Global market lead for the Industrial Sensing and Analytics business including Process Instrumentation, Factory Sensors/Actuators, and Condition Monitoring segments. Product Line Manager for the OtoSense Insights Predictive Maintenance Business Unit. Full turnkey AI/ML enhanced analytics solution with IoT sensor hardware plus SaaS business model.

Marketing lead for ADI's Molecular Sensing Technology Group with responsibility for a portfolio of new environmental sensing product strategies including intelligent liquid, gas and smoke sensor solutions enabled by innovative optical photonics, MEMS and electrochemical technologies.Pre-2015 held the position of Product Marketing Manager in ADI's Precision Technology Business Unit which included responsibility for strategy development, product and portfolio management for a number of significant businesses ($TDM) including Temperature Sensors, Switch & Multiplexers and Precision Analog-to-Digital Converters (ADCs). In addition held responsibility for managing the site Marketing Support Group supporting 6 Product Lines and over 1500 products driving a number of organizational changes , productivity enhancements and process improvements in the areas of New Product Setup, Life-Cycle Management, Special Order Management and Legal Compliance.

Responsible for product definition and technical support of Analog Devices CapTouch™ controllersIn addition led the digital implementation of the AD7160 Multi-Channel Capacitive Touch Screen Controller ASSP - ADI’s first implementation of the ARM Cortex™ M3 microcontroller completing on schedule and successfully sampled on first silicon to leading handset manufacturers. This has since resulted in a extremely successful business for ADI.

Responsible for managing Digital CAD (EDA) Software Development and Support across 9 R&D sites in Europe and India. Developed a high performance team whose quality of support was recognized through a number of internal awards. Hired and developed new functional experts in the areas of design verification and test and helped define a new Design Implementation Engineer role in ADI.Leader of ADI's Corporate Digital Design Flow Development Team. Conceived, architect-ed and led the development of ADI's first corporate digital design flow which has fundamentally changed the effectiveness and efficiency of how ADI develops digital designs. This has since become a template for how other flows are developed and deployed in ADI. Awarded best paper at ADI's General Technical Conference for this work.Leader of the regional Digital Special Interest Group. Extensive knowledge sharing and management through the enhancement of the Digital CAD Knowledge Base and organizing of special interest group, masterclass, training and conference events. Personally presented and contributed to numerous papers. Significant time invested in providing training and mentoring to new design engineers.Successfully managed the setup of Mixed Signal CAD Support in ADI's India Design Centre on a tight schedule.Key contributor in the design and development of ADI's first Low Power Design Platform.

Architected and co-developed ADI's first automated cell library development platform transforming ADI's cell libraries development process resulting in greater than 30% reduction in development times and higher quality libraries.Key contributor to numerous IC product developments. Quality of support recognised through a number of internal awards.