Bryon Colby

Bryon Colby Email and Phone Number

Chief Digital & Marketing Officer / Shop.org Board Of Directors / Adviser & Mentor @ Purchasing Power
Bryon Colby's Location
Atlanta, Georgia, United States, United States
About Bryon Colby

➢ Digital leader with more than 20 years of experience driving needle-moving omni-channel results➢ Blend of high-growth start-up and large institutional B2C company experience➢ Data-driven change agent catalyzing and guiding multi-brand organizations and portfolios through digital transformation and growth➢ Strong ability to lead through consensus building and gaining cross-department & functional alignment ➢ Elected to Shop.org Board of Directors, the digital division of the National Retail Federation➢ Proven track record in strategic development, operational execution, marketing, & innovation➢ Intrinsic ‘customer-first’ user-centric design emphasis➢ Passionate about creating immersive customer experiences across digital, mobile, and store touch-points & developing next-generation customer journey/contextual marketing solutions ➢ Led the successful deployment of high-quality ecommerce projects for Ann Taylor, Waterford/Wedgwood, Home Décor Products , Frontgate, Godiva Chocolate, Garnet Hill, Canon USA, Kraft, Circuit City, Nautica, Marc Ecko, Levenger, Maidenform, P.C. Richard, The Children’s Place, & Yves Rocher➢ Skilled at focusing organizations and teams on impactful initiatives while avoiding ‘shiny object syndrome’➢ Creative problem-solver with the capacity to make sound decisions and execute in a fast-paced environment➢ Operates successfully at both strategic and tactical ‘roll-up your sleeves’ levels➢ Demonstrated organizational leadership and aptitude in developing high performing teams & culture

Bryon Colby's Current Company Details
Purchasing Power

Purchasing Power

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Chief Digital & Marketing Officer / Shop.org Board Of Directors / Adviser & Mentor
Bryon Colby Work Experience Details
  • Purchasing Power
    Chief Digital Marketing Officer
    Purchasing Power Apr 2019 - Present
    Atlanta, Ga, Us
    Oversee Consumer Lifecycle Marketing, B2B Marketing, Brand & Communications, eCommerce, Merchandising, & Pricing for Private Equity owned leading Retail/FinTech/Benefits company.
  • Shop.Org - Nrf'S Digital Retail Division
    Board Of Directors
    Shop.Org - Nrf'S Digital Retail Division Jun 2014 - Present
    Shop.org, the digital division of the National Retail Federation, is a member-driven trade association for e-commerce and multichannel retailers. Shop.org’s focus is to provide a forum for executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.
  • Marxent Labs
    Advisory Board Member
    Marxent Labs Nov 2012 - Present
    Miamisburg, Oh, Us
    Marxent Labs is a pioneer in integrated retail and loyalty mobile applications development. They build leading edge mobile and e-commerce applications for retailers and brands, specializing in image and audio recognition, content management, live events, gaming and Augmented Reality. VisualCommerce from Marxent Labs leverages mobile image recognition to connect print catalogs with consumer mobile devices, enabling catalog retailers to blend the seamless path to purchase and measurement of mobile commerce with the proven direct marketing success of print.
  • Paypal
    Paypal Large Enterprise Customer Advisory Board
    Paypal Jun 2016 - Apr 2019
    San Jose, Ca, Us
  • Cornerstone Brands / Hsni / Qurate Retail Group
    Svp, Digital Commerce - Cornerstone Brands
    Cornerstone Brands / Hsni / Qurate Retail Group Apr 2011 - Dec 2018
    Qurate Retail Group, a $14B organization comprised of Cornerstone Brands, Zulily, QVC & HSN, is the third largest ecommerce entity in the U.S. Cornerstone Brands is a omni-channel portfolio of leading retail brands including Frontgate, Ballard Designs, Garnet Hill, Chasing Fireflies, Grandin Road, Improvements, and TravelSmith. Over 70% of demand is transacted from Cornerstone's digital/ecommerce channels.
  • The Brandery
    Mentor
    The Brandery Oct 2013 - Nov 2018
    Cincinnati, Ohio, Us
    The Brandery is a seed stage startup accelerator ranked as one of the top programs in the United States. Founded in 2010, The Brandery selects approximately 10 companies for their program, each receiving $20,000 in seed funding, a great team of mentors, world-class design assistance, and the opportunity to pitch to investors and venture capitalists at the end of the program.
  • Dreamit Ventures
    Ecommerce Advisory Board Member
    Dreamit Ventures Mar 2012 - Dec 2017
    New York, Ny, Us
  • Marc Ecko Enterprises
    Vp, Ecommerce
    Marc Ecko Enterprises Sep 2009 - Jan 2011
    New York, New York, Us
    P&L responsibility for all operational components of Marc Ecko’s eCommerce business across multiple men and women’s brands including marketing, site design & usability, merchandise planning, web analytics, fulfillment, customer service, social media, product photography, & strategic planning.
  • Fry, Inc.
    Managing Director
    Fry, Inc. Nov 2004 - Jun 2009
    Ann Arbor, Mi, Us
    Leading eCommerce web development and consulting agency. - Full P&L and client satisfaction accountability for the New York professional services office managing a staff of 40 people in the areas of user experience, technical and creative design, interface development, quality assurance, data analytics, and account and project management.- Delivered multi-million dollar eCommerce services including creative redesigns and technical implementations for clients including Ann Taylor, Godiva Chocolate, Canon USA, Kraft, Circuit-City, La-Z-Boy, P.C. Richard, Hannaford, Maidenform, FAO Schwarz, Waterford/Wedgwood, Levenger, Nautica, and Fortunoff.- P&L responsibility for office account portfolio - Growing revenue and bottom line earnings- Overall customer satisfaction - Contributing as a member of a senior management team- Articulate company goals, culture and strategic direction internally and externally - Motivate the staff and stimulate optimal performance from all contributors
  • Activelead Consulting
    President
    Activelead Consulting Apr 2002 - Nov 2004
    Digital marketing consulting firm. Sub-set of engagements:- Sourced deals, developed search marketing and landing page optimization strategies, set-up SEO and paid search campaigns, and tracked results for clients including Cendant, Booz Allen, Hachette Filipacchi, VNU eMedia, and 1-800 Dentist.- Developed marketing and merchandising strategies to commercialize a D2C pet-care venture.- Provided strategic and fund-raising guidance to a mobile social networking start-up.
  • Scan Mobile Inc
    Vice President Of Marketing & Business Development; U.S. Founder
    Scan Mobile Inc Jul 2000 - Apr 2002
    Launched North American operations of a UK-based mobile company developing SMS and Instant Messaging (IM) technology and applications. - Responsible for marketing and sales of mobile commerce services into U.S., Canada, and Latin America.- Formed a nationwide partnership with Weblink Wireless to distribute wireless services to over 2.5 million users in youth and urban markets -- one of the first commercial nationwide rollout of 2-way interactive text messaging commerce and games in the United States. - Exceeded all customer acquisition targets for voice-based shopping service via in-the-street marketing, radio advertising, and online marketing campaigns (contextual, performance, and pay-per-click).- Identified opportunities and led pursuits for co-marketing and commercial licensing opportunities with wireless carriers, infrastructure companies and media organizations, including AT&T Wireless, Sprint, Cingular, Cable & Wireless, Weblink Wireless, Upoc, Jabber, Odigo, Ecrio and Handy-Games, Inc.
  • Infonautics Corporation, New York, Ny
    Director Of Strategic Alliances And Business Development
    Infonautics Corporation, New York, Ny Jun 1996 - Jun 2000
    Held several senior management positions at public Internet company providing eCommerce software development, educational online applications, and advertising supported e-mail newsletters.- P&L responsibility for business delivering premium eCommerce software and custom development services to global publishers including Business Week, Associated Press, Media General, Cox Interactive, Times Mirror, USA Today, Rodale Press, Newsday, and Popular Science. - Led division to a cash-flow positive position exceeding booking and cash-flow goals every quarter while decreasing expenses.- Negotiated 300 content licensing agreements within a one-year period for inclusion into the E-library online research product. - Member of product development group responsible for launching corporate online database application.
  • News Corporation/Mci Internet Ventures
    International Special Projects Manager
    News Corporation/Mci Internet Ventures May 1995 - Mar 1996
    - Developed international expansion strategies for NewsCorp, MCI and British Telecom online venture- Conceived and marketed on-line identity for FOX Television affiliates

Bryon Colby Skills

E Commerce Digital Marketing Web Analytics Multi Channel Marketing Strategy Seo Online Marketing Sem Integrated Marketing Online Advertising Marketing Strategy Mobile Devices Digital Strategy Product Development Customer Acquisition User Interface Design Social Media Email Marketing Direct To Consumer Ecommerce User Experience Mobile Applications Brand Development Search Engine Optimization Direct Marketing Search Engine Marketing

Bryon Colby Education Details

  • The Wharton School
    The Wharton School
    Executive Education Program - Bargaining For Advantage
  • University Of Pennsylvania
    University Of Pennsylvania
    Communications
  • Cornell University
    Cornell University
    Communications

Frequently Asked Questions about Bryon Colby

What company does Bryon Colby work for?

Bryon Colby works for Purchasing Power

What is Bryon Colby's role at the current company?

Bryon Colby's current role is Chief Digital & Marketing Officer / Shop.org Board Of Directors / Adviser & Mentor.

What is Bryon Colby's email address?

Bryon Colby's email address is bc****@****hoo.com

What is Bryon Colby's direct phone number?

Bryon Colby's direct phone number is +151360*****

What schools did Bryon Colby attend?

Bryon Colby attended The Wharton School, University Of Pennsylvania, Cornell University.

What skills is Bryon Colby known for?

Bryon Colby has skills like E Commerce, Digital Marketing, Web Analytics, Multi Channel Marketing, Strategy, Seo, Online Marketing, Sem, Integrated Marketing, Online Advertising, Marketing Strategy, Mobile Devices.

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