Beverly R. Carter, Iv Email & Phone Number

Greater New York City Area

Media Predict is a media and marketing research company that utilizes prediction markets - in tandem with complimentary research methods such as custom surveys and online dial testing - to generate highly accurate and responsive market research (both quantitative and qualitative) for consumer-facing industries, such as television, consumer packaged goods, technology, financial services, and automotive.

San Francisco Bay Area

Led Ampex's global marketing activities. Responsibilities included crafting and implementing the company's overall strategic marketing plan, creating and executing product-specific marketing plans for the company's line of ruggedized airborne flight test and mission recorders, and driving the product life-cycle process throughout the company. Ampex Data Systems was successfully acquired by Delta Information Systems in 2014.Ampex Data Systems is a legendary supplier of airborne recording and network data acquisition systems used in flight test, instrumentation, and ISR applications. Ampex equipment first flew on military intelligence aircraft in the 1960's and continues to enable global ISR missions - both manned and unmanned - around the world. Ampex designs, develops, and manufactures their line of recorder systems, network file servers, and mission recorders at their Silicon Valley facilities and is now a wholly owned division of Delta Information Systems.

Greater New York City Area

Led 190-person Production & Operations group responsible for Nielsen IAG's survey creation, data production and quality assurance in the United States and United Kingdom. Clients included major TV advertisers such as Toyota, American Express and Proctor & Gamble - as well as most major television networks, including NBC, CBS, FOX and ESPN. Measured advertiser effectiveness and viewer engagement across 30 networks in two countries (170 hours of TV per day, 365 days per year.)• Built Nielsen IAG's TV measurement service in the United Kingdom in under five months.• Successfully managed 3 major technology migrations (2009 - 2011), yielding lighter footprint, greater scalability, and global reach.• Drove cost leadership initiatives that yielded lower unit costs in 3 successive years, 2009 - 2011.• Co-chaired Nielsen IAG/GBS's overseas expansion team, facilitating expanded business footprint in India, China, Spain, Canada, Turkey and Australia.• Promoted in 2009 to Executive Vice President, 8 months after Nielsen acquired IAG Research.

Greater New York City Area

IAG Research was a venture backed television media research firm focusing on advertising effectiveness and viewer engagement. Key clients included TV's largest advertisers (Toyota, GM, Ford, American Express, Verizon, P&G, Kraft, Unilever, etc.) as well as the largest TV Networks, such as NBC, CBS, FOX and ESPN. IAG Research was sold to the Nielsen Company in 2008 for $225 million.(http://money.cnn.com/2008/04/07/technology/simons_nielsen.fortune/index.htm)Hired as Product Manager in 2004. Twice promoted in three years, rising to Senior Vice President, Production and Operations Director, responsible for IAG Research's survey creation and data production factory. • Doubled number of covered networks between 2004 and 2008• Tripled number of surveys created and served between 2004 and 2008• Lowered operational cost per measured hour three successive years, 2006 - 2008.

Led worldwide team responsible for Virtual Office and Corporate Mobility products, generating $25 million in annual revenue. • Created comprehensive 2004 Virtual Office Marketing and Business plan designed to increase revenue 30% in 2004 and customer base by 25%. • Re-centered demand creation strategy to emphasize web-generated leads and Small Office/ Home Office (SOHO) market. Re-created web pages, instituted global Google AdWords campaign, rolled out to 50 countries, resulting in 25% increase in Web leads in Q4 2003.• Instituted centralization of inbound inquiries and sales management within each country, which immediately resulted in increase conversion rates, decreased cost of sale, and improved sales tracking.• Chosen to head creation of Corporate Mobility product, designed to meet the needs of mobile work forces. Working directly with CEO on ideation and product development.

Managed the full product life cycle of two digital copiers. Responsibilities included ideation, product development, commercialization, marketing strategy (4Ps), and end-of-life strategy.• Developed complex multi-dimensional strategic marketing plan to re-launch Xerox Max 200 Wide Format System, which exceeded re-launch revenue targets by 11% after only 9 months.• Successfully led cross-functional product development team that delivered new copier prototype ahead of schedule and under budget, saving the company approximately $150,000 in development costs.• Created nationwide marketing program that increased consumer awareness and drove store traffic, generating over $1,000,000 of additional revenue in six months.

Breakaway Solutions, an Application Service Provider, offered outsourced technology solutions and complex Web hosting. After going public in 1999, the company achieved a market capitalization of over $4 Billion in early 2000.Manager for Breakaway's B2B, B2C and Complex Web Hosting services. Responsible for all business-related issues including service definition, pricing, marketing (defining value proposition and positioning service), and productization of service offering.• Launched Breakaway Solutions’ Independent Software Vendor (ISV) Program, which generated 29 new ISV hosting clients in six months, accounting for 20 percent of total ASP revenue.• Directed twenty-person cross-functional Customer Service Program that succeeded in decreasing customer service complaints by almost 50 percent in the first six months.• Created Excel-based pricing tool for company's B2B Net Market Place that cut response time in half, allowed for instant profitability analyses, and centralized inventory control.• Created Breakaway’s first Competitive Market Analysis and presented recommendations to senior executives. Data were used to steer 2001 pricing and service level strategy.

Performed business line management, market analyses, strategic planning, product planning, promotional communications, and internal communications for Interpath's web hosting portfolio. Coordinated group of engineers, system administrators, and marketing personnel that supported hosting products. • Spearheaded new Independent Software Vendor (ISV) Program that attracted 9 new ISV hosting customers over a six-month period.• Drove successful implementation of Cold Fusion, MS SQL 7.0 Server, and WebTrends (August-December, '99) that resulted in 154% increase in Shared Hosting revenue growth, August - December 1999.

MBA Summer Marketing InternHeaded redevelopment of WashingtonPost.Com's education web pages. Conducted initial field research, analyzed data, oversaw web page design, created cost/revenue projections, and developed an implementation plan. Also coordinated promotional campaign on the Washingtonpost.com web site.• Web site recommendations resulted in an estimated 10% increase in the number of local high schools that submitted content to the WashingtonPost.Com website.

Provided web-based information and data management systems for lobbyists. Clients included national trade associations, corporations, and government affairs consultants. Top revenue producer, 1993-1997, generating over $4 million in new revenue.• Led team that created premium data service tailored to penetrate the high-end customer segment. Increased company sales revenues by 17% and net profit by 21% in 1996.• Designed standardized training program for new sales staff, resulting in a 30% decrease in training costs and increased continuity among sales team.• Chosen by peers in as Editor of Lobbying Industry newsletter in recognition of outstanding communications skills.

Sold newspaper advertising to local and national firms. Developed new accounts and managed existing client base. Top salesperson, 1992-1993, exceeding goal by 55%. Recipient of Chesapeake Publishing Corporation’s sales award/scholarship for outstanding performance.

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