Bonnie Maratea Email & Phone Number

San Diego, California, United States

• Lead the execution of national and global digital marketing strategies that elevate visibility, enhance public engagement and provide positioning for diverse funding opportunities• Spearhead departmental planning initiatives, overseeing the formulation of annual goals and communication plans. Direct strategic communication initiatives, including crisis, executive and internal communications• Lead the organization-wide communications project intake process, working with departments across the organization to determine marketing and communications needs and assigning appropriate staff, budgets and timelines for process completion• Orchestrated 2021 organization-wide rebranding initiative, including oversight of creative process with external design firm, the development of brand guidelines and a global rollout for 30+ countries• Manage department budget, including allocating for expenses, tracking spends and proposing investments to advance departmental objectives• Oversee staff and vendors with digital communications responsibilities, including social media, email marketing, video production and website, as well as staff with visual communications responsibilities, including branding and graphic design• Oversee all aspects of managing public-facing websites and all web-related vendors• Serve as Salesforce systems administrator for email marketing• Provide leadership and input for internal communications strategy, including desired future state of SharePoint intranet and internal communication channels• Serve as lead for internal working group that develops and regularly updates guidelines pertaining to AI usage at Global Communities and as contributing member of NetHope’s AI Working Group• Provide guidance, logistical and marketing support to Global Communities-hosted events, both in-person and virtual

San Diego, California, United States

San Diego, California, United States

• Oversaw all aspects of PCI’s public-facing website, including back-end builds, security and front-end design and contents, ensuring high quality, brand standards and audience-focused engagement strategies. Managed vendors relative to website design/development projects, SEO and SEM• Developed key strategies to enhance digital communication with donors and possible donors, consistently advancing the online capabilities of the institution, developing programs that drive unique visitors to the websites• Created, managed, implemented, continually overhauled and monitored a comprehensive, integrated SEO strategy that is executed across PCI’s public-facing websites• Served as systems administrator for email marketing and digital asset management platforms and web administrator for SharePoint. Led organization-wide use of key systems, including Pardot, Classy and other digital properties. Served as area administrator for PCI Salesforce Steering Committee, supporting systems upgrade and enhancement efforts• Led the project intake process, working with departments across the organization to determine marketing and communications needs and assigning appropriate staff, budgets and timelines for process completion• Managed the department’s budget, allocating for expenses, tracking spends and proposing important investments to advance departmental objectives• Developed and oversaw the execution of national and global marketing strategies that leverage PCI’s unique strengths and approaches to inform and inspire support for PCI

San Diego, California, United States

• Developed and oversaw the execution of national and global digital marketing strategies to inspire support for the organization• Led integrated multi-channel marketing campaigns through online channels including website, blog, social media and email• Oversaw the development of content and messaging suitable for online distribution• Managed the production of videos to support PCI’s digital marketing efforts• Oversaw all aspects of website administration, including SEO strategies• Managed department workflow, including the creation of internal job tracking system• Served as administrator for digital asset management (DAM) system and Pardot (email marketing platform), as well as web administrator for SharePoint• Managed Digital Media Officer and large cadre of web development, graphic design, video production and copywriting consultants

San Diego, California, United States

• Created content for publications and online channels including newsletters, annual reports, appeals, blog posts, social media and direct mail• Maintained editorial content calendar• Managed implementation of PCI’s global rebranding effort• Managed massive website platform migration and complete redesign, including site architecture• Managed all website applications, including donation forms, event registration and eCommerce platforms• Managed email campaigns, including compiling content, writing copy, building eblasts, monitoring results, maintaining lists and adjusting strategy based on results• Managed social media accounts to broaden subscriber base and promote awareness of PCI’s work• Coordinated with field staff to obtain content to be adapted for marketing and communication purposes• Managed AdWords grant and digital advertising campaigns• Fulfilled Media Relations role for both domestic and international audiences

San Diego, California, United States

• Cultivated relationships that promoted the institution with a variety of audiences• Created marketing and media kits to support the organization, its special events, and its local and international programming• Prepared and distributed press releases and public service announcements to major media outlets promoting PCI’s programming and highlighting leadership• Monitored messaging and ensured all PCI leadership articulated clear and consistent talking points from the institution to the media• Managed all aspects of the organization’s website• Developed and executed digital marketing strategies• Managed and executed all SEO efforts, including AdWords grant • Served as lead for all digital advertising campaigns, ensuring integration between online and offline marketing strategies • Oversaw email campaign strategy and execution

San Diego, California, United States

Supported the technology, marketing and communication needs of 50+ nonprofit organizations through a myriad of projects, including the following:• Website redesign, development and maintenance• Rebranding• Email marketing• Systems deployment• Search engine optimization (SEO)• Digital campaign planning and execution• Technical assessment projects

San Diego, California, United States

• Wrote and/or created marketing assets, including newsletters, direct mail pieces, annual reports, promotional materials, videos and multimedia presentations• Developed ad placement strategies• Oversaw coordination for all creative projects and ensured brand marketing• Planned and coordinated all collateral marketing materials including management of publication and direct mail calendars• Managed the development and ongoing operation of the organization’s website, including its content, features and design• Created and monitored online marketing strategies• Provided public relations support• Oversaw budget for all communication-related projects• Managed and provided guidance to communication support staff and interns• Cultivated and oversaw relationships with external vendors

San Diego, California, United States

• Served as sole graphic designer for all creative projects• Wrote and designed direct mail and public information pieces, including newsletters, appeal letters and annual reports• Created multimedia presentations for a variety of public events• Maintained the organization’s website• Collaborated with internal departments and external field offices to obtain content for publications and website• Coordinated and designed print publications for wide scope of special events• Produced videos, which included setting up shoots, writing scripts and editing footage• Handled negotiations and relations with print vendors• Oversaw proofing process for all visual and multimedia projects• Supervised graphics and AV interns• Assisted with department budget preparation

San Diego, California, United States

I assisted in the post-production of an hour-long PBS documentary on Child Protective Services.• Tracked content of all footage and assisted with editing process• Created graphics for rough cuts of program• Created promotional website for filmmaker’s production company

San Diego, California, United States

I oversaw the daily operation of the company, which published and distributed physics software.• Wrote and designed a wide range of high-level marketing material (company newsletters, product literature, promotional pieces and the AccelSoft website) that resulted in sales to virtually every major particle accelerator institution worldwide• Created and oversaw company budget• Wrote press releases, newsletter articles and content for promotional literature• Developed lead generation program and maintained customer database• Administered direct mail and email campaigns• Redesigned and managed company website, resulting in a significant boost in traffic

Eugene, Oregon, United States

As an in-house project manager for a media production company, I oversaw a variety of tasks.• Coordinated all aspects of numerous in-house projects, including client communication, printer negotiation and schedules for project completion• Produced a wide scope of marketing materials such as newsletters, proposals, ads, presentations, overheads, brochures and logos

Greenville, South Carolina, United States

TPM is a software reseller that caters to the needs of the architectural and engineering communities of the Southeast. • Wrote and edited copy for various promotional pieces, including the TPM newsletter• Designed a full scope of marketing materials, such as newsletters, catalogs, company displays, calendars, ads and brochures• Developed a marketing and sales program for a new Inside Sales division within the company• Maintained company database

Ma, Tv, Film & New Media

Ba, English