Brian Cloward Email & Phone Number

Atlanta, Ga, Us

Rochester, Minnesota, Us

Founding member of the Experience Design (XD) leadership team, fostering team cohesion and mentorship while integrating design processes. Provide oversight for the 2030 Unbound digital product transformation initiative, enhancing patient experiences and streamlining physician workflows.• Repaired vendor engagement model by aligning internal designers with vendor teams and timelines, standardizing design reviews, and establishing UX/accessibility annotation practices, which improved design quality, launched our design system, and justified a dedicated accessibility role.• Reorganized a team of 25 designers, creating a UX strategy team and Lead Product Designer roles, improving leadership hierarchy, aligning with business goals, and enhancing staff support, leading to improved team performance and high employee survey results.• Led the development of agile product practices and UX methodologies for the SAFe committee, resulting in a Product Playbook that aligned CDH with its 2030 mission, improved product vision, clarified team roles, and enhanced department-wide engagement.• Assembled a cross-functional team to develop AI design principles, standardizing UX practices across product teams and refining backlogs to prioritize usability, accessibility, and ethics in AI features.• Conducted an outside desirability study and educated leadership on UX best practices, restoring trust in team design decisions, improving morale, unblocking redesign initiative allowing us to deliver on time.

Atlanta, Ga, Us

Key member of the product leadership team responsible for directing user-centered strategy, user research, and design execution for Autotrader and Kelley Blue Book, serving 60M monthly users.• Led a $1M implementation of a SaaS behavior analytics platform on Autotrader and Kelley Blue Book, enabling richer user engagement metrics, leading to interaction improvements like deeper scroll depths, optimized filter controls, and a redesigned vehicle photo gallery component.• Overcame launch delays in KBB.com redesign by leading a design system workshop, improving delivery processes and follow-through, resulting in higher CSAT scores and increased design system efficiency• Secured budget to hire two UX researchers creating a community of practice, a partnership with Dovetail, standardizing research practices across teams, and improving research insight quality to support backlogs.

Destin, Fl, Us

Product experience leader for startup ReconVelocity, an automotive reconditioning workflow app that reduces reconditioning time by up to 50%. Accelerated process enhances vehicle sales, speed-to-market, and boosts profitability for dealers.• Led visual branding and developed an Axure sales prototype showcased at NADA, securing new customers.• Introduced agile design practices, improving alignment with stakeholders, enhancing scope management, and leading to a successful flagship product demo launch.• Directed and managed an external vendor design, aligning with the owner's roadmap, which optimized resource use and ensured key features were delivered for the demo.

Charleston, Sc, Us

Key design leader of the B2B eCommerce team overseeing web and mobile UX for all digital channels across 12 North American operating companies. Provided strategy, research, and design oversight for Sonepar's B2B platform transformation, empowering electrician businesses with a uniquely branded best-in-class upgraded e-commerce experience.• Crafted white-label pattern library to standardize structural user interface consistency and a brand-specific experience for each operating company.• Launched and supported mobile iOS and Android B2B platforms and provided oversight to vendors and contract design staff.

Atlanta, Ga, Us

Led strategic UI design and customer experience development for direct-to-consumer and regulatory web and mobile products at Equifax Global Consumer Solutions. Managed cross-functional team for $40M redesign of customer-facing platform. Shaped product vision and led UI design for Consumer Credit Component Library, enhancing Equifax Consumer API with seamless access to multi-bureau credit data for third-party partner sites.• Co-led a UX Center of Excellence, collaborating with design departments across Equifax to discuss technology and front-end frameworks to help define interaction standards across technology teams.• Demonstrated UI pattern libraries to Equifax board of directors, leveraged by Credit Karma and LifeLock which secured funding to advance the completion of the Member Center consumer credit product.• Coordinated with marketing, legal, and directed design vendors to launch Equifax Lock & Alert post-data breach product, securing 175M credit files and enhancing consumer safeguards.• Awarded design patent (US D847,840 S) for credit score simulation interface design tied to categorical life events.

Columbus, Ga, Us

User Experience Manager and Usability Consultant leading user research, visual design, front-end HTML & CSS development, and user interface design for the TSYS Loyalty & Prepaid Distributed Technology Systems flagship client support system.

Atlanta, Ga, Us

Design user interfaces, document navigational rules, information organizations, site flow diagrams related to the customer experience on UPS.com and lead designer for very first UPS Mobile application.

Atlanta, Ga, Us

Manage development of the presentation layer for the applications featured on UPS.com. Work with cross-functional teams and vendors to deliver W3C compliant HTML and CSS that meet corporate web brand guidelines.

Atlanta, Ga, Us

Lead Web Developer and Information Architect for several internal and external international web applications with primary responsibility for the customer facing Supply Chain Solutions website.

Atlanta, Ga, Us

User Interface Designer, Lead Application Developer and Webmaster for the UPS Capital Internet, Intranet, and responsible for the development and support of several financial applications.

Dallas, Tx, Us

A member of AT&T’s Business Assist Program providing website design, e-commerce enablement, and search engine optimization consultation to premium business hosting customers.