Bill Ciesielczyk Email & Phone Number

Torrance, California

• Generated internal efficiencies through consolidating all Audience Development data-driven initiatives through a single point of contact.
• Optimized data consolidation and standardization, increasing internal and sponsored marketing ROI through improved targeting and audience intelligence.
• Reduced Audience Manager workload through streamlining all data-related segments of Audience Development initiatives, including consolidating/standardizing demographics, and simplifying audience queries and reports.
• Improved data capture through inventorying and consolidating electronic forms, implementing dynamic form capabilities, and consolidating data mapping to reduce data capture friction.

Torrance, California

• Delivered short and long-term audience marketing strategies for seven B2B media brands, including promotional plans and budgets.
• Improved audience acquisition and retention efforts by coordinating with internal and third-party vendors to exceed stated goals.
• Produced marketing and competitive analysis for multiple sales teams to drive sales stories and increase advertiser spend.

• Partnered with clients to understand their business needs, coordinated with internal departments to tailor audience database and fulfillment services to meet those needs, and served as a client advocate within the.
• Assisted clients in using products to the full potential to meet their unique needs, provided customized training and documentation as needed.
• Kept clients appraised of new features and services, offered creative implementation ideas to meet specific client use-cases, and advocated for feature enhancements on behalf of clients.
• Proactively sought out opportunities to put clients’ audience data into action to drive marketing campaigns, product development and drive advertising revenue.
• Orchestrated technical and programming staff to align internal processes with individual account requirements and reduced clients’ expenditure on oversight and quality checks.
• Expanded client services to drive additional revenue and increase customer efficiencies.

• Maximized workflow for staff of six circulation auditors by optimizing scheduling, modularizing processes and improving collaboration.
• Revitalized team model and consulted with senior executives to replicate model company-wide.
• Increased team output through generating cooperative relationships among team members.
• Routinely exceeded goals, and out-performed all teams company-wide.