Marketing Operations Specialist
Current- Exxact develops and manufactures innovative computing platforms and solutions that include workstation, server, cluster, and storage products for Deep Learning, Life Sciences, HPC, Big Data, Cloud, Visualization, Video.
- Established new KPIs and OKRs for the marketing team and restructured marketing attributed revenue to give clear marketing goals to meet each OKR and KPI
- Redesigned Marketo programs and activities to establish segmentation and increase email click through rate by 30%
- Increased Marketing Qualified Leads for High Performance Systems by 20% YOY
- Developed and Optimized Email marketing campaigns, Social Media marketing campaigns, Website management, and Paid Search Ads