of nanotechnology for a variety of industries.- Developed and managed impactful marketing campaigns showcased at industry conferences and expos, boosting visibility and engagement for the platform among Fortune 500 companies.- Delivered the presentation "How Nanotech Will Improve Your Business" at the Nano-Materials seminar in Beverly Hills, educating industry leaders on the strategic applications of nanotechnology.- Served as a Platinum member of the NanoBusiness Alliance, actively contributing to industry advocacy and participating in policy discussions with influential figures such as Newt Gingrich and Steve Jurveston.- Partnered with the Discovery Channel Global Education Fund, promoting nanotechnology awareness and supporting educational initiatives to advance the field.- Oversaw product roadmap and user feedback loops to enhance the platform’s features and ensure alignment with market needs, establishing Dynano as a premier connector in the nanotechnology supply chain.

Culver City, California, United States

Head of Business Development and Product Strategy.Led business development efforts that drove a 175% increase in revenue within six months by securing custom software development projects across medical, commercial, industrial, and retail sectors. Worked closely with clients to devise innovative, customized solutions that advanced their business objectives.- Pioneered the development of one of the first integrated streaming video and flash overlay systems, creating an interactive web commerce experience that elevated client engagement and conversion.- Secured and managed high-profile accounts, including Purity Systems Inc, MagInnovision, and Brotman Medical, by delivering tailored solutions and establishing long-term partnerships.- Developed and executed sales and marketing campaigns for a White-Label Vascular Database Management Software, creating marketing materials and positioning the product effectively to meet diverse client needs.- Collaborated with cross-functional teams to align product development with client requirements, ensuring each project delivered a high-impact solution tailored to industry-specific challenges.- Oversaw product lifecycle management, gathering user feedback and refining features to continuously improve functionality and customer satisfaction.

Greater Los Angeles, California, United States

Product Manager and E-commerce StrategistIn my first role, I spearheaded the development of an innovative online social shopping platform, transitioning a B2B model into a B2C vertical retail experience. Partnered with SimplyDresses.com to deliver formal wear to the youth market, establishing LAGLO as an early leader in e-commerce for the formal wear industry.- Initiated and implemented affiliate marketing, drop shipping, link sharing, and content creation strategies to drive customer acquisition and retention—pioneering techniques that were new to e-commerce at the time.- Managed the end-to-end development of a customized e-commerce solution, aligning it with business goals to optimize user experience and increase sales.- Established partnerships with thousands of premium brick-and-mortar formal wear retailers, expanding reach and supporting online sales through both direct and affiliate models.- Developed one of the earliest affiliate systems, enabling small formal wear shops to refer customers and earn commissions, building a network of brand advocates and additional revenue channels.- Grew the department from inception to over $500,000 in its first year online by strategically scaling marketing efforts and optimizing operational efficiency. - Formed strategic drop-shipping partnerships with larger online vendors, broadening the distribution network and enhancing product availability.

Technology Entrepreneurship Management, Process Innovation, 4.15 Summa Cum Laude

Business, Marketing And Finance

Activities and Societies: Sigma Alpha Epsilon