- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.- Managed branding campaigns and event marketing initiatives in print, video, web and social media.- Identified low-cost opportunities to increase visibility and drive traffic.- Increased market awareness and penetration through development of creative collateral.- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.- Coordinated teams of design and implementation professionals to manage all project objectives.- Increased consumer retention by reactivating dormant consumers through retention campaigns.- Produced media kits to showcase key marketing analytics and demographics for sales presentations- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.- Negotiated advertising and commercial sponsorship contracts to save company money.- Managed team engaged in ongoing product optimization, account management and ad placement.- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.- Improved website visibility through development and implementation of SEO strategies.

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative- Prepare and manage monthly, quarterly and annual budgets for the Marketing department- Set, monitor and report on team goals- Design branding, positioning and pricing strategies- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)- Analyze consumer behavior and determine customer personas- Identify opportunities to reach new market segments and expand market share- Craft quarterly and annual hiring plans- Monitor competition (acquisitions, pricing changes and new products and features)- Coordinate sales and marketing efforts to boost brand awareness- Participate in the quarterly and annual planning of company objectives

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

-Assist in the formulation of strategies to build a lasting digital connection with consumers-Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)-Plan and monitor the ongoing company presence on Email Marketing ( up to 15% for openrate)-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness-Be actively involved in SEO efforts (keyword, image optimization etc.)-Prepare online newsletters and promotional emails and organize their distribution through various channels-Provide creative ideas for content marketing and update website-Collaborate with designers to improve user experience-Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)-Acquire insight in online marketing trends and keep strategies up-to-date--Maintain partnerships with media agencies and vendors

- create AIDA ( Awareness, Interest, Desire, and Action)- create launching from soft until grand launching Extra Joss- admin for Mensana's social media- create content pillar for editorial plan social media