Bill Carney Email and Phone Number
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An executive with cross-functional experience building and leading organizations through accelerated growth, expansion, product development, and market differentiation to achieve/surpass aggressive revenue and profit results.PROFESSIONAL SUMMARY• Effective in boosting revenues and impacting marketing unit recognition and productivity through engine creation, best practices, leadership, metric measurement, and sales integrated implementations for lead acquisition & advancement.• Equipped with a strong portfolio of “Test & Learns” contributing to the profitability and overall efficiency of marketing efforts through the winning of deals for each organization.• Expert in the identification, analysis, and resolution of diverse operational issues including pipeline GAP, channel optimization/establishment while continuously maintaining top performance and offering superior programs/services.• Reputable leader and strategic developer with a successful background orchestrating start-ups and established companies as well as elevating organizational performance through skillful restructuring.• Exceptional interpersonal and communications skills, an aggressive and accountable approach to marketing, with a work ethic driven by an applied sense of urgency and ruthless execution.Specialties: Pipeline Management, Marketing Automation, CRM/SFA Integration, Web Integration, Push & Pull Campaigns, Offline/Online Marketing, Campaign Management & Measurement, Budget Planning, Team Building/Management, P&L Management, Financial Reporting, Cost Control/Reductions, Brand Establishment/Growth, Messaging, Strategic/Tactical Planning, Market Requirements, Market Forecasting, Business Modeling, Channel Partner Management, Negotiations, Community Building, Customer Profiling, Customer Loyalty, Process Re-engineering, Enterprise Software, B2B Marketing, Creativity Skills
Procogia
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Senior Vice PresidentProcogia Sep 2024 - PresentVancouver, British Columbia, Ca
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Vice President, GrowthProcogia Jan 2024 - Sep 2024Vancouver, British Columbia, CaAs Vice President, Growth at ProCogia, I drive the delivery of comprehensive data solutions, including BI & Analytics, Data Operations, Data Engineering, and Gen AI (Generative Artificial Intelligence). Passionate about empowering organizations to achieve a sustainable advantage, I focus on crafting tailored data solutions that foster intelligent and agile decision-making. Upholding ProCogia's core values of Trust, Growth, Innovation, and Excellence, I am committed to building trustful relationships, encouraging lifelong learning, and delivering excellence, equipping clients with the tools for unparalleled success in their data journey.
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Advisor, MarketingProcogia Oct 2023 - Dec 2023Vancouver, British Columbia, Ca► This is a three-month contract for strategic guidance & and marketing for ProCogia. ► Create scalable go-to-market plans and strategies for expansion into the US market.► Collaborate with cross-functional teams, including marketing, service delivery, sales, product management, and operations, to align GTM strategies with overall business objectives.► Monitor and analyze market, metrics, and customer feedback to uncover areas for opportunities and facilitate continuous improvement efforts.
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Advisor, Go To MarketWelo May 2023 - Aug 2023Boston, Ma, Us► This is a three month contract for strategic guidance & marketing of the Welo Platform. ► Create scalable go-to-market plans for an early-stage startup after conducting extensive market research to gather insights regarding consumer preferences, competitive services, and popular trends.► Accelerate the success of paid subscriber programs by highlighting value propositions and unique benefits in alignment with audience requirements.► Collaborate with cross-functional teams, including marketing, sales, product management, and operations, to align GTM strategies with overall business objectives.► Monitor and analyze market performance, sales metrics, and customer feedback to uncover areas for opportunities and facilitate continuous improvement efforts. -
Chief Marketing OfficerOtelier Jul 2022 - May 2023Atlanta, Georgia, Us► Enabled a seamless digital transition and integrating go-to-market plans for acquired companies by leveraging an in-depth knowledge of market trends and consumer behavior► Capitalized on opportunities for business growth and expansion by identifying new market segments, developing effective strategies, and utilizing SEO/SEM techniques to achieve a strong brand authority and presence.► Grew revenue from $12M to $19M in the first year and acquired 3 companies to expand analytics capabilities and TAM/SAM by implementing a content and account-based marketing strategy► Achieved 41% target account penetration and 63% marketing sourced 3.5x pipeline coverage by automating routine processes and driving data-driven marketing efforts► Our SaaS solutions help hotel owners, operators, franchisees, and hospitality REITs automate the hotel back office and manage property portfolio performance. -
Vice President, Growth MarketingSoftware Ag May 2020 - Jul 2022Darmstadt, Hessen, De► Improved performance of global growth programs while spearheading company-wide marketing efforts, including digital ‘Helix’ transformation alongside global ‘Digital Shift’ initiative for online marketing amidst the pandemic.► Attained a 3.5x increase in coverage as a result of digital/online marketing efforts while providing strategic direction and ongoing guidance to a 30-member team.► Revamped lead scoring for higher conversion rates and ROI as well as addressed areas of improvement by realigning KPIs from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).► Enhanced internal communication and knowledge sharing by introducing an agile campaign reporting process for evidence-based decision-making.► Surpassed 50% of the target by driving 42% of the R4Q pipeline and securing 31% of closed bookings as a result of targeted marketing and refined lead generation strategies.► Leveraged extensive understanding of target audience preferences to align brand messaging accordingly, resulting in 98% higher user traffic and 400K+ double opt-ins. -
Vice President, MarketingDefinitive Healthcare Sep 2019 - May 2020Framingham, Massachusetts, Us► Augmented lead generation, improved conversion rates, and expanded customer base by executing an effective inbound marketing process and creating a standardized playbook► Directed marketing activities, including website redesigns, blog strategies, product overviews, video content, email marketing campaigns, social media programs, and sales enablement programs to raise awareness and engagement► Built a top-performing and highly skilled 5-member customer acquisition team in accordance with staffing standards and business requirements, resulting in the successful onboarding of 300+ new customer accounts -
Director, MarketingRstudio, Inc. Feb 2014 - Sep 2019Boston, Massachusetts, Us► Played an integral role in transforming the company into a technology and data-driven marketing organization with an emphasis on leveraging open-source products while growing revenue to $50M in 5 years.► Oversaw strategic website redesigns and performed A/B testing to determine the most effective design or content variations, escalating web traffic from 2.45M to 6.18M.► Amplified brand exposure, nurtured customer relationships, and facilitated knowledge-sharing by managing 20 webinars yearly with 76K registrations and 24K attendees while growing users conference from 100 to 2K+ attendees. -
Director, MarketingTibco Spotfire Feb 2012 - Dec 2013Santa Clara, California, Us► Established demand-generation programs for the Spotfire business unit while revitalizing the underperforming marketing department to create brand awareness, generate interest, and enable the achievement of department goals.► Recognized for consistency in top performance and the ability to deliver substantial company-wide results during initial tenure, resulting in receiving a consultancy offer.► Managed a team of 30 personnel toward generating $80M within the pipeline and achieving 3x quota coverage on a global scale by staying abreast of consumer preferences and market trends► Doubled web-to-lead conversions and set a record-breaking count of 165 new customers, while raising web traffic by 30%, securing $8M in new pipeline opportunities, attaining a quarterly run rate of $37M, and driving $4M in revenue. -
Vice President, MarketingVisiblegains Jul 2011 - Feb 2012Waltham, Massachusetts, Us► Successfully drove user signups from 0 to over 700 in 3 months, showcasing the effectiveness of our strategies. ► Led website redesigns, online advertising, executed email, and social media campaigns, created video content, and implemented sales enablement programs for maximum engagement and conversions. ► Conducted A/B tests to refine our messaging and branding, delivering a compelling brand experience. ► Provided valuable insights during the company pivot, ensuring our offerings aligned with market demands. -
Vice President, MarketingVeracode Nov 2009 - Jun 2011Burlington, Massachusetts, Us► Successfully launched State of Software Security Reports, contributing to a $900K pipeline and $93K closed deals. ► Established the "Verified" security mark, enhancing brand credibility and differentiation. ► Consistently delivered 3,000+ unique leads per quarter, generating $6 million in qualified opportunities. ► Created a $35M pipeline within nine months, establishing the company as a key industry player. ► Leveraged data and analytics for informed marketing decisions, resulting in increased brand visibility, lead generation, and revenue growth.
Bill Carney Skills
Bill Carney Education Details
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Northeastern UniversityBachelor'S Degree
Frequently Asked Questions about Bill Carney
What company does Bill Carney work for?
Bill Carney works for Procogia
What is Bill Carney's role at the current company?
Bill Carney's current role is Growth, Sales, Marketing, and Operations Executive. Go to Market Advisor, A data-driven marketing leader with a passion for demand generation and a love for crafting unforgettable brand stories..
What is Bill Carney's email address?
Bill Carney's email address is ch****@****ail.com
What is Bill Carney's direct phone number?
Bill Carney's direct phone number is +150868*****
What schools did Bill Carney attend?
Bill Carney attended Northeastern University.
What are some of Bill Carney's interests?
Bill Carney has interest in Politics, Science And Technology, Education, Environment.
What skills is Bill Carney known for?
Bill Carney has skills like Analytics, Competitive Analysis, Business Intelligence, Business Development, Saas, Marketing Automation, Salesforce.com, Lead Generation, Product Marketing, Strategic Partnerships, New Business Development, Integrated Marketing.
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