A cross functional consulting company focusing on achieving business results via performance marketing.

Primary point of contact for 3-4 brands across Social and/or Search platforms, in a hybrid role of account manager / performance marketer

• For a men’s apparel brand, scaled Google spending over 3x in 2022, driving their paid spend up to $1.7M on the channel for the year at above a 3.0 ROAS.• For a health foods brand, sold out their primary product sku in under two months of working together. • For a skincare brand, drove a $23 Blended CAC on $500k in DTC spending (Facebook, Google, Snapchat, Tik Tok) from June-December 2021.

• For a BBQ Pellets client, drove a $14 CAC on $419k spend across Facebook and Google in 2020. For a Cat Litter client, drove a $36 CAC across Facebook and Google on $267k spend in 2020.• Increased a Canadian DIY supply company’s US sales 113% year over year in Q1 2021 via a 2.63 ROAS on Google Search and Shopping. • Scaled weighted blanket company’s spend on Google Search 77% in 3 months, resulting in a 170% increase in ROAS on the channel.• Created new, scalable processes for internal analytics, client spend pacing, and weekly and monthly reporting. These processes helped to grow the agency from 4 paid media clients when I joined to 11 paid media clients in less than a year.

• Placed advertising buys and optimized these campaigns across many different clients and platforms: • Influencer campaigns on Facebook, Instagram, Twitter and YouTube • Mobile Phone Brand on Facebook, Instagram, Twitter and Snapchat • DTC CPG Brand on Google Search and Shopping • Cycle Editorial on Facebook and Instagram• Contributed social posts to Cycle’s handle across gaming and business / technology verticals, while working to provide insights that could help guide the content strategy for the publication.

Transitioned to paid media buying and bought ads across Google, Facebook, Pinterest and LinkedIn for 4 clients in makeup, natural skincare, high school sports and a digital conference.

• Assisted in deals across a range of agency services to bring in revenue. • Wrote proposals for new clients, researched markets & insights for pitch decks and created / updated case studies.• Working as a generalist across various accounts, I created a social media strategy for a slippers brand and wrote copy and worked with designers to create social assets for multiple automotive brands.

As a student in the Introduction to Product Management course at General Assembly, I learned the basics of product management. I conceived and created a product and presented it to my classmates and in the process learned to: -Understand users and analyze the market to build a product that is both desirable and viable-Create a roadmap and effectively manage communication with all stakeholders-Develop metrics to measure success and make tough decisions