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Brand development and long term planning, including brand logo and collateral production, segmentation strategies and channel management. Management and planning for creative campaigns and creative updates, including TV production, radio commercials, print campaign, billboards (Out Of Home, OOH), display, email templates, landing pages, online videos, websites and social media. Web SEM/SEO, site development, design and contentCollege publications design, printing, direct mail, mailing lists, fulfillmentMedia relations staff and external agencies (crisis management and planning)Advertising planning and media placementMarketing research and consulting agenciesInternal communications (college mass e-mails, Connect-ED emergency information system, college e-mail newsletter)College media and editorial staffCommunity outreach grants Communications management teamsVideo and streaming media productionSpecialties: Marketing planning and budgeting, brand management, brand and product/program research, website search engine marketing, search engine optimization development and PPC management and optimization. Communications strategies for building brand recognition and media placements.Social media branding, i.e., YouTube, Facebook. Marketing research
Higher Ed Marketing
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Higher Ed MarketingSavannah, Ga, Us
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Marketing Communication ConsultantHigher Ed Marketing Feb 2023 - PresentBuild data-driven brand positions for both destination and multi-campus colleges and universities that support strategic multi-channel marketing and communication plans, and consistent university messaging for enrollment expansion and growth. Leverage marketing, communications and public relations strategies in digital, social and traditional channels. Partner collaboratively and strategically across organizational lines and functional areas.Areas of Expertise: Brand Management | Multi-Channel Marketing | Social Media | Communications | Digital and Offline Marketing | Website Strategy | Video Production | Agency Management
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Vice President For Marketing And CommunicationsStetson University Nov 2015 - Jan 2023Deland, Fl, UsBuild data driven university brand, communications and marketing strategies. Bring together brand reputation management with forward looking communication channels to promote and build university visibility in target sectors with specific performance metrics. Promote strong, emotive creative to enable university connections with potential audiences. Build specific digital pathways to guide potential students and parents to discover Stetson University’s unique story. Create and support communications strategies that elevate the university’s students, faculty, academic centers and institutes, alumni, partners, donors and benefactors. Always remember it’s the academic programs and student achievement. -
Advisory BoardVireo Sep 2015 - Apr 2016Vireo Labs is building the next-generation career and competency assessment tool. After generations of the same approach, it was time to innovate. With a target release date of mid-2016, Vireo Labs is developing a product to address inefficiencies in career path discovery and education planning
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Associate Chancellor For MarketingSouth University Jul 2008 - Sep 2015Savannah, Ga, UsMarketing and advertising responsibilities for South University's locations in Austin, Texas, Cleveland, Ohio, Columbia, South Carolina, High Point, North Carolina, Montgomery, Alabama, Novi, Michigan, Richmond and Virginia Beach, Virginia, Tampa and West Palm Beach, Florida and its main campus location in Savannah, Georgia. Additional responsibility for the Accelerated Graduate Program marketing. Responsible for marketing coordination with South University's parent company, EDMC in Pittsburgh, Pennsylvania. -
Dean Of CommunicationsSavannah College Of Art And Design Mar 1999 - Jul 2008Savannah, Ga, UsResponsible for communications, marketing and advertising for the Savannah College of Art and Design and its campus locations in Atlanta, Georgia, Lacoste, France and online at www.scadelearning.org. -
Executive ProducerCnn Mar 1993 - Mar 1999Atlanta, UsIn my positions with CNN, CNN Radio and CNNHN, I had the opportunity to manage CNN’s primetime programming as an executive producer, produce live news programming, participate in news management and planning for CNN morning and evening shows and build the CNN Radio Network and participate in the launch CNNHN. -
ProducerCnn Mar 1989 - Mar 1993Atlanta, UsManage daily newscast production including program development writing, editing, motion graphics, still graphics, assignment desk coordination.
Bruce Chong Skills
Bruce Chong Education Details
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San Diego State UniversityJournalism And Political Science -
Yuba City High SchoolGeneral Education
Frequently Asked Questions about Bruce Chong
What company does Bruce Chong work for?
Bruce Chong works for Higher Ed Marketing
What is Bruce Chong's role at the current company?
Bruce Chong's current role is Leader in utilization of digital marketing and video to tell the brand story. A true believer in the power of words and writing. Deep and extensive background in marketing and communications..
What is Bruce Chong's email address?
Bruce Chong's email address is bc****@****son.edu
What is Bruce Chong's direct phone number?
Bruce Chong's direct phone number is +138682*****
What schools did Bruce Chong attend?
Bruce Chong attended San Diego State University, Yuba City High School.
What are some of Bruce Chong's interests?
Bruce Chong has interest in Children, Social Media, Video Production, Education, Advertising, Lead Generation, Web Sem/seo, Attribution Studies, Streaming Media, Animal Welfare.
What skills is Bruce Chong known for?
Bruce Chong has skills like Media Relations, Social Media, Advertising, Editing, Marketing, Video Production, Seo, Newsletters, Public Relations, Social Media Marketing, Strategic Communications, Video.
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