Experienced in consulting brands across diverse industries to drive Amazon growth and website traffic through influencer and affiliate marketing. Skilled in utilizing CRM systems to optimize outreach, manage relationships, and enhance campaign efficiency. Expertise in analyzing listings, optimizing PPC campaigns, and developing targeted marketing strategies to boost ROI and organic traffic. Proven track record of integrating influencer-generated content to amplify brand visibility and increase revenue.

Responsible for managing, overseeing, and executing influencer, affiliate marketing, email marketing, content creation, social media marketing across all products. Responsible for driving traffic and revenue across DTC and Amazon.• Develop and Manage influencer, affiliate, and social media marketing to drive external traffic and brand awareness to DTC and Amazon.• Leverage influencer content and videos into product listings, social channels to drive traffic. • Optimize product promotions and pricing strategies in-line with competition and seasonal trends. • Onboard and grow affiliate program by recruiting new influencers and publishers; consistently create new and fresh content to give the best customer experience across brand store and product pages. • Create website banner design and update monthly promos. Email market to customers and keep SEO optimized listing and site keywords google indexed.

Multi-disciplinary role which included managing, overseeing and executing influencer and affiliate marketing strategy for all brands. Responsible for growing the influencer and affiliate channel along with creating brand awareness, utilizing content creation, driving traffic to the website and increasing sales revenue. Working alongside agency in overseeing brand performance, PPC campaigns and operations on Amazon. Expert in platforms like Refersion, CJ, Impact, Amazon, GRIN, Cohley, CRM. * Manage, execute and support ambassador level and paid talent level influencer campaigns from end to end, including but not limited to identifying, vetting, negotiating and managing influencer partnerships. * Manage timelines and partner relationships to optimize campaign goals and budgets, securing and negotiating both paid and earned opportunities. * Communicate with recruits on campaign objectives, and requirements to maximize brand awareness, content creation and sales revenue. * Onboard influencers in affiliate program and create campaign briefs on a monthly basis to generate more sales revenue. * Leverage Influencer content across social channels and paid advertising* Ensure channel metrics tracking and proper tagging across all influencer and affiliate platform to measure growth and scale accordingly* Review all influencers posts and videos to ensure compliance requirements are met before publishing* Manage product gifting, create influencer codes and affiliate links to track individual influencer performance and share IGC with Digital Marketing Team* Responsible for Amazon marketing strategies and overseeing Amazon performance for brand. Working alongside Agency for PPC and operations to make sure that there is no hindrance in performance or inventory management

Spearheaded all facets of product lifecycle from Brand Management, Marketing, Creative, Supply Chain, Inventory Management and Financial planning for 14 years. Developed business requirements, product specification documentation, and design while managing the project from inception to launch. Increased business revenue from listing optimization, keyword analysis, social media, influencer marketing and PPC ad campaigns. Managed direct price negotiations with suppliers and determined optimal distribution which increased net margins while upgrading product quality. Implemented new pricing policy and enhanced customer experience through email marketing campaigns. Extensive experience in Amazon marketplace platform from product selection, sourcing domestically and internationally, negotiations, creatives, listing optimization to business reporting, conversion analysis and inventory management.

• Lead role in validating and sustaining Power LSI devices in production; performed failure analysis on any factory, field or customer returns; identified root cause of the failures and proposed solutions; reported milestones, goals and schedules to management• Coordinated with design engineers to determine that all aspects of the system are functioning correctly within required margins; attended all design reviews • Represented Power LSI validation team to report status by attending meetings and calls with management, marketing and engineers and ensure timely product release• Set up validation test suites, developed test automation, and performed tests required to ensure and document compliance with the design goals• Worked jointly with vendors and LSI team to validate over 6 different power devices and contributed heavily in documenting over 300 tests and results for each power device• Trained and mentored junior engineers and factory engineers on DVT to help them evaluate and resolve the issues readily• Identified areas of concern; proposed and validated refinements that were incorporated in the finished product