Program Management: Manage and grew webinar program by working cross-functionally to create topics that align to campaign calendar and provide campaign metrics; execute all webinar logistics including: invite copy creation, speaker coordination, event set-up, execution and follow-up, content development, social media promotion, sales enablement, program measurement, etc.Content Development: Identify key topics to create “early journey” seminar kits and other field-ready content to deliver against lead generation goals; work with Field Marketing organization to align to their quarterly event plan; provide best practices for attendee acquisition and key performance metricsDemand Generation: Identify new ways to increase sales pipeline by utilizing third party channels to drive net new leads; work with external speakers to develop thought leadership subject matter for top of funnel; develop other content and channels to increase lead pipeline

Campaign Strategy: Developed cross-portfolio campaign plans to double lead generation in 2014; created themes to support key campaign messages and new company brand; worked with key stakeholders to develop supporting content; established marketing calendar to support distribution, sales enablement, and paid advertisingMarketing Program Management: Defined content marketing strategy for the campaigns and PR pipeline messaging plans; developed global campaigns to support business’ growth objectives; implemented strategies and tactics to feed promotional plansCommunication Strategy: Set and managed the strategic marketing direction and messaging for Mobile and Low Voltage business units; developed annual marketing plansCustomer Personas: Established key customer persona roles – Design Engineer, Engineering Manager, CTO, Purchasing / Buyer – identifying pain points and buy cycle involvement; established messaging and developed materials for Assigned Accounts and mass marketEvents & Training: Led agencies, product lines, and regions to define and implement strategic communication plans for Consumer Electronics Show (CES), Mobile World Congress (MWC) and MobileU; developed messaging, content, and collateral for targeted customer seminarsDistributor Marketing: Partnered with traditional and catalog distributors to create quarterly marketing plans; managed program execution in US and coordinated plans with APAC; worked with functional teams in Marketing & Sales to develop creative and establish key metrics

Campaign Management: Created global campaigns to drive revenue for product divisions; identified required content and developed marketing calendar to help track campaign activitiesContent Marketing: Managed and executed 10 monthly eNewsletters to drive sales; re-purposed content for resource websites, micro-sites, and other collateralContributed Article Program: Developed formal process for placement of contributed articles; managed global agencies and stakeholders to place 52 articles in tier-one publicationsNew Product Introductions (NPI): Identified activities to drive early adoption – including advertising, product announcements, and special offers; liaison with divisions to develop collateral and sales enablement materials

Marketing Collateral: Worked cross-functionally to produce app notes and white papers; created presentations, newsletters, catalogs, brochures; leveraged for global usePublic Relations: Managed global agencies to increase article placements by 500% in 11 countries; identified speaker opportunitieseMarketing: Managed external and internal eNewsletters; created company’s first external blog; drove early adoption of social media; managed website content and SEO for BUGlobal Distribution: Collaborated with intra-business unit and intra-company distribution teams globally to create co-op marketing plans with top-tier global distribution partnersMedia Buy: Managed annual advertising programs within budget for Americas and EuropeTraining: Developed virtual training from ground up, “Circuit Protection University” (CPU); worked with stakeholders to define course curriculum; managed creation of content

Tradeshows: Managed 20+ domestic shows a year; identified speaker opportunities and sponsorships to align with strategy within budgetTraining/Education: Developed materials for road show seminars; maintained accreditation for American Institute of Architects (AIA) and Professional Engineers (PE); identified new markets; managed logistics; executed online seminar program; maintained on-demand libraryDistributor Marketing: Developed co-op plans to drive sales growth through creation of collateral, point of purchase (POP) displays, and online distributor portal contentProduct Launches: Created launch process for five product lines; worked cross functionally to ensure timely completion of materials; managed content creation; established sales portalDirect Mail: Maintained continuous messaging through database management, creation of materials, selection of target segments, lead nurturing, follow-up, and response tracking

Trade show coordination: selected booth space, assisted with creation of graphics and booth design, scheduled travel for show staff, conducted I&DCreated corporate presentations, product datasheets, and weekly fax promotion sheetsPlanned, created, and maintained company website using HTML