Brian Beach Email & Phone Number

Beachside helps organizations understand that:• Customer & employee expectations are changing very fast.• Teams are mired in busy work, process over outcomes & what has worked in the past; this muscle memory slows your organization and resists change.• The vision not clear throughout organization – teams lack sense of purpose. Beachside works with leadership teams and boards to:• Create culture of customer empathy & keep the customer in the room at all times.• Develop a clear, concise vision to differentiate: where are we going? Why? How?• Identify and build new capabilities needed to get there.• Lead by inspiring & empowering teams to own solutions and outcomes.• Leverage data and technology to make fact-based decisions.• Transform culture from internal/inside-out to external/outside-in thinking.Ultimately, your organization is simply a platform to connect customer(s) to product(s). How do you differentiate and optimize that platform so your organization can lead change, not chase it?

Houston, Tx, Us

Transformed culture and how work was executed.• Led shift to CX focus, resulting in changes to existing business processes & culture.• Established new working model & faster pace to accelerate CEO’s goal of transforming Sysco’s go-to-market strategy.Led innovation strategy & digital transformation to drive customer behavior & revenue, margin, retention.• Created original vision, strategy for Sysco Labs; led acquisitions of three startups to form Labs. • Scaled global team from 0 to 600+ with multiple locations (Silicon Valley, Austin, Houston, Sri Lanka).• Created $12B ecommerce platform and several other customer-facing applications.• Established new deployment model; launched new customer applications across entire US in ~3 months, with ~6K associates trained across 630+ field sales districts in 70+ US markets.• Implemented new support model, using in-app chat; averaged 6K weekly sessions at peak.• Launched restaurant technology platform & unique brand (“CAKE by Sysco”).Led customer experience, analytics, research, insights, journey mapping; reimagined CX at Sysco.• Created new CX capabilities, leveraging design thinking and live customer participation. Established enterprise analytics capabilities to build descriptive, predictive, prescriptive models.• Developed, launched recommendation model for sales force & ecommerce platform, generating 1.6M recommendations + $59M in revenue four-month test before launch in 2020.• Implemented multiple voice of customer channels and NPS.• Established new primary research capabilities; conducted 3K customer intercepts, multiple surveys, 24 focus groups, 50+ customer diaries to map all purchases; created customer panel with 500 operators.Delivered value by leading a number of strategic functions/initiatives across diverse areas of organization.• Senior vice president for customer segment strategy (2016-2017), senior vice president for business development (2012-2015), president of Sysco Ventures (2011-2020).

Gainesville, Florida, Us

UF is one of the largest, most comprehensive research universities in the US, ranking among the top-10 public universities according to US News & World Report.Led all operations & administrative functions in a large, complex organization ($5+ billion annual budget, 35K employees, 2,000-acre campus with 900+ buildings and extensive medical center).• Led broad number of functions as the senior executive responsible for VP/CFO, VP/Business Affairs, VP/CIO, VP/HR, Chief Audit Officer, Chief Privacy Officer, director of real estate holdings.• Implemented budget reduction plans due to ~25% cut in state appropriations from 2007-2011.• Led or co-led (with provost) negotiations for multiple collective bargaining agreements.Delivered strategic business transformation & innovation in a large, traditional academic environment.• Created strategy for, and established, central IT function; hired first-ever VP-level CIO for UF.• Launched Innovation Square, an urban research park near campus with UF’s incubator, plans for 1.5 million sf of mixed-use space and 3K new jobs.• Led implementation of new campus budget model based on performance metrics of academic units.• Negotiated important transactions, including a marketing alliance worth $14 million to UF.• Advised president and directed strategic projects and initiatives for president and board, including plan to reach top-10 among public universities.Managed relationships across broad range of stakeholders and handled important issues in a public institution that is subject to open records and open meetings.• Worked closely with president’s cabinet and board of trustees.• Interfaced with legislators, community leaders, donors, alumni, faculty, staff, and students.• Managed internal and external communications in connection with significant events, situations or crises that required the involvement of trustees and members of the leadership team.• Negotiated sensitive agreements and legal settlements.

Stamford, Ct, Us

SI Ventures was a venture capital firm affiliated with Gartner, specializing in information technology and communications infrastructure companies.

Master Of Business Administration (Mba), Finance, General

Bachelor Of Science (B.S.) - Highest Honors, Finance, General