Product Marketing at Edge & Node, working on The Graph.

Supporting marketing at Edge & Node, the initial team behind The Graph, the indexing and querying layer of web3. Let's build a vibrant, decentralized future with open web3 infrastructure!

- Led and oversaw company brand strategy; developed audience across social media (including new media), elevated industry brand profile and fostered multi-network community- Grew Twitch audience by 3000%, YouTube audience by 40%, and Facebook audience by 20% in one quarter, bringing in new sponsorship opportunities for sales department- Managed and collaborated with a team of designers, audience development strategists, and a community coordinator- Formed brand partnerships, built business plans, created/executed marketing strategies, and helped sell white-label products- Liaised between commercial and editorial departments to both secure sponsorships and help produce sponsored content- Created content and managed content production across video, editorial, social media, and print teams- Defined and reported on marketing, website engagement, and audience development KPIs- Produced and managed livestreams, recurring events, and sponsored digital conventions- Frequent collaboration with contacts at Google, eBay, Netflix, NVIDIA, Penguin Random House, and more

- Managed and revamped company social media profiles, growing total global social audience size by 700%- Restructured company email marketing strategy, growing newsletter subscriber base by 1,500% - Established new guidelines for affiliate marketing and eCommerce strategy- Executed and reported on advertising campaigns on Den of Geek’s social media, website, print magazine and more- Promoted and managed event marketing efforts and activations at conventions such as New York Comic Con, San Diego Comic Con, SXSW, Star Wars Celebration, E3, and more - Project-managed site and brand relaunch; directed web development team for new UX/UI and company branding

- Managed marketing efforts involving direct mail, email marketing, social media marketing, affiliate marketing and digital advertising in order to acquire and maintain new business- Managed and promoted the magazine's nationwide education program centered around current events- Supervised freelancers during campaign development- Built, maintained, and analyzed P&L reports to develop strategy for future promotions- Designed visual content and edited copy for web, mobile, and print marketing efforts

- Utilized research tools such as Google Analytics, comScore, Flurry, Localytics, and SproutSocial- Collaborated with marketing managers to propose ad campaigns for sponsors- Assisted with RFP tracking and proposal generation

- Managed all graphic design projects for print and web marketing efforts- Oversaw email marketing efforts and built email campaigns that were delivered to over 2,000 students on a regular basis- Assisted in organizing campus events, communicated event details to vendors, and led social media marketing efforts to attract event attendance