Beverley Chen Email & Phone Number

Brisbane City, QLD, AU

• As described in Datarati - Functional Consultant role, and in addition:
• Technical leadership of Salesforce implementation projects, including Marketing Cloud, Core, Personalisation & Commerce
• Managing internal and external stakeholders with varying degrees of technical knowledge to ensure project success
• Managing and mentoring a team of Functional Consultants and Technical Consultants
• Developing and implementing processes and solutions to streamline and standardise team workload
• Tracking account health and assisting other Consultants as required

• Establishing and defining the Functional Consultant role for company rollout
• Running Discovery sessions to capture and detail customer requirements using business analysis strategies
• Creating detailed Jira tickets and user stories to translate customer requirements into briefs for the Technology team
• Creating and maintaining other technical and project artefacts
• Application of Salesforce knowledge to understand customer issues & contribute to strategy and solution development across accounts of varying scale, from ad-hoc sends/issue management to multi-cloud implementations
• Developing and reviewing task estimations to assist Project Managers with project planning

• Management and coordination of migration from one Salesforce Marketing Cloud instance to another
• Planning, development and execution of short-term campaigns and long-term customer programs (e.g. onboarding, dormancy) via Salesforce Marketing Cloud
• Analysing data including conversion rates, client behaviour, business targets to inform future CRM strategy
• Developing processes and implementing solutions to improve team workload and time management
• Utilising best-in-breed Martech and providing feedback to the relevant teams to improve campaigning capabilities
• Managing requests and projects from internal teams and external parties

• Coordination of migration from Marketo to Salesforce Marketing Cloud
• Creating and deploying assets for push, SMS, email and voice broadcast via Salesforce Marketing Cloud and Marketo
• Creating a wide range of audience segments based on personas/goals (e.g. horse racing reactivation audience vs footy retention audience)
• Developing execution plans and campaigns based on event calendars, company priorities and past campaign results
• Reporting on campaign results and efficiency
• Developing and testing new campaign ideas and processes

• Executing marketing strategies for new game launches, updates for established titles and game-related initiatives
• Developing, deploying and analysing inter-channel marketing strategies, focusing on acquisition and re-engagement
• Writing and deploying web, social media, press releases, email and push messaging copy
• App Store Optimisation for the iOS App Store and Google Play Store
• Customer support via Zendesk, Helpshift, iTunes Connect and Google Play Console
• Organising and conducting customer research to inform product strategy via face-to-face interviews and online surveys

• Delivering unbiased, well-written content
• Scheduling and posting articles on a punctual basis
• Communicating and building rapport with representatives of video game companies and studios
• Discussion and brainstorming of article ideas with fellow writers
• Developing and executing on online marketing and social media strategy

• Looked after linkbuilding, content, on-site optimisation, analytics and any other SEO-related tasks for the Wotif.com brand
• Managed a team of content producers for the Wotif Group
• Reached out to potential partners to join the Wotif Group’s affiliate program
• Liaised with members of other departments to discuss, develop and implement ideas and initiatives based on trends, business situations and other factors

Brisbane, Australia

• Electronic and social media marketing
• Correspondance with video game media outlets
• Development of marketing material such as press releases and website

• Selling and communicating with customers (including after-sales service)
• Undertaking of basic office administration duties
• Promptly attending to customer concerns and service issues
• Visual merchandising
• Maintenance of expected sales budget per month

• Delivering unbiased, well-written content
• Scheduling and posting articles on a punctual basis
• Communicating and building rapport with representatives of video game companies and studios
• Discussion and brainstorming of article ideas with fellow writers